In the high stakes world of Tier 1 procurement, technical specs aren't enough you need visual credibility. We explore why industrial brands must bridge the gap between their legacy and their future forward innovations to move from "one of many" to the logical choice.
Whether your rebrand is a subtle refresh or a total transformation, the way you roll it out matters. Done right, a rebrand launch can inspire excitement, rally your team, and reintroduce you to your audience with confidence.
Nike, Disney, McDonald’s—these companies don’t just sell products, they sell identities so recognizable that you could probably spot them in your sleep. That’s the power of a well-built brand identity. It sticks with you, shapes your perceptions, and keeps you coming back for more.
Your brand tells the story of your company’s reputation, customer loyalty, and staying power. It reassures buyers that they’re not stepping into chaos, but rather inheriting a business with a strong foundation and room to grow.
In a crowded market, your product might not be unique, but your customer experience can be. Discover how to transform similar offerings into unmissable brands by focusing on the feeling, story, and consistent delight you deliver.
Ever wonder why one coffee brand makes you feel like a cozy intellectual and another makes you feel like you’re about to scale a mountain with nothing but grit and a granola bar? That’s not by accident. In fact, it’s design psychology at work.
Design is the first impression your brand makes. Whether it lands as sharp, clear, and confident or confusing and forgettable depends on whether it was done with intention. It’s about making choices based on research, brand truths, and user needs, not just personal taste.
Learn how to integrate ESG (Environmental, Social, Governance) principles into your brand strategy to build trust, align with customer values, and create authentic impact. Discover actionable tips and inspiring brand examples from the branding pros at Quill.
Learn how to create an informed blueprint for building your brand with market research. We break down the why, what, how, and when of market research and show you how good research helps create impactful brand strategies. Whether you’re launching a new brand, rebranding, or just giving your brand a refresh, learn how a data-driven approach provides the insights you need to build a strong, successful brand.
As the year winds down, it's the perfect time to reflect on your brand's journey. Discover how to conduct a brand audit, set clear goals, and prepare for a successful new year. From assessing what worked to organizing your brand assets, learn how to elevate your brand strategy and perfect the art of brand management with expert insights from Quill.
Discover the top 9 mistakes to avoid during the rebranding process with insights from Quill Creative Studio. Learn why starting with strategy, conducting thorough research, retaining brand equity, staying true to your brand promise, and involving the right professionals are crucial for a successful rebrand. Whether you’re considering a minor refresh or a major overhaul, get expert tips on how to make your rebranding effort a success.
Learn why partnering with brand professionals is essential for a rebrand that truly resonates. Whether you need a refresh or a complete overhaul, this blog explores how to leverage a relationship with a creative branding agency to achieve a brand transformation that positions your business for long-term success. With expert navigation and strategic insights to a collaborative process that uncovers your brand's true essence, we’ve got a solution for your brand.
Discover how wholesalers and distributors can elevate their brand experience, and learn essential strategies for building a standout brand, from understanding the basics to diversifying your presence online. Explore practical tips and insights to create meaningful connections with your customers and suppliers, and transform your business into a memorable brand experience.
Learn what makes a brand stand out, why it matters, and how to determine and leverage your brand's unique differentiators. This guide covers everything from creating a solid brand positioning statement to implementing differentiation across your entire customer experience.
The world of branding is always changing. Stay ahead of the curve with these insights on branding trends and learn how to keep your brand dynamic. From purpose-driven branding to sustainable practices, discover how to elevate your brand in 2024 and beyond.
How do you know if your brand is successful? Learn how to measure brand success beyond just numbers. Discover key metrics, strategies, and real-world case studies to gauge the effectiveness of your branding efforts over time. Whether you're a business owner or marketer, find valuable insights on setting brand goals, measuring performance, and achieving growth.
Whether you need a new brand, a rebrand, or just a brand refresh, learn how to build a powerful brand with a strategy-first approach. From defining your target audience to crafting a compelling brand narrative, this guide from Quill Creative Studio offers actionable insights for creating a brand that resonates, differentiates, and drives lasting success.
Navigate the art of brand evolution with expert insights from Quill Creative Studio. Discover whether your business needs a full rebrand or a subtle brand refresh, and learn how to lead with strategy, gather customer feedback, and ensure consistency in implementation.
Discover the secrets behind successful logo updates and learn from the mistakes of logos that missed the mark. Ready to refresh your brand's logo? Connect with the experts at Quill for strategic guidance and transformative design solutions.
Learn the art of making strategic, incremental branding changes without losing core brand identity. Explore the delicate balance of maintaining messaging, design adjustments, and cultural considerations to ensure your brand not only survives but thrives in the dynamic market. Avoid common mistakes and discover how to test the waters with new product launches and marketing campaigns.
Learn how brand consultants navigate the delicate process of refreshing legacy brands, ensuring they remain future-proof. Uncover strategies to maintain brand equity while embracing contemporary relevance in the ever-evolving market landscape.
Understand why brand voice is your secret weapon, and discover practical tips for effective communication. Elevate your brand identity with Quill Creative Studio, your creative partner in bringing your brand's voice to life.
Discover the power of dynamic branding and learn how to balance consistency with adaptability in an ever-changing market. Learn how Quill's brand experts can help supercharge your marketing strategy with a dynamic branding strategy.
Discover the power of brand color theory by exploring the psychology behind color theory and see real-world examples to learn how Quill uses color theory in branding to create impactful and memorable brands.
Create a branded trade show experience that makes an impact on customers. Get Quill’s best tips on creating an unforgettable experience, with guidance on trade show timelines, materials, and customer engagement.
Ever wonder how you can tell if your brand positioning is strong? Is this left for the world to judge or is this something you can actually measure? This branding check up focuses on 4 key areas of positioning strength. Competitive landscape, customer definition, strategic offering, and brand delivery are the areas we feel are the most important to ensure an organization is positioned for success. Test your brand today.
High heels in wet grass is an analogy used to stress the importance of narrowing a brand's focus to create greater impact. This blog explains the importance of taking the time to be intentional with messaging and customer service.
It’s inevitable. You’re creating a new brand in a well known industry and you have lots of competition. It seems that everything design wise has been done already and you’re not sure which way to go when creating your brand. We dive into the foundation of the organization and build the brand upwards from there.
With any brand, in any industry, you need to build a thoughtful relationship with your customer. This relationship starts the first moment they see your brand elements such as a logo or webpage. How do you tailor your brand to make it feel a certain way?
Any time you wander into the beer section of a liquor store, grocery store or convenience store you are sure to be overwhelmed with the amount of choices. Whether you stick with your lager from a local brewery or enjoy trying something new based on the exotic design of the packaging, the options are extensive. Getting a consumer to pick up your can or bottle of beer is tricky, but doesn’t have to be. With strategic branding and style your beer can stand out in this oversaturated market.
Quill Definition: Brand Identity is, in its most basic form, the soul of an organization. The brand identity acts as a north star so that all representatives for the brand can confidently align their actions to best represent the values and personality of the company and maintain the path to fulfill the mission and chase the vision.
Many people may think of design as a purely creative process that relies on artistic inspiration. In actuality, design should be a marriage of logic and creativity and Creative Problem Solving (CPS) is the essential process that powers that marriage.
A brand is more than the face of a company-- it's the personality, values and mission behind the visual represented for both consumers and company staff. Creating a solid foundation of research and core values is essential before building the brand.
