Quill feather

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design Award
VISIT Website
ANNI Hair Wax tube package staggered in perspective to the left of  Frizz? Never heard of it text and 4 certification logosANNI Hair Wax Logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Image of ANNI Hair Wax tube being pulled out of back pocket of jeansANNI Hair Wax tube and box packaging sitting together next to each other

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

ANNI Hair Wax Pink wave pattern with circular stamp that has a leaf icon in the middle. Plant-Based Product circling around the iconANNI Hair Wax PR box design with product in the center of the open boxANNI Hair Wax box and tube sitting on top of two different hair types (dark curly hair & blond straight hair) showing the product is good for all hair types.

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Six ANNI Hair Wax supporting square graphics showing the brand colors and elements as information graphics for the Amazon listingWoman holding a young girl and using the ANNI Hair Wax tube on her hair. Logo and "I'm safe for all hair types and all ages"
Priority logo with "Complete herd health is priority one." and image of cows in a circular containerPriority IAC business card design

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Priority IAC line icon style of all types of animals (cows, sheep, deer, pigs, pets, etc.)

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Priority IAC product sell sheet The Priority Way with iconsPriority IAC brand and product presentation deck with 8 graphicsPriority IAC two product packaging bags (Tracepac Gold and P-One)Priority IAC two product packaging bags (Chopper's Choice and Ocean Minerals)Priority IAC website design on laptop, tablet and phonePriority IAC's unique strains of Smartbacteria with iconsPriority IAC front & back product mailer

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Priority IAC digital ad set with 4 swiping images
Motion Works Media "Media that moves" with a orange wave gradient in the background with a grid collage of imagesMotion Works Media multiple business cards floating on dark background

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Motion Works Media wave patternMotion Works Media logo

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Motion Works Media - Asymmetrical floating grid of images and icons in blue boxesMotion Works Media - Three brand presentation slides Motion Works Media social media header and profile image. "We work to amplify your brand"

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Motion Works Media - Six social media cards that showcase different brand elements and photographyMotion Works Media email design in a line drawing of a phoneMotion Works Media icon style - thick ,geometric line weight Motion Works Media website page designs on a dark background with an orange wave mesh gradient
McNeilus® Volterra™ ZSL™ Campaign hero graphic of the truck with copy "Engineered for the future. Driven by purpose"McNeilus® Volterra™ ZSL™ Campaign website page

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

McNeilus® Volterra™ ZSL™ Campaign digital ads

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

McNeilus® Volterra™ ZSL™ Campaign brochure "The first of its kind. The best of its kind"McNeilus® Volterra™ ZSL™ Campaign billboard that says "Collect smarter, not harder."

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

McNeilus® Volterra™ ZSL™ Campaign social graphics
Oshkosh Area Community Foundation - Our mission is simple. To strengthen our communities. For good. For ever.Oshkosh Area Community Foundation home page of website

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Oshkosh Area Community Foundation sell sheets

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Two guys with their arms around each other smiling Oshkosh Area Community Foundation iconography setOshkosh Area Community Foundation create a legacy pop-upOshkosh Area Community Foundation Ways to Give website page

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Oshkosh Area Community Foundation brochure front and backOshkosh Area Community Foundation presentation slide graphicsOshkosh Area Community Foundation "Creating a lasting legacy."
Oshkosh Public Library spark your story with lion shouting with sparks

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Business cards that change colorsOshkosh Public Library logo with colorful confetti shapes around it on a cream backgroundOshkosh Public Library home page of website

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Oshkosh Public Library Building banners and flag pole banners in parking lot

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Oshkosh Public Library YouTube thumbnails for videosOshkosh Public Library web pagesOshkosh Public Library events at the library sheetsOshkosh Public Library Let's go to the library with color abstract shapes around it
Video Graphic Board
Advanced Contours Results that redefine confidenceAdvanced Contours iconography set

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Advanced Contours tri-fold brochure with services

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Advanced Contours post card mailerMale consulting with woman for servicesConfidence refined through Advanced Contours social media graphics

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Advanced Contours website home page
Hometree4Life "Where health meets harmony"Hometree4Life tri-fold brochure

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Hometree4Life digital ad set

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Hometree4Life folder and sell sheetHometree4Life presentation slides

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Hometree4Life water bottle -tangerine and tree ring designHometree4Life text in a circle with logo in middle. 

