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Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020
Together we can solve hunger. Food bank loading food into someone's car.

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

An annual report on a desk

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Woman reading annual report

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020
Craft Coating logo

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Bike graphic with an app

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020
Man on a computer wearing a face mask

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

"Safer at Six" campaign hand washing signs

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

A bottle of hand sanitizer with a person on a laptop blurry in the background

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Good Foods logo

With a firm understanding of their customers, we chose to position the brand as an energetic and dependable resource for those wanting to improve their backyard pool experience. This led to the development of a new slogan. “You and your pool mean the world to us.” Pairing that position for messaging with an updated visual identity solution laid the foundation for all future branded assets.

Image of a brand guide showcasing food

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Quill Team member working on her computer.

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

- Mandy Bottomlee, Director of Content Marketing, Good Foods

Junior's Boot Wax tins

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Junior's Boot Wax website mock-up

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Category
Brand Support
Client
Good Foods
Release
April 2020
A little girls with a floatie in a pool holding orange slices on her eyesGIF of Liner World logo

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Many pools with all different liners"You and your pool mean the world to us" Liner World slogan

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Liner World website mock-up

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Liner World mobile website mock-upLiner World mobile website mock-upLiner World branding manualA pug in an inner-tube with Liner World graphicsIcons for Liner World branding

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

- Mandy Bottomlee, Director of Content Marketing, Good Foods