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LinerWorld Brand Identity

LinerWorld.com, an e-commerce pool supply company based in Chicago, approached Quill Creative Studio seeking to revitalize its presence on the market and drive new growth. Despite working with a marketing company, they found themselves grappling with stagnant results. Recognizing the need for a strategic overhaul and a new website, LinerWorld partnered with Quill Creative to execute a comprehensive rebranding initiative.
Client
LinerWorld
Release
November 2019
Category
Brand Identity
Brand Strategy
Brand Support
RECOGNITION
VISIT Website
ANNI Hair Wax tube package staggered in perspective to the left of  Frizz? Never heard of it text and 4 certification logosANNI Hair Wax Logo

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Image of ANNI Hair Wax tube being pulled out of back pocket of jeansANNI Hair Wax tube and box packaging sitting together next to each other

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

ANNI Hair Wax Pink wave pattern with circular stamp that has a leaf icon in the middle. Plant-Based Product circling around the iconANNI Hair Wax PR box design with product in the center of the open boxANNI Hair Wax box and tube sitting on top of two different hair types (dark curly hair & blond straight hair) showing the product is good for all hair types.

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Six ANNI Hair Wax supporting square graphics showing the brand colors and elements as information graphics for the Amazon listingWoman holding a young girl and using the ANNI Hair Wax tube on her hair. Logo and "I'm safe for all hair types and all ages"
Priority logo with "Complete herd health is priority one." and image of cows in a circular containerPriority IAC business card design

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Priority IAC line icon style of all types of animals (cows, sheep, deer, pigs, pets, etc.)

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Priority IAC product sell sheet The Priority Way with iconsPriority IAC brand and product presentation deck with 8 graphicsPriority IAC two product packaging bags (Tracepac Gold and P-One)Priority IAC two product packaging bags (Chopper's Choice and Ocean Minerals)Priority IAC website design on laptop, tablet and phonePriority IAC's unique strains of Smartbacteria with iconsPriority IAC front & back product mailer

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Priority IAC digital ad set with 4 swiping images
Motion Works Media "Media that moves" with a orange wave gradient in the background with a grid collage of imagesMotion Works Media multiple business cards floating on dark background

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Motion Works Media wave patternMotion Works Media logo

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Motion Works Media - Asymmetrical floating grid of images and icons in blue boxesMotion Works Media - Three brand presentation slides Motion Works Media social media header and profile image. "We work to amplify your brand"

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Motion Works Media - Six social media cards that showcase different brand elements and photographyMotion Works Media email design in a line drawing of a phoneMotion Works Media icon style - thick ,geometric line weight Motion Works Media website page designs on a dark background with an orange wave mesh gradient
McNeilus® Volterra™ ZSL™ Campaign hero graphic of the truck with copy "Engineered for the future. Driven by purpose"McNeilus® Volterra™ ZSL™ Campaign website page

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

McNeilus® Volterra™ ZSL™ Campaign digital ads

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

McNeilus® Volterra™ ZSL™ Campaign brochure "The first of its kind. The best of its kind"McNeilus® Volterra™ ZSL™ Campaign billboard that says "Collect smarter, not harder."

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

McNeilus® Volterra™ ZSL™ Campaign social graphics
Oshkosh Area Community Foundation - Our mission is simple. To strengthen our communities. For good. For ever.Oshkosh Area Community Foundation home page of website

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Oshkosh Area Community Foundation sell sheets

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Two guys with their arms around each other smiling Oshkosh Area Community Foundation iconography setOshkosh Area Community Foundation create a legacy pop-upOshkosh Area Community Foundation Ways to Give website page

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Oshkosh Area Community Foundation brochure front and backOshkosh Area Community Foundation presentation slide graphicsOshkosh Area Community Foundation "Creating a lasting legacy."
Oshkosh Public Library spark your story with lion shouting with sparks