"Like-minded people reconnecting"Hometree4Life tradeshow display
City Center Oshkosh website page on a computer monitor

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

At the center of possibilities -  City Center OshkoshCity Center Oshkosh 3 website pages displayed togetherCity Center Oshkosh website components and snippets of pages

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

City Center Oshkosh building

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

City Center Oshkosh directory map illustration
Woman sitting on couch with graphic saying "Comfort to the Highest Degree" with the Martens Heating & Cooling logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Martens Heating & Cooling logoMartens Heating & Cooling Business CardsMartens Heating & Cooling mobile design of website

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Martens Heating & Cooling promotional email about lowering energy bills in an iPad mockup

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Martens Heating & Cooling service brochure Martens Heating & Cooling social media kitMartens Heating & Cooling billboard and flag signage
Quill Creative - Oshkosh Defense website home page header graphic of close shot of Oshkosh Defense tan vehicle with a close up of the logo on the vehicleQuill Creative - Oshkosh Defense logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Quill Creative - Oshkosh Defense website card componentsQuill Creative - Oshkosh Defense vehicle slider

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Quill Creative - Oshkosh Defense website mobile page scrolling animation
Quill Creative - Oshkosh Defense3 webpages (MCWS Vehicle, careers at Oshkosh Defense, and Tactical Vehicles)
Quill Creative - Oshkosh Defense testimonial on mobile size

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quill Creative - Oshkosh Defense Amp V with MCWSQuill Creative - Oshkosh Defense collage of mobile pages with vehicle images, copy and gray backgrounds
Fire Escape and Mud on Main logosYour local DIY art studio

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Fire Escape website pagesFire Escape loyalty punch card, front and back designFire Escape business card front and back on peach background

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Get your hands dirtyMud on Main website pagesFire Escape events on phone mockupMud o Main social media graphic

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Brand guidelines from Quill Creative for Fire Escape and Mud on Main
Quill Creative - Fletch's High Spirits Brand Identity logoQuill Creative - Fletch's High Spirits Brand Identity digital menu

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Quill Creative - Fletch's High Spirits Brand Identity social media posts

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Quill Creative - Fletch's High Spirits Brand Identity sandwich boardQuill Creative - Fletch's High Spirits Brand Identity menus

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quill Creative - Fletch's High Spirits Brand Identity bottles
Valley Pop Savor the Pop with a bag of popcorn in the centerValley Pop orange background with circular image of mother and young daughter hugging

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Valley Pop logo comparison of new and oldValley Pop letterhead designValley Pop social media header and profile pictureValley Pop popcorn clipped on green background with pop bursts near them

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Valley Pop branded sales presentationValley Pop tradeshow booth

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Valley Pop social media graphicsValley Pop product seals setMan and woman snuggled on couch eating popcorn
Quill Creative: Computer Corner Website home page design with illustrationsQuill Creative: Computer Corner tagline "We're in Your Corner" with custom illustration

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Quill Creative: Computer Corner gradient arch
Quill Creative: Computer Corner services web page design

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Quill Creative: Computer Corner illustration collage paired with imagesQuill Creative: Computer Corner illustration style for website design

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quill Creative: Computer Corner Web Pages
Quill Creative - Oshkosh Defense logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Quill Creative - Oshkosh Defense vehicle with text "Your Mission. Our Honor."Quill Creative - Oshkosh Defense executive stationery (Letterhead, folder and business cards)

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Quill Creative - Oshkosh Defense home page of the Defense websiteQuill Creative - Oshkosh Defense diagonal image collage of Defense vehiclesQuill Creative - Oshkosh Defense printed ad campaignQuill Creative - Oshkosh Defense AUSA tradeshow booth

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quill Creative - Oshkosh Defense 3 ad setsQuill Creative - Oshkosh Defense social media ad with vehicle Quill Creative - Oshkosh Defense social media ad with 3 images with diagonal layoutQuill Creative - Oshkosh Defense Website page snippetQuill Creative - Oshkosh Defense powerpoint presentation slides with various layouts, colors and images
Quill Creative - 111. N Main visual brand identity highlight. "Better views for business"Quill Creative - 111. N Main visual brand identity building schematic

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Quill Creative - 111. N Main visual brand identity overview brochure

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Quill Creative - 111. N Main visual brand identity floor mapQuill Creative - 111. N Main visual brand identity websiteQuill Creative - 111. N Main visual brand identity icon setQuill Creative - 111. N Main visual brand identity building exterior advertisementQuill Creative - 111. N Main visual brand identity social posts

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quill Creative - 111. N Main visual brand identity email graphicQuill Creative - 111. N Main visual brand identity rack card
Quill Creative - Senior Stride Helping seniors find their stride.

