After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.
The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio was hired to create a fresh brand strategy that would take them to the next level.
With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.
Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.