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Business cards that change colorsOshkosh Public Library logo with colorful confetti shapes around it on a cream backgroundOshkosh Public Library home page of website

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Oshkosh Public Library Building banners and flag pole banners in parking lot

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Oshkosh Public Library YouTube thumbnails for videosOshkosh Public Library web pagesOshkosh Public Library events at the library sheetsOshkosh Public Library Let's go to the library with color abstract shapes around it
Video Graphic Board
Advanced Contours Results that redefine confidenceAdvanced Contours iconography set

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Advanced Contours tri-fold brochure with services

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Advanced Contours post card mailerMale consulting with woman for servicesConfidence refined through Advanced Contours social media graphics

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Advanced Contours website home page
Hometree4Life "Where health meets harmony"Hometree4Life tri-fold brochure

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Hometree4Life digital ad set

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Hometree4Life folder and sell sheetHometree4Life presentation slides

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Hometree4Life water bottle -tangerine and tree ring designHometree4Life text in a circle with logo in middle. 

"Like-minded people reconnecting"Hometree4Life tradeshow display
City Center Oshkosh website page on a computer monitor

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

At the center of possibilities -  City Center OshkoshCity Center Oshkosh 3 website pages displayed togetherCity Center Oshkosh website components and snippets of pages

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

City Center Oshkosh building

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

City Center Oshkosh directory map illustration
Woman sitting on couch with graphic saying "Comfort to the Highest Degree" with the Martens Heating & Cooling logo

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Martens Heating & Cooling logoMartens Heating & Cooling Business CardsMartens Heating & Cooling mobile design of website

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Martens Heating & Cooling promotional email about lowering energy bills in an iPad mockup

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Martens Heating & Cooling service brochure Martens Heating & Cooling social media kitMartens Heating & Cooling billboard and flag signage
Quill Creative - Oshkosh Defense website home page header graphic of close shot of Oshkosh Defense tan vehicle with a close up of the logo on the vehicleQuill Creative - Oshkosh Defense logo

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill Creative - Oshkosh Defense website card componentsQuill Creative - Oshkosh Defense vehicle slider

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Quill Creative - Oshkosh Defense website mobile page scrolling animation
Quill Creative - Oshkosh Defense3 webpages (MCWS Vehicle, careers at Oshkosh Defense, and Tactical Vehicles)
Quill Creative - Oshkosh Defense testimonial on mobile size

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Quill Creative - Oshkosh Defense Amp V with MCWSQuill Creative - Oshkosh Defense collage of mobile pages with vehicle images, copy and gray backgrounds
Fire Escape and Mud on Main logosYour local DIY art studio

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Fire Escape website pagesFire Escape loyalty punch card, front and back designFire Escape business card front and back on peach background

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Get your hands dirtyMud on Main website pagesFire Escape events on phone mockupMud o Main social media graphic

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Brand guidelines from Quill Creative for Fire Escape and Mud on Main
Quill Creative - Fletch's High Spirits Brand Identity logoQuill Creative - Fletch's High Spirits Brand Identity digital menu

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill Creative - Fletch's High Spirits Brand Identity social media posts

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Quill Creative - Fletch's High Spirits Brand Identity sandwich boardQuill Creative - Fletch's High Spirits Brand Identity menus

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Quill Creative - Fletch's High Spirits Brand Identity bottles
Valley Pop Savor the Pop with a bag of popcorn in the centerValley Pop orange background with circular image of mother and young daughter hugging

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Valley Pop logo comparison of new and oldValley Pop letterhead designValley Pop social media header and profile pictureValley Pop popcorn clipped on green background with pop bursts near them

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Valley Pop branded sales presentationValley Pop tradeshow booth

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Valley Pop social media graphicsValley Pop product seals setMan and woman snuggled on couch eating popcorn
Quill Creative: Computer Corner Website home page design with illustrationsQuill Creative: Computer Corner tagline "We're in Your Corner" with custom illustration

