A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.
Alex Tyink, President, Fork Farms
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!
Dr. Stephanie Matulle, Owner, Ally Tax & Accounting
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.
Brittany Thurman, Assistant Director, AAA Liner Replacements
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.
TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.
Liz jansen, foundation director, mercy health foundation
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.
Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.
Tom beatty, owner
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.
JOE MAUTHE, Executive Director
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base. The end product has taken our brand to a level that I frankly believe to be genius.
Matt MIller, PRESIDENT, HARRY MILLER COMPANIES
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.
Samantha Hilker, Community Health Strategist, Breakwater
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.
Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.
Aaron Johnson, President, Craft Coating
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.
Mandy Bottomlee, Director of Content Marketing, Good Foods
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.
While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.
The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.
We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.
Brittany THurman, creative director, linerworld
