Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Client
Craft Coating
Release
January 2020
Category
Brand Identity
Brand Strategy
RECOGNITION
VISIT Website

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

AARON JOHNSON, PRESIDENT, CRAFT COATING

Quotation Marks