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Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

The Solution

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpage

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
Girl holding open sign at a small businessAchieve your financial goals

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Accounting team at deskAlly Tax & Accounting logo

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Quotation Marks

Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!

Dr. Stephanie Matulle, Owner, Ally Tax & Accounting

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
The Waters building overlooking the water
Historic image of The Waters building

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

AAA Liner Replacements logo and social media ads

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

AAA Collateral & FolderAAA Website designAAA truck decal

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Quotation Marks

We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.

Brittany Thurman, Assistant Director, AAA Liner Replacements

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
Oshkosh Aviation Business Park aerial view
OSH in blue box

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Become a part of Oshkosh's Aviation Story and business card design

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Oshkosh Aviation on Park logo and iconography

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Quotation Marks

The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.

TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
Staying Alive Campaign logo

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Staying Alive campaign banner

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Staying Alive Campaign Collateral
Quotation Marks

The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.

Liz jansen, foundation director, mercy health foundation

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
FOCUS Stage event"My daughter would have turned four today"

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

ThedaCare logo
No distractions, stay focused

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

FOCUS staged event

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Quotation Marks

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.

Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
Come drink with us

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Gabe's logoGabe's logo lockups

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
Inspection Services of Wisconsin's logo

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Inspection Services of Wisconsin's card and iconography set

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

Tom beatty, owner

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
Pillars signage on road

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Pillars color palette

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Pillars logo lockups

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
Worker looking at the Allsource App on phone

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Allsource logo and business cards

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Allsource Product bucket and product tips sheetAllsource truck wrap

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Allsource app designAllsource product brochureAllsource tradeshow booth

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Harry Miller Companies vehicle wrap
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
We're your connection to an impressive community - messaging

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

EAA PostcardEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
Person giving presentation on Tips for TeensAnimated Breakwater logo

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

A community togetherBreakwater business cards

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

We <3 YouBreakwater websiteBreakwater poster designs

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
House of Flowers Made in Oshkosh, Wisconsin floral paper

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

House of Flowers business cards.

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

House of Flower logo lockupsHouse of Flowers Campaign collateral

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
Spread of Feeding America Annual ReportTogether we can solve hunger.

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Girl reading Feeding America Annual Report impact page

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
CATEGORY
Brand Strategy
Brand Support
Craft Coating logo

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Craft Coating emblem gif

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Craft Coating folder with sales collateral

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Craft Coating social media graphics

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Oshkosh Corporation Safer At Six elevator signage

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Good Foods color changing logo gif

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Good Foods brand guide cover & pages

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Designer at computer using the Good Foods brand guide

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

- Mandy Bottomlee, Director of Content Marketing, Good Foods

Junior's Boot Wax tin packaging design

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

Junior's Boot Wax logo animation

Good Foods Brand Alignment

Maintaining consistency is key especially for consumer brands. With their newly refined brand guide, Good Foods is making strides to become a category leader.
Client
Good Foods
Release
April 2020
Category
Brand Strategy
Brand Support
Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

Good Foods started offering natural and organic products to the public before it was a trend. Over the last few decades, they grew into a category champion and in that process, developed various packaging solutions and branded assets along the way. Their marketing department had a firm grasp on their design principals but lacked a document to be easily shared with team members or external partners. With some big projects coming up, they wanted to ensure that everything was on the correct path moving forward. Our task was to provide visual brand consulting and document the findings within an all-inclusive brand style guide.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

LinerWorld website pages

Today, the Good Foods brand has a clear path forward and has launched an updated website, updated various packaging solutions, and reference the guide regularly so everything remains consistent. As they continue on their mission to ease the minds and lives of consumers everywhere with their delicious foods, they sure look good doing it.

LinerWorld iconography and website pagesLinerWorld iconographyLinerWorld digital advertisingLinerWorld liner manual collateralPug in a donut floatyIcons for Liner World branding
Quotation Marks

We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.

Brittany THurman, creative director, linerworld

Quotation Marks