Recent Posts

With any brand, in any industry, you need to build a thoughtful relationship with your customer. This relationship starts the first moment they see your brand elements such as a logo or webpage. How do you tailor your brand to make it feel a certain way?

We want to take you through some of the most impactful touchpoints you can have with your consumer and give you tips on how to make the most of them.

Arden Helm has been made partner at Quill Creative Studios in Oshkosh, Wisconsin.

Any time you wander into the beer section of a liquor store, grocery store or convenience store you are sure to be overwhelmed with the amount of choices. Whether you stick with your lager from a local brewery or enjoy trying something new based on the exotic design of the packaging, the options are extensive. Getting a consumer to pick up your can or bottle of beer is tricky, but doesn’t have to be. With strategic branding and style your beer can stand out in this oversaturated market.

The world of beer is an overcrowded and oversaturated space. It’s one thing to grab the attention of the consumer and make them pick up your bottle of beer, and another thing to get them to connect with your brand and keep them coming back for more.

At any given time you might come across a company who recently went through a rebrand. Whether that is a new logo, website, business card, etc. you noticed the change and might be thinking about when the right time for your company to re-brand is.

Quill Definition: Brand Identity is, in its most basic form, the soul of an organization. The brand identity acts as a north star so that all representatives for the brand can confidently align their actions to best represent the values and personality of the company and maintain the path to fulfill the mission and chase the vision.

This year, we had the privilege to sponsor local families in Oshkosh and provided them with gifts for Christmas which they otherwise wouldn't have been able to afford.

Many people may think of design as a purely creative process that relies on artistic inspiration. In actuality, design should be a marriage of logic and creativity and Creative Problem Solving (CPS) is the essential process that powers that marriage.

Creative block getting in the way of productivity? Collaboration doesn't have to be messy. Ryan lays down four simple rules to keep in mind when bringing others to the table.

Visual identity guidelines ensure consistent use and representation of a brand and all its elements no matter who, what, where or when. Does your brand follow identity guidelines to ensure consistency in the representation of your brand?

A brand is more than the face of a company-- it's the personality, values and mission behind the visual represented for both consumers and company staff. Creating a solid foundation of research and core values is essential before building the brand.