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Quill Creative - Senior Stride Home Care illustration styleSenior Stride website home page scroll

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Quill Creative - Senior Stride Website pagesQuill Creative - Senior Stride Sales Kit with folder, business card and tri-fold brochureQuill Creative - Senior Stride Icon setQuill Creative - Senior Stride Trade show exhibitQuill Creative - Senior Stride Social media graphics + adsQuill Creative - Senior Stride referral card and checklist templates

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quill Creative - Senior Stride Brochures with long format contentQuill Creative - Senior Stride Illustration style

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Quill Creative - Great Northern Company Rebrand Sustainability focused brand elementsQuill Creative - Great Northern Company Rebrand social media carousel

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Quill Creative - Great Northern Company Rebrand website page desktop and mobileQuill Creative - Great Northern Company Rebrand tradeshow boothQuill Creative - Great Northern Company Rebrand sustainabilityQuill Creative - Great Northern Company Rebrand sales sheetQuill Creative - Great Northern Company Rebrand sales sheet

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quill Creative - Great Northern Company Rebrand website pageQuill Creative - Great Northern Company Rebrand social media ad
Quill Creative - Great Northern Brand Support Report to the Community Cover and Interior SpreadQuill Creative - Great Northern Brand Support Report to the Community sustainablityQuill Creative - Great Northern Brand Support Report to the Community "Making a Difference"

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Quill Creative - Great Northern Brand Support Report to the Community spreadQuill Creative - Great Northern Brand Support Report to the Community illustration of sustainable and recyclable packaging.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Quill Creative - Great Northern Brand Support Report to the Community infographic

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quill Creative - Great Northern Brand Support Report to the Community spreads
Quill Creative Brand Support - J.J Keller 70 year anniversary table bookletQuill Creative Brand Support - J.J Keller 70 year anniversary booklet cover

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet historical timeline

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pageQuill Creative Brand Support - J.J Keller 70 year anniversary booklet pagesQuill Creative Brand Support - J.J Keller 70 year anniversary booklet historical pages

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pages
Quill Creative - Feeding America 2023 Annual Report covers with the theme "Together we can"

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Quill Creative - Feeding America 2023 Annual Report brand guidelines Quill Creative - Feeding America 2023 Annual Report Hmong Elder's hydroponic farming spreadQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report veggie patternQuill Creative - Feeding America 2023 Annual Report service map

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Quill Creative - Feeding America 2023 Annual Report spreadsQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report program offering spreadsQuill Creative - Feeding America 2023 Annual Report financial page

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quill Creative - AIA Corporation photography style

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Quill Creative - AIA Corporation  "You deserve a partner who listens."Quill Creative - AIA Corporation iconography moving graphic style

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Quill Creative - AIA Corporation Business Card DesignQuill Creative - AIA Corporation sell sheetsQuill Creative - AIA Corporation social media graphic "Making work simpler"Quill Creative - AIA Corporation scrolling website page on phone.Quill Creative - AIA Corporation branded brochuresQuill Creative - AIA Corporation custom iconography style

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quill Creative - AIA Corporation water bottle designQuill Creative - AIA Corporation community website page
E-Power Brand Identity "Digital marketing confidence from our team to yours."E-Power Brand Identity happy client photograph

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

E-Power Brand Identity "Results from experts you can trust."

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

E-Power Brand Identity business cardsE-Power Brand Identity digital ad setE-Power Brand Identity infographic styleE-Power Brand Identity team members photograph

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

E-Power Brand Identity sales kit folder with case studiesE-Power Brand Identity slide deck presentation E-Power Brand Identity trade show booth graphicsE-Power Brand Identity illustration styleE-Power Brand Identity email campaign
Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Graze Theme Design

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event InvitationsQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event Invite

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Guest Speaker

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event ImageQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala
Somaya Life - It's time to get smart about your gut health

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Somaya Life logoSomaya Life social media ads and packaging box

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Somaya Life iconsAn anthrobiotic that is beyond good.

