In the high stakes world of Tier 1 procurement, technical specs aren't enough you need visual credibility. We explore why industrial brands must bridge the gap between their legacy and their future forward innovations to move from "one of many" to the logical choice.
Whether your rebrand is a subtle refresh or a total transformation, the way you roll it out matters. Done right, a rebrand launch can inspire excitement, rally your team, and reintroduce you to your audience with confidence.
Nike, Disney, McDonald’s—these companies don’t just sell products, they sell identities so recognizable that you could probably spot them in your sleep. That’s the power of a well-built brand identity. It sticks with you, shapes your perceptions, and keeps you coming back for more.
Your brand tells the story of your company’s reputation, customer loyalty, and staying power. It reassures buyers that they’re not stepping into chaos, but rather inheriting a business with a strong foundation and room to grow.
When you think of nonprofit work, a few things might come to mind: Mission. Purpose. People who care deeply about changing the world. But what about branding? Whether you’re just getting started or looking to refresh an outdated identity, this blog will walk you through why branding matters, what brand challenges nonprofits often face, and how a strong brand identity can help your organization grow and thrive.
A good brand is like a great outfit. It should make you feel confident, reflect who you are, and stand out in the right way. But what happens when that outfit starts to feel outdated, uncomfortable, or just doesn’t fit anymore? You change it. The same goes for your brand.
Considering a rebrand for your business? Explore the challenges and advantages of using an in-house team versus a branding agency. Learn which pitfalls to avoid and discover how Quill combines expertise and support to empower your team while driving innovation, ensuring your rebrand is a transformative success.
Discover the top 9 mistakes to avoid during the rebranding process with insights from Quill Creative Studio. Learn why starting with strategy, conducting thorough research, retaining brand equity, staying true to your brand promise, and involving the right professionals are crucial for a successful rebrand. Whether you’re considering a minor refresh or a major overhaul, get expert tips on how to make your rebranding effort a success.
Learn why partnering with brand professionals is essential for a rebrand that truly resonates. Whether you need a refresh or a complete overhaul, this blog explores how to leverage a relationship with a creative branding agency to achieve a brand transformation that positions your business for long-term success. With expert navigation and strategic insights to a collaborative process that uncovers your brand's true essence, we’ve got a solution for your brand.
The world of branding is always changing. Stay ahead of the curve with these insights on branding trends and learn how to keep your brand dynamic. From purpose-driven branding to sustainable practices, discover how to elevate your brand in 2024 and beyond.
Whether you need a new brand, a rebrand, or just a brand refresh, learn how to build a powerful brand with a strategy-first approach. From defining your target audience to crafting a compelling brand narrative, this guide from Quill Creative Studio offers actionable insights for creating a brand that resonates, differentiates, and drives lasting success.
Navigate the art of brand evolution with expert insights from Quill Creative Studio. Discover whether your business needs a full rebrand or a subtle brand refresh, and learn how to lead with strategy, gather customer feedback, and ensure consistency in implementation.
Learn the difference between investment and expense in brand transformation and discover how strategic branding can propel your business forward with long-term value. In this resource from Quill Creative Studio, we'll explore budget allocation, cost considerations, and the timing of rebranding versus brand refresh efforts. Ultimately helping marketing managers and brand leaders decide the best route to take for their brand to get the most from their investment for long-term sustainable growth.
Discover the secrets behind successful logo updates and learn from the mistakes of logos that missed the mark. Ready to refresh your brand's logo? Connect with the experts at Quill for strategic guidance and transformative design solutions.
Learn the art of making strategic, incremental branding changes without losing core brand identity. Explore the delicate balance of maintaining messaging, design adjustments, and cultural considerations to ensure your brand not only survives but thrives in the dynamic market. Avoid common mistakes and discover how to test the waters with new product launches and marketing campaigns.
Learn how brand consultants navigate the delicate process of refreshing legacy brands, ensuring they remain future-proof. Uncover strategies to maintain brand equity while embracing contemporary relevance in the ever-evolving market landscape.
Discover the power of dynamic branding and learn how to balance consistency with adaptability in an ever-changing market. Learn how Quill's brand experts can help supercharge your marketing strategy with a dynamic branding strategy.
Discover the transformative impact of working with a brand design agency. From leveraging perspective & expertise to building strategic brand identities, uncover how a partnership with experts like Quill can propel your business to new heights.
Ever wonder how you can tell if your brand positioning is strong? Is this left for the world to judge or is this something you can actually measure? This branding check up focuses on 4 key areas of positioning strength. Competitive landscape, customer definition, strategic offering, and brand delivery are the areas we feel are the most important to ensure an organization is positioned for success. Test your brand today.
Taking the time to find and enhance your brand can have a massive impact on your business. Our clients have seen everything from increased web traffic to massive influxes in sales after they went through a re-brand with us.
