Quill feather

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020
Historical Harry Miller pointing at the bottom of his shoes.100 Year emblem

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Multi-Housing, Laundromats/Coin Laundries, On-Premises Laundry

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Current laundry solutions from a company with historic values. Coin-O-Matic 6 logo lockups.Harry Miller branded collateral collage

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Coin-O-Matic van mockupHarry Miller Companies collage of collateral (Hat, sweatshirt, flyer, social media)
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020
We're your connection to an impressive community.

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

EAA Campaign box mockupEAA brochure and phone cordEAA Booklet spread.

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

EAA PostcardEAA Campaign booklet infographics.
2 Booklets showing the categories of the campaign.3 Flyers showing the categories of the campaign booklet. Mobile Campaing with computer and phone mockup.

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020
Man giving a Tips for Teens presentation.Gif of Breakwater logo.

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

A Community TogetherBreakwater community hotline business cards.

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

We love you logo.Breakwater website home page mockup.3 Image collage: Breakwater movie poster, a man wearing Breakwater shirt, and an informational pop-up banner.

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Police Officer holding hands with a few community kids. Breakwater Podcast logo with blue mug.Breakwater podcast phone mockups.Breakwater branded flyers.
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020
House of Flowers bouquet of roses wrapped in HOF craft floral paper.

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

House of Flowers business cards.

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

House of Flower's logos.Collage of House of Flowers collateral: Delivery van, gift cards, email template.

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Collage: House of Flower's postcard, plant care cards, and flowers.House of Flowers catalog booklet mockup.House of Flower's postcard.Thanks for shopping local with greenery.

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020
Person holding Feeding America Annual Report spread.Together we can solve hunger. Food bank loading food into someone's car.

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Feeding America sketches of illustrations.An annual report on a desk

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Feeding America illustration of a grocery bag with food.Woman reading annual report

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Feeding America data illustration with people directing volunteers.
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020
Craft Coating logo

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Craft Coating drop emblem gif.

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Craft Coating folder mockup.

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Bike graphic with an appCraft Coating brown bar with toolbox illustration.

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020
Safer at 6 Logo gif.Man on a computer wearing a face mask

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Safer at 6 Elevator mockup with sign.

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

"Safer at Six" campaign hand washing signsSafer at 6 mask poster.Safer at 6 arrow 'Enter Here'

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

A bottle of hand sanitizer with a person on a laptop blurry in the backgroundSafer at 6 stairs signage

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Good Foods logo

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Image of a brand guide showcasing food

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Quill Team member working on her computer.

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020
Junior's Bootwax threadJunior's Bootwax label.
Clarence Gereau signature.

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

- Mandy Bottomlee, Director of Content Marketing, Good Foods

Junior's Boot Wax tins

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Junior's Bootwax tin rolling across the screen. Junior's Bootwax threadJunior's Boot Wax website mock-up

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Junior's Bootwax threadJunior's Bootwax logo as a gif.Junior's Bootwax thread

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020
A little girls with a floatie in a pool holding orange slices on her eyesGIF of Liner World logo

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Many pools with all different liners"You and your pool mean the world to us" Liner World slogan

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Liner World website mock-up

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Liner World mobile website mock-upSocial Media Icons for LinerWorldLiner World mobile website mock-upLiner World branding manualA pug in an inner-tube with Liner World graphicsIcons for Liner World branding

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

- Mandy Bottomlee, Director of Content Marketing, Good Foods