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page
Maya Pet logo and pattern

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Ancient wisdom for healthy pets. Maya Pet icons

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit
Castle Pierce brand packaging done rightCastle Pierce logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Fanny pack design

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Momentum brand elements - Icons

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Devil's Cask - Innovation without disruptionDevil's Cask logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Devil's Cask barrel applicationDevil's Cask product innovation page

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Sturgeon Spirits logoAn Experience Like No Other with image of a still

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Fork Farms Education System - Lesson SheetsFork Farms Education System - Badge Program System

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Fork Farms Education System - Lesson Illustration StyleFork Farms Education System - Lesson Educator SheetsFork Farms Education System - Student Work SheetsFork Farms Education System - Educational lesson slide deck

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Fork Farms Education System - Lesson SlideFork Farms Education System - Overview SheetFork Farms Education System - Illustration styleFork Farms Education System - Lesson Work Sheets

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Fork Farms Education System - Badge Program headerFork Farms Education System - Badge Program badgesFork Farms Education System - Badge Program Booklet coverFork Farms Education System - Badge Program Assembly SheetFork Farms Education System - Badge Program Sheets
Fork Farms starter kit whole package in folder

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Fork Farms starter kit folder Fork Farms starter kit introduction to company Fork Farms starter kit. Assembly guide coversFork Farms starter kit, assembly list with illustrationsFork Farms starter kit sheetsFork Farms starter kit illustration of hydroponic lettuce Fork Farms hydroponic lettuce seedFork Farms starter kit, grow guide cover

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Fork Farms starter kit. Grow Guide infographicsFork Farms starter kit. Assembly IllustrationFork Farms harvesting lettuce from Flex Farm
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page
Grains on wood background next to cover of Valley Annual Report

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

From Goods to Great

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

The Solution

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

AAA Liner Replacements logo and social media ads

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

AAA Collateral & FolderAAA Website designAAA truck decal

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Oshkosh Aviation Business Park aerial view
OSH in blue box

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Become a part of Oshkosh's Aviation Story and business card design

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Oshkosh Aviation on Park logo and iconography

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Girl holding open sign at a small businessAchieve your financial goals

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Accounting team at deskAlly Tax & Accounting logo

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Feeding America 2021 Annual Report cover and spread with illustrationsFeeding America 2021 Annual Report cover and spreads

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Feeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report Impact with infographics

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Feeding America 2021 Annual Report storyFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustrations on pageFeeding America 2021 Annual Report story illustrations

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Feeding America 2021 Annual Report infographicsFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report back cover
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Harry Miller Companies vehicle wrap
Inspection Services of Wisconsin's logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Inspection Services of Wisconsin's card and iconography set

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Worker looking at the Allsource App on phone

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Allsource logo and business cards

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Allsource Product bucket and product tips sheetAllsource truck wrap

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Allsource app designAllsource product brochureAllsource tradeshow booth
Spread of Feeding America Annual ReportTogether we can solve hunger.

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Girl reading Feeding America Annual Report impact page

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Person giving presentation on Tips for TeensAnimated Breakwater logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

A community togetherBreakwater business cards

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

We <3 YouBreakwater websiteBreakwater poster designs

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
House of Flowers Made in Oshkosh, Wisconsin floral paper

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

House of Flower business cards

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

House of Flower logo lockupsHouse of Flowers Campaign collateral

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local
FOCUS Stage event"My daughter would have turned four today"

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

ThedaCare logo
No distractions, stay focused

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

FOCUS staged event

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Oshkosh Corporation Safer At Six elevator signage

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Good Foods color changing logo gif

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Good Foods brand guide cover & pages

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Designer at computer using the Good Foods brand guide

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Craft Coating logo

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Craft Coating emblem gif

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Craft Coating folder with sales collateral

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Craft Coating social media graphics

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

LinerWorld website pages

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

LinerWorld iconography and website pagesLinerWorld digital advertisingLinerWorld iconographyLinerWorld liner manual collateralLinerWorld sub-brand iconographyPug in a donut floaty
Staying Alive Campaign logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Staying Alive campaign banner

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Staying Alive Campaign Collateral
Come drink with us

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Gabe's logoGabe's logo lockups

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Junior's Boot Wax tin packaging design

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Junior's Boot Wax logo animation
We're your connection to an impressive community - messaging

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

EAA BD campaign - Post Card mailerEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities
Pillars signage on road

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Pillars color palette

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Pillars logo lockups

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Oshkosh Country Club historical images with Since 1899

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages
Quotation Marks

Quotation Marks