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill Creative: Computer Corner gradient arch
Quill Creative: Computer Corner services web page design

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Quill Creative: Computer Corner illustration collage paired with imagesQuill Creative: Computer Corner illustration style for website design

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Quill Creative: Computer Corner Web Pages
Quill Creative - Oshkosh Defense logo

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill Creative - Oshkosh Defense vehicle with text "Your Mission. Our Honor."Quill Creative - Oshkosh Defense executive stationery (Letterhead, folder and business cards)

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Quill Creative - Oshkosh Defense home page of the Defense websiteQuill Creative - Oshkosh Defense diagonal image collage of Defense vehiclesQuill Creative - Oshkosh Defense printed ad campaignQuill Creative - Oshkosh Defense AUSA tradeshow booth

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Quill Creative - Oshkosh Defense 3 ad setsQuill Creative - Oshkosh Defense social media ad with vehicle Quill Creative - Oshkosh Defense social media ad with 3 images with diagonal layoutQuill Creative - Oshkosh Defense Website page snippetQuill Creative - Oshkosh Defense powerpoint presentation slides with various layouts, colors and images
Quill Creative - 111. N Main visual brand identity highlight. "Better views for business"Quill Creative - 111. N Main visual brand identity building schematic

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill Creative - 111. N Main visual brand identity overview brochure

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Quill Creative - 111. N Main visual brand identity floor mapQuill Creative - 111. N Main visual brand identity websiteQuill Creative - 111. N Main visual brand identity icon setQuill Creative - 111. N Main visual brand identity building exterior advertisementQuill Creative - 111. N Main visual brand identity social posts

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Quill Creative - 111. N Main visual brand identity email graphicQuill Creative - 111. N Main visual brand identity rack card
Quill Creative - Senior Stride Helping seniors find their stride.

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill Creative - Senior Stride Home Care illustration styleSenior Stride website home page scroll

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Quill Creative - Senior Stride Website pagesQuill Creative - Senior Stride Sales Kit with folder, business card and tri-fold brochureQuill Creative - Senior Stride Icon setQuill Creative - Senior Stride Trade show exhibitQuill Creative - Senior Stride Social media graphics + adsQuill Creative - Senior Stride referral card and checklist templates

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Quill Creative - Senior Stride Brochures with long format contentQuill Creative - Senior Stride Illustration style

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill Creative - Great Northern Company Rebrand Sustainability focused brand elementsQuill Creative - Great Northern Company Rebrand social media carousel

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Quill Creative - Great Northern Company Rebrand website page desktop and mobileQuill Creative - Great Northern Company Rebrand tradeshow boothQuill Creative - Great Northern Company Rebrand sustainabilityQuill Creative - Great Northern Company Rebrand sales sheetQuill Creative - Great Northern Company Rebrand sales sheet

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Quill Creative - Great Northern Company Rebrand website pageQuill Creative - Great Northern Company Rebrand social media ad
Quill Creative - Great Northern Brand Support Report to the Community Cover and Interior SpreadQuill Creative - Great Northern Brand Support Report to the Community sustainablityQuill Creative - Great Northern Brand Support Report to the Community "Making a Difference"

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill Creative - Great Northern Brand Support Report to the Community spreadQuill Creative - Great Northern Brand Support Report to the Community illustration of sustainable and recyclable packaging.

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Quill Creative - Great Northern Brand Support Report to the Community infographic

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Quill Creative - Great Northern Brand Support Report to the Community spreads
Quill Creative Brand Support - J.J Keller 70 year anniversary table bookletQuill Creative Brand Support - J.J Keller 70 year anniversary booklet cover

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet historical timeline

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pageQuill Creative Brand Support - J.J Keller 70 year anniversary booklet pagesQuill Creative Brand Support - J.J Keller 70 year anniversary booklet historical pages

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pages
Quill Creative - Feeding America 2023 Annual Report covers with the theme "Together we can"

