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Why would a business want to rebrand?

At any given time, you might come across a company that recently went through a rebrand. Whether that is a new logo, website, business card, etc., you noticed the change and might be thinking about why a business would want to rebrand. That’s a tough question, and to tell you the truth, it depends. Many factors can determine why a business would want to rebrand. Keep reading to see some situations where a new brand identity may benefit you.

1. New Products or Services Are Being Offered

This can be a great time to re-brand! New products or services mean you have the opportunity to introduce yourself to your customers again. An updated visual identity and brand position can go a long way.

2. Current Branding Materials Don’t Represent the Brand

Take a look at everything your customers see when they interact with you. If those materials don’t match your company vision, goals, or personality anymore, then it is time to address this. Above all, when it comes to branding… consistency is king.

3. New Leadership Within the Business

We often see companies change up their brand when a new team of leaders comes in. New leadership often means fresh ideas and direction, so it makes sense to have an updated brand to match.

4. Change in Customer Demographic

With current global events, you may find yourself losing a certain demographic and attracting new ones. If you relate to this, take the time to hone in on what your customer base is doing right now. Do you want to change with your customers, or do you want to freshen up and attract a new type of customer? This new world we are living in could be the perfect time for your company to introduce new brand elements.

5. Current Branding Materials Don’t Represent the Brand

Typically we see brands updating their visual identities every 8-10 years. But we recommend introducing new elements, such as shifting your web layout or additional graphics, every 2-3 years. This way, your audience sees you making an effort to stay current, but you don’t have to completely reinvent yourself.

Are you ready to take your brand to the next level? Explore our digital branding services to see exactly how our team can help your business! If you’re ready to get started, contact Quill Creative Studio today. We’d love to chat!