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Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Client
Craft Coating
Release
January 2020
Category

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Client
Craft Coating
Release
January 2020
Category

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Client
Craft Coating
Release
January 2020
Category
Historical Harry Miller pointing at the bottom of his shoes.100 Year emblem

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

Multi-Housing, Laundromats/Coin Laundries, On-Premises Laundry

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Current laundry solutions from a company with historic values. Coin-O-Matic 6 logo lockups.

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Coin-O-Matic van mockup
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Client
Craft Coating
Release
January 2020
Category
We're your connection to an impressive community.

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

EAA Campaign box mockupEAA brochure and phone cordEAA Booklet spread.

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

EAA PostcardEAA Campaign booklet infographics.
2 Booklets showing the categories of the campaign.3 Flyers showing the categories of the campaign booklet. Mobile Campaing with computer and phone mockup.

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Client
Craft Coating
Release
January 2020
Category
Man giving a Tips for Teens presentation.Gif of Breakwater logo.

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

A Community TogetherBreakwater community hotline business cards.

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

We love you logo.Breakwater website home page mockup.3 Image collage: Breakwater movie poster, a man wearing Breakwater shirt, and an informational pop-up banner.

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Police Officer holding hands with a few community kids. Breakwater Podcast logo with blue mug.Breakwater podcast phone mockups.Breakwater branded flyers.
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Client
Craft Coating
Release
January 2020
Category
House of Flowers bouquet of roses wrapped in HOF craft floral paper.

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

House of Flowers business cards.

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

House of Flower's logos.Collage of House of Flowers collateral: Delivery van, gift cards, email template.

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Collage: House of Flower's postcard, plant care cards, and flowers.House of Flowers catalog booklet mockup.House of Flower's postcard.Thanks for shopping local with greenery.

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Client
Craft Coating
Release
January 2020
Category
Person holding Feeding America Annual Report spread.Together we can solve hunger. Food bank loading food into someone's car.

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

Feeding America sketches of illustrations.An annual report on a desk

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Feeding America illustration of a grocery bag with food.Woman reading annual report

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Feeding America data illustration with people directing volunteers.
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Client
Craft Coating
Release
January 2020
CATEGORY
Craft Coating logo

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Craft Coating drop emblem gif.

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

Craft Coating folder mockup.

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Bike graphic with an appCraft Coating brown bar with toolbox illustration.

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Client
Craft Coating
Release
January 2020
Category
Safer at 6 Logo gif.Man on a computer wearing a face mask

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

Safer at 6 Elevator mockup with sign.

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

"Safer at Six" campaign hand washing signsSafer at 6 mask poster.Safer at 6 arrow 'Enter Here'

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

A bottle of hand sanitizer with a person on a laptop blurry in the backgroundSafer at 6 stairs signage

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Client
Craft Coating
Release
January 2020
Category

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

Good Foods logo

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Image of a brand guide showcasing food

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Quill Team member working on her computer.

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Client
Craft Coating
Release
January 2020
Category
Junior's Bootwax threadJunior's Bootwax label.
Clarence Gereau signature.

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Quill did a terrific job for us at Craft Custom Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

- Aaron Johnson, President, Craft Custom Coating

Junior's Boot Wax tins

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Junior's Bootwax tin rolling across the screen. Junior's Bootwax threadJunior's Boot Wax website mock-up

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Junior's Bootwax threadJunior's Bootwax logo as a gif.Junior's Bootwax thread

Craft Coating Identity

A new service offering for an industrial metal coating facility required the development of a new brand to better connect with the audience and stand apart from competition.
Client
Craft Coating
Release
January 2020
Category
A little girls with a floatie in a pool holding orange slices on her eyesGIF of Liner World logo

A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.

Many pools with all different liners"You and your pool mean the world to us" Liner World slogan

After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.

Liner World website mock-up

Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With an industrial approach to these services, they’re positioned to be taken seriously.

Liner World mobile website mock-upSocial Media Icons for LinerWorldLiner World mobile website mock-upLiner World branding manualA pug in an inner-tube with Liner World graphicsIcons for Liner World branding

Quill did a terrific job for us at Craft Custom Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

- Aaron Johnson, President, Craft Custom Coating