That’s a Wrap on 10 Years!
Reflecting on an Anniversary Year at Quill Creative
As the confetti settles on 2025, we are taking a deep breath and looking back at what has been an extraordinary, milestone year. Hitting our 10th anniversary was a moment of reflection, as documented in our previous blog, “What We’ve Learned: 10 Lessons from 10 Years in Business.”
If that blog was about looking back at the foundation we built, this one is about thanking the people who helped us celebrate and grow, and showcasing some of the creative problem-solving that defined our work this year.
A Decade of Gratitude To Our Clients and Partners
In our 10 years, we’ve learned that our success isn't measured just by the number of projects we’ve completed or hours tracked. As Lesson 4 reminded us, it’s about relationships, not transactions.
To every client, new and long-standing, who entrusted us with your vision, we thank you.
Your willingness to take a creative leap with us is what fuels our passion. Whether you’re a Fortune 500 company looking to modernize a legacy, a community non-profit connecting with a new generation, or a visionary entrepreneur launching a dream business, you give us the opportunity to live out Lesson 1: Creativity makes the world go round.
This year, we saw this principle in action through some incredible collaborations.
McNeilus
We partnered with this industry leader to guide a comprehensive brand refresh, helping them successfully navigate the delicate balance between their legacy of unmatched reliability and toughness and their new position as a striking and visionary technology partner. Our work ensured their new visual identity and the "Setting the Standards of Tomorrow" Waste Expo campaign asserted their leadership in both hardware innovation and customer support.
Truffle Pig
We had the privilege of branding Oshkosh’s newest fine-dining establishment. The result was an elegant, timeless visual identity that matched the authenticity of Chef Cristiano Bassani’s world-class culinary vision and interior designs by Amena, demonstrating that even the most refined experiences begin with a powerful brand story.
The Power of Creative Problem-Solving
Behind every successful rebrand and high-impact campaign is the incredible team at Quill. This year, we reinforced Lesson 3: The right people make all the difference.
Our designers and strategists don't just "make things pretty,” they are dedicated creative problem-solvers who uncover the heart of a challenge to deliver tangible, strategic results.
Take the work we did with Future Neenah. The problem wasn't a lack of events, but a lack of public recognition. They needed a cohesive visual system to connect their wide range of community initiatives. Our team crafted a flexible brand architecture with a modern approach and structured event logo system. This new identity empowered them to lead with clarity and pride, making their positive impact instantly recognizable to a new generation of residents.
This is the Quill Creative method:
- Deep Immersion: This is where we listen, research, and truly learn. We don't assume we know your business; we immerse ourselves in it. This phase involves comprehensive voice-of-customer research, leadership discovery sessions, and competitive analysis to map the path from your current brand position to its ideal future state.
- Strategic Vision: Once we understand where you are and where you need to go, we define the roadmap. This phase is about creating clarity and establishing your unique purpose, target audience, and competitive edge. We define your core messaging, brand architecture, and the foundational DNA that will guide future creative decisions. This strategic groundwork ensures every design element serves a specific business goal.
- Creative Execution: This is where the vision comes to life. With the strategy securely defined, our team uses design and narrative to develop a fitting visual and verbal identity system. This is more than just a logo, it’s a cohesive brand experience across all customer touchpoints from digital ads and trade show booths to product packaging and campaign development. The result is work that is strategically sound and creatively appropriate, delivering tangible results.
In a world that is always changing (Lesson 6: Adapt or get left behind), our team ensures your brand not only keeps up but leads the charge.
Looking Ahead: The Next Chapter
In our anniversary blog, we declared Lesson 10: Never stop evolving. As we close our 10th year and look forward, our commitment to growth remains firm.
We are excited to continue:
- Enhancing our services in animated content, web design, and market research.
- Broadening our client base and geographic reach.
- Heightening our impact by acting as proactive brand advisers and strategic partners.
Finally, we hold firm to Lesson 7: Community success is our success. Whether it’s through our local non-profit work for organizations like Feeding America Eastern Wisconsin, the Oshkosh Area Community Foundation or Future Neenah, we are continually inspired by the people and places we call home.
We close out this anniversary year fueled by gratitude for our clients, our team, and our community. Every project you entrust to us inspires the next big idea. Here’s to setting new brand standards of tomorrow together.
