Quill feather

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Castle Pierce brand packaging done rightCastle Pierce logo

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Maya Pet logo and pattern

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Ancient wisdom for healthy pets. Maya Pet icons

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Somaya Life - It's time to get smart about your gut health

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Somaya Life logoSomaya Life social media ads and packaging box

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Somaya Life iconsAn anthrobiotic that is beyond good.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Oshkosh Country Club historical images with Since 1899

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Quotation Marks

Working with Quill has been a priceless asset to our company! They are extremely talented and their work is impeccable. Their team helped bring our company alive in award winning ways! Their communication and timeliness makes working with them seamless and extremely easy. They really do all they can to meet every one of our needs. We are so appreciative of their hard work!

Dr. Stephanie Matulle, AyD, CAS, AHC, RYT - Owner, Clinical Ayurvedic Doctor, Arise balanced wellness

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Devil's Cask - Innovation without disruptionDevil's Cask logo

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Devil's Cask barrel applicationDevil's Cask product innovation page

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Quotation Marks

Quill helped us define the intangible of our organization. They were there at every step to help us, they dived deep into our history and found a brand that felt like us. Can't say enough about them or their process.

Justin Kasper, President, MacDowell Male Chorus

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Fanny pack design

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Momentum brand elements - Icons

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Quotation Marks

Working with Quill taught me that branding is absolutely crucial for any product in any category. And they've been an absolute pleasure to work with from start to finish of my product rebrand. The team is very professional, extremely talented in creativity, design and messaging, and exceptional with communication. They know what they are doing, and their work shows.

Toni Maretti, Owner, Momentum Carnivore Nutrition

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Sturgeon Spirits logoAn Experience Like No Other with image of a still

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Quotation Marks

The team at Quill has done an amazing job taking our vision and turning it into a consistent and distinctive brand. The identity captures the essence of Sturgeon Spirits and brings it to life for all to enjoy.

Karl Loewenstein, Owner, Sturgeon Spirits Craft Distillery

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Grains on wood background next to cover of Valley Annual Report

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

From Goods to Great
Quotation Marks

Valley is fortunate to work with Quill Creative. Whether big or small, repeat or new, the Quill team always ensures each project reflects our brand and achieves the desired objective. This year, Quill helped us evolve our 2022 Annual Report to be a fresh, succinct and informative reflection of our previous year’s business. It is great to work with a creative partner who is not only a diligent steward of our brand, but also a visionary leader in the branding industry.

Sue bowden, vice president of product management and Marketing
valley cooperative association

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

The Solution

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Girl holding open sign at a small businessAchieve your financial goals

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Accounting team at deskAlly Tax & Accounting logo

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Quotation Marks

Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!

Dr. Stephanie Matulle, Owner, Ally Tax & Accounting

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

AAA Liner Replacements logo and social media ads

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

AAA Collateral & FolderAAA Website designAAA truck decal

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Quotation Marks

We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.

Brittany Thurman, Assistant Director, AAA Liner Replacements

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Oshkosh Aviation Business Park aerial view
OSH in blue box

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Become a part of Oshkosh's Aviation Story and business card design

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Oshkosh Aviation on Park logo and iconography

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Quotation Marks

The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.

TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Staying Alive Campaign logo

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Staying Alive campaign banner

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Staying Alive Campaign Collateral
Quotation Marks

The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.

Liz jansen, foundation director, mercy health foundation

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
FOCUS Stage event"My daughter would have turned four today"

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

ThedaCare logo
No distractions, stay focused

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

FOCUS staged event

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Quotation Marks

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.

Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Come drink with us

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Gabe's logoGabe's logo lockups

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Inspection Services of Wisconsin's logo

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Inspection Services of Wisconsin's card and iconography set

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

Tom beatty, owner

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Pillars signage on road

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Pillars color palette

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Pillars logo lockups

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Worker looking at the Allsource App on phone

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Allsource logo and business cards

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Allsource Product bucket and product tips sheetAllsource truck wrap

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Allsource app designAllsource product brochureAllsource tradeshow booth

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Harry Miller Companies vehicle wrap
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
We're your connection to an impressive community - messaging

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

EAA PostcardEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Person giving presentation on Tips for TeensAnimated Breakwater logo

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

A community togetherBreakwater business cards

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

We <3 YouBreakwater websiteBreakwater poster designs

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
House of Flowers Made in Oshkosh, Wisconsin floral paper

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

House of Flowers business cards.

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

House of Flower logo lockupsHouse of Flowers Campaign collateral

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Spread of Feeding America Annual ReportTogether we can solve hunger.

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Girl reading Feeding America Annual Report impact page

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
CATEGORY
Brand Identity
Brand Strategy
Brand Support
Craft Coating logo

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Craft Coating emblem gif

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Craft Coating folder with sales collateral

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Craft Coating social media graphics

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Oshkosh Corporation Safer At Six elevator signage

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Good Foods color changing logo gif

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Good Foods brand guide cover & pages

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Designer at computer using the Good Foods brand guide

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Junior's Boot Wax tin packaging design

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

Junior's Boot Wax logo animation

LinerWorld Brand Identity

An e-commerce pool supply company out of Chicago made the most out of their new visual identity and led them to a record sales year.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

After decades of success with e-commerce sales, a pool supply company out of Chicago was working to pinpoint what was holding their company back from reaching the next level. They had a successful business model and happy customers, but something was missing.

The products and customer service were on point but the perception of the company was being held back by their out-of-date brand identity and website design. Quill Creative Studio  was hired to create a fresh brand strategy that would take them to the next level.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

LinerWorld website pages

Since the introduction of their new brand strategy, LinerWorld has launched a new website, refreshed their digital marketing, and is now viewed as a more dependable and current brand nationwide.

LinerWorld iconography and website pagesLinerWorld iconographyLinerWorld digital advertisingLinerWorld liner manual collateralPug in a donut floatyIcons for Liner World branding
Quotation Marks

Brittany THurman, creative director, linerworld

Quotation Marks