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill Creative - Feeding America 2023 Annual Report brand guidelines Quill Creative - Feeding America 2023 Annual Report Hmong Elder's hydroponic farming spreadQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report veggie patternQuill Creative - Feeding America 2023 Annual Report service map

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Quill Creative - Feeding America 2023 Annual Report spreadsQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report program offering spreadsQuill Creative - Feeding America 2023 Annual Report financial page

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Quill Creative - AIA Corporation photography style

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill Creative - AIA Corporation  "You deserve a partner who listens."Quill Creative - AIA Corporation iconography moving graphic style

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Quill Creative - AIA Corporation Business Card DesignQuill Creative - AIA Corporation sell sheetsQuill Creative - AIA Corporation social media graphic "Making work simpler"Quill Creative - AIA Corporation scrolling website page on phone.Quill Creative - AIA Corporation branded brochuresQuill Creative - AIA Corporation custom iconography style

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Quill Creative - AIA Corporation water bottle designQuill Creative - AIA Corporation community website page
E-Power Brand Identity "Digital marketing confidence from our team to yours."E-Power Brand Identity happy client photograph

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

E-Power Brand Identity "Results from experts you can trust."

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

E-Power Brand Identity business cardsE-Power Brand Identity digital ad setE-Power Brand Identity infographic styleE-Power Brand Identity team members photograph

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

E-Power Brand Identity sales kit folder with case studiesE-Power Brand Identity slide deck presentation E-Power Brand Identity trade show booth graphicsE-Power Brand Identity illustration styleE-Power Brand Identity email campaign
Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Graze Theme Design

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event InvitationsQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event Invite

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Guest Speaker

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event ImageQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala
Somaya Life - It's time to get smart about your gut health

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Somaya Life logoSomaya Life social media ads and packaging box

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Somaya Life iconsAn anthrobiotic that is beyond good.

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page
Maya Pet logo and pattern

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Ancient wisdom for healthy pets. Maya Pet icons

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit
Castle Pierce brand packaging done rightCastle Pierce logo

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Fanny pack design

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Momentum brand elements - Icons

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Devil's Cask - Innovation without disruptionDevil's Cask logo

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Devil's Cask barrel applicationDevil's Cask product innovation page

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Sturgeon Spirits logoAn Experience Like No Other with image of a still

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Fork Farms Education System - Lesson SheetsFork Farms Education System - Badge Program System

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Fork Farms Education System - Lesson Illustration StyleFork Farms Education System - Lesson Educator SheetsFork Farms Education System - Student Work SheetsFork Farms Education System - Educational lesson slide deck

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Fork Farms Education System - Lesson SlideFork Farms Education System - Overview SheetFork Farms Education System - Illustration styleFork Farms Education System - Lesson Work Sheets

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Fork Farms Education System - Badge Program headerFork Farms Education System - Badge Program badgesFork Farms Education System - Badge Program Booklet coverFork Farms Education System - Badge Program Assembly SheetFork Farms Education System - Badge Program Sheets
Fork Farms starter kit whole package in folder

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Fork Farms starter kit folder Fork Farms starter kit introduction to company Fork Farms starter kit. Assembly guide coversFork Farms starter kit, assembly list with illustrationsFork Farms starter kit sheetsFork Farms starter kit illustration of hydroponic lettuce Fork Farms hydroponic lettuce seedFork Farms starter kit, grow guide cover

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Fork Farms starter kit. Grow Guide infographicsFork Farms starter kit. Assembly IllustrationFork Farms harvesting lettuce from Flex Farm
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page
Grains on wood background next to cover of Valley Annual Report

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

From Goods to Great

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

The Solution

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

AAA Liner Replacements logo and social media ads

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

AAA Collateral & FolderAAA Website designAAA truck decal

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Oshkosh Aviation Business Park aerial view
OSH in blue box

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Become a part of Oshkosh's Aviation Story and business card design

