From building a brand from scratch, implementing new strategies, and creating fresh new brand initiatives, there are so many ways that a creative branding studio works to make their client's company successful. At Quill, we feel especially lucky that we get to use our creative skills every day and work on some amazing initiatives with our clients. Read more to see our five reasons to be thankful for a creative studio, plus what all of us at Quill are thankful for, too!
Is your marketing team overloaded and struggling to keep up with demand for creative materials? Outsource the work to a trusted creative agency like Quill Creative for the best results, without the team burnout.
Family-owned businesses are held to a higher level when it comes to values, quality, and service. Having an innovative, intentional brand strategy in place will help! Learn more from Quill Creative Studio, today!
Brand building is different from marketing. Messaging and visuals are steered by brand strategy and implemented through marketing efforts to capture a sale. What happens in addition to the sale or service in terms of customer experience is guided by the brand strategy. Things like product guarantees or loyalty programs are done by organizations who want their customers to stand behind the product or service as much as they do.
Creating a slew of items to represent your brand can become an inconsistent mess if the brand isn’t defined on the front end. Even if a visual identity is beautifully created and looks really great, there still needs to be a foundational structure that holds everything together when it comes to messaging and the reason that a brand’s identity looks the way it does.
Any time you wander into the beer section of a liquor store, grocery store or convenience store you are sure to be overwhelmed with the amount of choices. Whether you stick with your lager from a local brewery or enjoy trying something new based on the exotic design of the packaging, the options are extensive. Getting a consumer to pick up your can or bottle of beer is tricky, but doesn’t have to be. With strategic branding and style your beer can stand out in this oversaturated market.
The world of beer is an overcrowded and oversaturated space. It’s one thing to grab the attention of the consumer and make them pick up your bottle of beer, and another thing to get them to connect with your brand and keep them coming back for more.
Many people may think of design as a purely creative process that relies on artistic inspiration. In actuality, design should be a marriage of logic and creativity and Creative Problem Solving (CPS) is the essential process that powers that marriage.
A brand is more than the face of a company-- it's the personality, values and mission behind the visual represented for both consumers and company staff. Creating a solid foundation of research and core values is essential before building the brand.