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Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Category
Brand Identity
Client
Craft Coating
Release
January 2020
Together we can solve hunger. Food bank loading food into someone's car.

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

An annual report on a desk

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Woman reading annual report

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Category
Brand Identity
Client
Craft Coating
Release
January 2020
Together we can solve hunger. Food bank loading food into someone's car.

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

An annual report on a desk

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Woman reading annual report

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Category
Brand Identity
Client
Craft Coating
Release
January 2020
Craft Coating logo

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Bike graphic with an app

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Category
Brand Identity
Client
Craft Coating
Release
January 2020
Man on a computer wearing a face mask

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

"Safer at Six" campaign hand washing signs

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

A bottle of hand sanitizer with a person on a laptop blurry in the background

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Category
Brand Identity
Client
Craft Coating
Release
January 2020

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

Good Foods logo

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Image of a brand guide showcasing food

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Quill Team member working on her computer.

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Category
Brand Identity
Client
Craft Coating
Release
January 2020

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Quill did a terrific job for us at Craft Custom Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

- Aaron Johnson, President, Craft Custom Coating

Junior's Boot Wax tins

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Junior's Boot Wax website mock-up

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Category
Brand Identity
Client
Craft Coating
Release
January 2020
A little girls with a floatie in a pool holding orange slices on her eyesGIF of Liner World logo

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

Many pools with all different liners"You and your pool mean the world to us" Liner World slogan

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Liner World website mock-up

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Liner World mobile website mock-upLiner World mobile website mock-upLiner World branding manualA pug in an inner-tube with Liner World graphicsIcons for Liner World branding

Quill did a terrific job for us at Craft Custom Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

- Aaron Johnson, President, Craft Custom Coating