Well-executed, impactful branding packs a punch, but a brand’s reputation can be quickly undone by simple branding mistakes. Don’t let your brand’s reputation get dragged through the mud. Click to read about how to avoid these six preventable brand-damaging mistakes.
Full integration of a strong employer branding is a critical part of an employee's experience and will ultimately impact customers. When you hire a new employee, they should be able to feel your brand culture in every aspect and interaction with your company. If that’s not the case, contact Quill Creative to strengthen the foundation.
Family-owned businesses are held to a higher level when it comes to values, quality, and service. Having an innovative, intentional brand strategy in place will help! Learn more from Quill Creative Studio, today!
Ever wonder how you can tell if your brand positioning is strong? Is this left for the world to judge or is this something you can actually measure? This branding check up focuses on 4 key areas of positioning strength. Competitive landscape, customer definition, strategic offering, and brand delivery are the areas we feel are the most important to ensure an organization is positioned for success. Test your brand today.
High heels in wet grass is an analogy used to stress the importance of narrowing a brand's focus to create greater impact. This blog explains the importance of taking the time to be intentional with messaging and customer service.
Brand building is different from marketing. Messaging and visuals are steered by brand strategy and implemented through marketing efforts to capture a sale. What happens in addition to the sale or service in terms of customer experience is guided by the brand strategy. Things like product guarantees or loyalty programs are done by organizations who want their customers to stand behind the product or service as much as they do.
Taking the time to find and enhance your brand can have a massive impact on your business. Our clients have seen everything from increased web traffic to massive influxes in sales after they went through a re-brand with us.
Creating a slew of items to represent your brand can become an inconsistent mess if the brand isn’t defined on the front end. Even if a visual identity is beautifully created and looks really great, there still needs to be a foundational structure that holds everything together when it comes to messaging and the reason that a brand’s identity looks the way it does.
It’s inevitable. You’re creating a new brand in a well known industry and you have lots of competition. It seems that everything design wise has been done already and you’re not sure which way to go when creating your brand. We dive into the foundation of the organization and build the brand upwards from there.
Any time you wander into the beer section of a liquor store, grocery store or convenience store you are sure to be overwhelmed with the amount of choices. Whether you stick with your lager from a local brewery or enjoy trying something new based on the exotic design of the packaging, the options are extensive. Getting a consumer to pick up your can or bottle of beer is tricky, but doesn’t have to be. With strategic branding and style your beer can stand out in this oversaturated market.
Quill Definition: Brand Identity is, in its most basic form, the soul of an organization. The brand identity acts as a north star so that all representatives for the brand can confidently align their actions to best represent the values and personality of the company and maintain the path to fulfill the mission and chase the vision.
Many people may think of design as a purely creative process that relies on artistic inspiration. In actuality, design should be a marriage of logic and creativity and Creative Problem Solving (CPS) is the essential process that powers that marriage.
A brand is more than the face of a company-- it's the personality, values and mission behind the visual represented for both consumers and company staff. Creating a solid foundation of research and core values is essential before building the brand.