A good brand is like a great outfit. It should make you feel confident, reflect who you are, and stand out in the right way. But what happens when that outfit starts to feel outdated, uncomfortable, or just doesn’t fit anymore? You change it. The same goes for your brand.
Want to position your brand as a true industry leader? Thought leadership is the key, but it’s not just about buzzwords and generic advice. In this blog, we’ll show you how to share your unique perspective, provide real value, and use thought leadership to elevate your brand’s authority and build trust with your audience.
Turn promotional items into powerful brand ambassadors. Learn how to choose on-brand, high-quality merch that makes a lasting impact without wasting your budget or adding to the landfill. Get expert tips on strategic and creative giveaway ideas.
Change management is essential for navigating transitions in your business. Learn key strategies to ensure smooth, brand-aligned transformations that empower your team and reinforce your brand's stability and innovation.
Learn how to create an informed blueprint for building your brand with market research. We break down the why, what, how, and when of market research and show you how good research helps create impactful brand strategies. Whether you’re launching a new brand, rebranding, or just giving your brand a refresh, learn how a data-driven approach provides the insights you need to build a strong, successful brand.
As the year winds down, it's the perfect time to reflect on your brand's journey. Discover how to conduct a brand audit, set clear goals, and prepare for a successful new year. From assessing what worked to organizing your brand assets, learn how to elevate your brand strategy and perfect the art of brand management with expert insights from Quill.
Considering a rebrand for your business? Explore the challenges and advantages of using an in-house team versus a branding agency. Learn which pitfalls to avoid and discover how Quill combines expertise and support to empower your team while driving innovation, ensuring your rebrand is a transformative success.
A well-designed website can capture customers or send them running faster than a 404 page. Your website should be a powerful extension of your brand, not just a digital billboard. Discover how a strong brand strategy and visual identity are key to building an effective website and get our team’s tips for impactful website design.
Discover how Canva can streamline your brand management and empower your team. In this blog, Quill explains why they recommend Canva, even as professional designers, and how they leverage it to help clients maintain consistency, provide ease of use, and support effective brand scaling. Explore the power of brand kits, templates, and collaboration tools that make Canva a great platform for managing your brand
Learn why partnering with brand professionals is essential for a rebrand that truly resonates. Whether you need a refresh or a complete overhaul, this blog explores how to leverage a relationship with a creative branding agency to achieve a brand transformation that positions your business for long-term success. With expert navigation and strategic insights to a collaborative process that uncovers your brand's true essence, we’ve got a solution for your brand.
Discover how wholesalers and distributors can elevate their brand experience, and learn essential strategies for building a standout brand, from understanding the basics to diversifying your presence online. Explore practical tips and insights to create meaningful connections with your customers and suppliers, and transform your business into a memorable brand experience.
Discover essential strategies to craft impactful branded presentations with these five practical tips from Quill Creative Studio. Learn how to captivate audiences, maintain brand consistency, and leave a lasting impression with every slide. Plus, get real client examples and learn how Quill makes creating your next presentation seamless.
Discover how to integrate your brand seamlessly into the employee journey with these 5 proven onboarding strategies. From crafting a compelling Brand Book to designing personalized Welcome Kits, Quill guides you in creating an engaging onboarding experience that fosters company culture and enhances employee retention.
Learn how effective packaging enhances brand identity, influences purchasing decisions, and creates memorable customer experiences. Explore practical tips, industry insights, and inspiring examples, including award-winning designs by Quill Creative Studio.
Your business needs more than just a basic visual cheat sheet. We’ll show you how to build a true Brand Guide, from strategy essentials to visual identity components to real-world applications. Plus, Brand Guide examples from real clients and learn how Quill Creative can upgrade your business’s Brand Guide.
What are the secrets to building lasting brand loyalty? Explore the definition of brand loyalty, its significance, and effective strategies for cultivating it, from exceptional customer service to aligned values. Learn how to retain happy customers and create brand advocates who spread the word.
How do you know if your brand is successful? Learn how to measure brand success beyond just numbers. Discover key metrics, strategies, and real-world case studies to gauge the effectiveness of your branding efforts over time. Whether you're a business owner or marketer, find valuable insights on setting brand goals, measuring performance, and achieving growth.
Learn the difference between investment and expense in brand transformation and discover how strategic branding can propel your business forward with long-term value. In this resource from Quill Creative Studio, we'll explore budget allocation, cost considerations, and the timing of rebranding versus brand refresh efforts. Ultimately helping marketing managers and brand leaders decide the best route to take for their brand to get the most from their investment for long-term sustainable growth.
Learn how brand consultants navigate the delicate process of refreshing legacy brands, ensuring they remain future-proof. Uncover strategies to maintain brand equity while embracing contemporary relevance in the ever-evolving market landscape.
Discover the power of dynamic branding and learn how to balance consistency with adaptability in an ever-changing market. Learn how Quill's brand experts can help supercharge your marketing strategy with a dynamic branding strategy.
Discover the transformative impact of working with a brand design agency. From leveraging perspective & expertise to building strategic brand identities, uncover how a partnership with experts like Quill can propel your business to new heights.
Create a branded trade show experience that makes an impact on customers. Get Quill’s best tips on creating an unforgettable experience, with guidance on trade show timelines, materials, and customer engagement.
Well-executed, impactful branding packs a punch, but a brand’s reputation can be quickly undone by simple branding mistakes. Don’t let your brand’s reputation get dragged through the mud. Click to read about how to avoid these six preventable brand-damaging mistakes.
From building a brand from scratch, implementing new strategies, and creating fresh new brand initiatives, there are so many ways that a creative branding studio works to make their client's company successful. At Quill, we feel especially lucky that we get to use our creative skills every day and work on some amazing initiatives with our clients. Read more to see our five reasons to be thankful for a creative studio, plus what all of us at Quill are thankful for, too!
Full integration of a strong employer branding is a critical part of an employee's experience and will ultimately impact customers. When you hire a new employee, they should be able to feel your brand culture in every aspect and interaction with your company. If that’s not the case, contact Quill Creative to strengthen the foundation.
Is your marketing team overloaded and struggling to keep up with demand for creative materials? Outsource the work to a trusted creative agency like Quill Creative for the best results, without the team burnout.
Family-owned businesses are held to a higher level when it comes to values, quality, and service. Having an innovative, intentional brand strategy in place will help! Learn more from Quill Creative Studio, today!
Brand building is different from marketing. Messaging and visuals are steered by brand strategy and implemented through marketing efforts to capture a sale. What happens in addition to the sale or service in terms of customer experience is guided by the brand strategy. Things like product guarantees or loyalty programs are done by organizations who want their customers to stand behind the product or service as much as they do.
Taking the time to find and enhance your brand can have a massive impact on your business. Our clients have seen everything from increased web traffic to massive influxes in sales after they went through a re-brand with us.
Creating a slew of items to represent your brand can become an inconsistent mess if the brand isn’t defined on the front end. Even if a visual identity is beautifully created and looks really great, there still needs to be a foundational structure that holds everything together when it comes to messaging and the reason that a brand’s identity looks the way it does.
Any time you wander into the beer section of a liquor store, grocery store or convenience store you are sure to be overwhelmed with the amount of choices. Whether you stick with your lager from a local brewery or enjoy trying something new based on the exotic design of the packaging, the options are extensive. Getting a consumer to pick up your can or bottle of beer is tricky, but doesn’t have to be. With strategic branding and style your beer can stand out in this oversaturated market.
A brand is more than the face of a company-- it's the personality, values and mission behind the visual represented for both consumers and company staff. Creating a solid foundation of research and core values is essential before building the brand.
