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LinerWorld Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record year.
Client
LinerWorld
Release
November 2019
Category

After decades of success with ecommerce, a company out of Chicago, was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

LinerWorld Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record year.
Client
LinerWorld
Release
November 2019
Category

After decades of success with ecommerce, a company out of Chicago, was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

LinerWorld Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record year.
Client
LinerWorld
Release
November 2019
Category
Historical Harry Miller pointing at the bottom of his shoes.100 Year emblem

After decades of success with ecommerce, a company out of Chicago, was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

Multi-Housing, Laundromats/Coin Laundries, On-Premises Laundry

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Current laundry solutions from a company with historic values. Coin-O-Matic 6 logo lockups.

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Coin-O-Matic van mockup
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

LinerWorld Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record year.
Client
LinerWorld
Release
November 2019
Category
We're your connection to an impressive community.

After decades of success with ecommerce, a company out of Chicago, was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

EAA Campaign box mockupEAA brochure and phone cordEAA Booklet spread.

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

EAA PostcardEAA Campaign booklet infographics.
2 Booklets showing the categories of the campaign.3 Flyers showing the categories of the campaign booklet. Mobile Campaing with computer and phone mockup.

LinerWorld Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record year.
Client
LinerWorld
Release
November 2019
Category
Man giving a Tips for Teens presentation.Gif of Breakwater logo.

After decades of success with ecommerce, a company out of Chicago, was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

A Community TogetherBreakwater community hotline business cards.

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

We love you logo.Breakwater website home page mockup.3 Image collage: Breakwater movie poster, a man wearing Breakwater shirt, and an informational pop-up banner.

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Police Officer holding hands with a few community kids. Breakwater Podcast logo with blue mug.Breakwater podcast phone mockups.Breakwater branded flyers.
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

LinerWorld Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record year.
Client
LinerWorld
Release
November 2019
Category
House of Flowers bouquet of roses wrapped in HOF craft floral paper.

After decades of success with ecommerce, a company out of Chicago, was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

House of Flowers business cards.

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

House of Flower's logos.Collage of House of Flowers collateral: Delivery van, gift cards, email template.

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Collage: House of Flower's postcard, plant care cards, and flowers.House of Flowers catalog booklet mockup.House of Flower's postcard.Thanks for shopping local with greenery.

LinerWorld Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record year.
Client
LinerWorld
Release
November 2019
Category
Person holding Feeding America Annual Report spread.Together we can solve hunger. Food bank loading food into someone's car.

After decades of success with ecommerce, a company out of Chicago, was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

Feeding America sketches of illustrations.An annual report on a desk

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Feeding America illustration of a grocery bag with food.Woman reading annual report

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Feeding America data illustration with people directing volunteers.
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

LinerWorld Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record year.
Client
LinerWorld
Release
November 2019
CATEGORY
Craft Coating logo

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Craft Coating drop emblem gif.

After decades of success with ecommerce, a company out of Chicago, was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

Craft Coating folder mockup.

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Bike graphic with an appCraft Coating brown bar with toolbox illustration.

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

LinerWorld Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record year.
Client
LinerWorld
Release
November 2019
Category
Safer at 6 Logo gif.Man on a computer wearing a face mask

After decades of success with ecommerce, a company out of Chicago, was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

Safer at 6 Elevator mockup with sign.

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

"Safer at Six" campaign hand washing signsSafer at 6 mask poster.Safer at 6 arrow 'Enter Here'

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

A bottle of hand sanitizer with a person on a laptop blurry in the backgroundSafer at 6 stairs signage

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

LinerWorld Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record year.
Client
LinerWorld
Release
November 2019
Category

After decades of success with ecommerce, a company out of Chicago, was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

Good Foods logo

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Image of a brand guide showcasing food

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Quill Team member working on her computer.

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

LinerWorld Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record year.
Client
LinerWorld
Release
November 2019
Category
Junior's Bootwax threadJunior's Bootwax label.
Clarence Gereau signature.

After decades of success with ecommerce, a company out of Chicago, was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Junior's Boot Wax tins

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Junior's Bootwax tin rolling across the screen. Junior's Bootwax threadJunior's Boot Wax website mock-up

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Junior's Bootwax threadJunior's Bootwax logo as a gif.Junior's Bootwax thread

LinerWorld Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record year.
Client
LinerWorld
Release
November 2019
Category
A little girls with a floatie in a pool holding orange slices on her eyesGIF of Liner World logo

After decades of success with ecommerce, a company out of Chicago, was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

Many pools with all different liners"You and your pool mean the world to us" Liner World slogan

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Liner World website mock-up

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Liner World mobile website mock-upSocial Media Icons for LinerWorldLiner World mobile website mock-upLiner World branding manualA pug in an inner-tube with Liner World graphicsIcons for Liner World branding