The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.
Alex Tyink, President, Fork Farms
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!
Dr. Stephanie Matulle, Owner, Ally Tax & Accounting
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.
Brittany Thurman, Assistant Director, AAA Liner Replacements
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.
TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.
Liz jansen, foundation director, mercy health foundation
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.
Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.
Tom beatty, owner
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.
JOE MAUTHE, Executive Director
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base. The end product has taken our brand to a level that I frankly believe to be genius.
Matt MIller, PRESIDENT, HARRY MILLER COMPANIES
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.
Samantha Hilker, Community Health Strategist, Breakwater
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.
Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.
Aaron Johnson, President, Craft Coating
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.
Mandy Bottomlee, Director of Content Marketing, Good Foods
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
“The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.”
- Liz Janzen - Foundation Director
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
The Foundation at Mercy Medical Center in Oshkosh, WI has generated an incredible impact within their local community through numerous programs and initiatives. One of their fundraising campaigns, primarily focused on cardiovascular technology improvements, was scheduled to launch with the name Staying Alive - Cardiovascular Campaign. The only holdback? It didn’t have a proper visual identity or campaign materials. Our task was to create a solution that would keep the blood flowing.
Similar to any established brand, Ascension had strict visual guidelines which we referenced to ensure that the campaign would be in tune with the overarching brand. By combining a pulse indicator and an infinity loop, a symbolic logo was created to visually represent a neverending heartbeat. In pairing the program logo with clean typography and brand appropriate imagery, we developed key tools for their team to leverage for fundraising and they were ready to launch the campaign to the community.
The campaign was slated to roll out during a benefit event but due to Covid-19 concerns, the event was postponed. The materials were instead utilized for one on one presentations and played an essential role in raising over a half a million dollars to go towards cardiovascular center improvements. The Foundation is now planning on a virtual event to help them raise another quarter million to hit their campaign goal.
We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.
Brittany THurman, creative director, linerworld
