After decades of success with ecommerce, a company out of Chicago, was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.
The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.
With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.
Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.
Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base. The end product has taken our brand to a level that I frankly believe to be genius.
Matt MIller, PRESIDENT, HARRY MILLER COMPANIES