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LinerWorld Identity

An ecommerce pool supply company out of Chicago made the most our of their new visual identity and lead them to a record year.
Category
Brand Identity
Client
LinerWorld
Release
November 2019
Together we can solve hunger. Food bank loading food into someone's car.

After decades of success with ecommerce, a company out of Chicago, IL was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

An annual report on a desk

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Woman reading annual report

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

LinerWorld Identity

An ecommerce pool supply company out of Chicago made the most our of their new visual identity and lead them to a record year.
Category
Brand Identity
Client
LinerWorld
Release
November 2019
Craft Coating logo

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

After decades of success with ecommerce, a company out of Chicago, IL was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Bike graphic with an app

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

LinerWorld Identity

An ecommerce pool supply company out of Chicago made the most our of their new visual identity and lead them to a record year.
Category
Brand Identity
Client
LinerWorld
Release
November 2019
Man on a computer wearing a face mask

After decades of success with ecommerce, a company out of Chicago, IL was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

"Safer at Six" campaign hand washing signs

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

A bottle of hand sanitizer with a person on a laptop blurry in the background

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

LinerWorld Identity

An ecommerce pool supply company out of Chicago made the most our of their new visual identity and lead them to a record year.
Category
Brand Identity
Client
LinerWorld
Release
November 2019

After decades of success with ecommerce, a company out of Chicago, IL was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

Good Foods logo

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Image of a brand guide showcasing food

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Quill Team member working on her computer.

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

LinerWorld Identity

An ecommerce pool supply company out of Chicago made the most our of their new visual identity and lead them to a record year.
Category
Brand Identity
Client
LinerWorld
Release
November 2019

After decades of success with ecommerce, a company out of Chicago, IL was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Junior's Boot Wax tins

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Junior's Boot Wax website mock-up

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

LinerWorld Identity

An ecommerce pool supply company out of Chicago made the most our of their new visual identity and lead them to a record year.
Category
Brand Identity
Client
LinerWorld
Release
November 2019
A little girls with a floatie in a pool holding orange slices on her eyesGIF of Liner World logo

After decades of success with ecommerce, a company out of Chicago, IL was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Our task was to create a brand that would take them to the next level.

Many pools with all different liners"You and your pool mean the world to us" Liner World slogan

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Liner World website mock-up

Since the introduction of their new brand, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Liner World mobile website mock-upLiner World mobile website mock-upLiner World branding manualA pug in an inner-tube with Liner World graphicsIcons for Liner World branding