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Oshkosh Aviation on Park logo and iconography

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Girl holding open sign at a small businessAchieve your financial goals

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Accounting team at deskAlly Tax & Accounting logo

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Feeding America 2021 Annual Report cover and spread with illustrationsFeeding America 2021 Annual Report cover and spreads

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Feeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report Impact with infographics

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Feeding America 2021 Annual Report storyFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustrations on pageFeeding America 2021 Annual Report story illustrations

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Feeding America 2021 Annual Report infographicsFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report back cover
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Harry Miller Companies vehicle wrap
Inspection Services of Wisconsin's logo

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Inspection Services of Wisconsin's card and iconography set

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Worker looking at the Allsource App on phone

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Allsource logo and business cards

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Allsource Product bucket and product tips sheetAllsource truck wrap

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Allsource app designAllsource product brochureAllsource tradeshow booth
Spread of Feeding America Annual ReportTogether we can solve hunger.

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Girl reading Feeding America Annual Report impact page

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Person giving presentation on Tips for TeensAnimated Breakwater logo

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

A community togetherBreakwater business cards

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

We <3 YouBreakwater websiteBreakwater poster designs

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
House of Flowers Made in Oshkosh, Wisconsin floral paper

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

House of Flower business cards

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

House of Flower logo lockupsHouse of Flowers Campaign collateral

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local
FOCUS Stage event"My daughter would have turned four today"

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

ThedaCare logo
No distractions, stay focused

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

FOCUS staged event

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Oshkosh Corporation Safer At Six elevator signage

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Good Foods color changing logo gif

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Good Foods brand guide cover & pages

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Designer at computer using the Good Foods brand guide

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Craft Coating logo

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Craft Coating emblem gif

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Craft Coating folder with sales collateral

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Craft Coating social media graphics

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

LinerWorld website pages

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

LinerWorld iconography and website pagesLinerWorld digital advertisingLinerWorld iconographyLinerWorld liner manual collateralLinerWorld sub-brand iconographyPug in a donut floaty
Staying Alive Campaign logo

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Staying Alive campaign banner

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Staying Alive Campaign Collateral
Come drink with us

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Gabe's logoGabe's logo lockups

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Junior's Boot Wax tin packaging design

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Junior's Boot Wax logo animation
We're your connection to an impressive community - messaging

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

EAA BD campaign - Post Card mailerEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities
Pillars signage on road

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Pillars color palette

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Pillars logo lockups

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

Despite decades of success in the industry, LinerWorld was struggling to pinpoint what was holding the company back from reaching that next level of growth. They had a successful business model, great customer service, quality products, and happy customers. But an out-of-date brand identity and less than ideal website experience was holding them back.

Oshkosh Country Club historical images with Since 1899

Quill approached the overhaul of LinerWorld’s visual identity with their customer-based firmly at the forefront of each decision. The colors, fonts, and imagery were all updated to be more vibrant, playful, and contemporary and evoke the experience of poolside relaxation and fun. Additionally, Quill integrated simple, clean graphics demonstrating product functionality, facilitating customer decision-making, and ensuring a seamless shopping experience. Lastly, Quill completely streamlined LinerWorld’s website, enhancing navigability and optimizing every touchpoint to prioritize enjoyment and ease of use for customers.

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

In the first year after the rebrand, LinerWorld witnessed an astounding 54% increase in revenue, coupled with a 51% increase in average order value. Their new website drew a 40% rise in total visits, while pageviews soared by over 145%. Two years post-rebrand, LinerWorld celebrated another 96% increase in gross sales and a 121% increase in average order value. Though their product line remained completely unchanged, their fresh brand identity and new strategic vision helped them achieve unparalleled growth, a testament to the power of strategic branding and customer-focused approach.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages
Quotation Marks

We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.

BRITTANY THURMAN, CREATIVE DIRECTOR, LINERWORLD

Quotation Marks