Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.
While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.
Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.