Quill feather

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Quill Creative - AIA Corporation photography style

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Quill Creative - AIA Corporation  "You deserve a partner who listens."Quill Creative - AIA Corporation iconography moving graphic style

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Quill Creative - AIA Corporation Business Card DesignQuill Creative - AIA Corporation sell sheetsQuill Creative - AIA Corporation social media graphic "Making work simpler"Quill Creative - AIA Corporation scrolling website page on phone.Quill Creative - AIA Corporation branded brochuresQuill Creative - AIA Corporation custom iconography style

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quill Creative - AIA Corporation water bottle designQuill Creative - AIA Corporation community website page
Quotation Marks

In today’s environment where change is the only constant, the ability to evolve while retaining one's core identity is crucial. Quill Creative has demonstrated this skill brilliantly with AIA's brand refresh. It's a testament to their strategic thinking, creative execution, and deep understanding of brand dynamics in a competitive landscape.

Stacy Price, VP Marketing, AIA Corporation

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
E-Power Brand Identity "Digital marketing confidence from our team to yours."E-Power Brand Identity happy client photograph

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

E-Power Brand Identity "Results from experts you can trust."

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

E-Power Brand Identity business cardsE-Power Brand Identity digital ad setE-Power Brand Identity infographic styleE-Power Brand Identity team members photograph

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

E-Power Brand Identity sales kit folder with case studiesE-Power Brand Identity slide deck presentation E-Power Brand Identity trade show booth graphicsE-Power Brand Identity illustration styleE-Power Brand Identity email campaign
Quotation Marks

If you are seeking a partner to embark on a journey of brand transformation, I wholeheartedly recommend Quill. Their ability to combine strategic brilliance with creative excellence is a rare find in the industry!

Ellie Gunville, Co-Owner, E-Power Digital Marketing

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Fork Farms Education System - Lesson SheetsFork Farms Education System - Badge Program System

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Fork Farms Education System - Lesson Illustration StyleFork Farms Education System - Lesson Educator SheetsFork Farms Education System - Student Work SheetsFork Farms Education System - Educational lesson slide deck

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Fork Farms Education System - Lesson SlideFork Farms Education System - Overview SheetFork Farms Education System - Illustration styleFork Farms Education System - Lesson Work Sheets

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Fork Farms Education System - Badge Program headerFork Farms Education System - Badge Program badgesFork Farms Education System - Badge Program Booklet coverFork Farms Education System - Badge Program Assembly SheetFork Farms Education System - Badge Program Sheets
Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Fork Farms starter kit whole package in folder

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Fork Farms starter kit folder Fork Farms starter kit introduction to company Fork Farms starter kit. Assembly guide coversFork Farms starter kit, assembly list with illustrationsFork Farms starter kit sheetsFork Farms starter kit illustration of hydroponic lettuce Fork Farms hydroponic lettuce seedFork Farms starter kit, grow guide cover

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Fork Farms starter kit. Grow Guide infographicsFork Farms starter kit. Assembly IllustrationFork Farms harvesting lettuce from Flex Farm
Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Feeding America 2021 Annual Report cover and spread with illustrationsFeeding America 2021 Annual Report cover and spreads

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Feeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report Impact with infographics

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Feeding America 2021 Annual Report storyFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustrations on pageFeeding America 2021 Annual Report story illustrations

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Feeding America 2021 Annual Report infographicsFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report back cover
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Castle Pierce brand packaging done rightCastle Pierce logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic
Quotation Marks

Updating the brand of the oldest business in Wisconsin still owned by a legacy family member, was not to be taken lightly. What we liked best about working with Quill was their respect for the past, while still forging a current brand strategy, supported with great creativity, to help us grow for another 100 years. It’s a very open and transparent relationship with great communication along the way.

Mark Elliott, Brand Packaging Sales & Marketing, Castle pierce

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
Maya Pet logo and pattern

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Ancient wisdom for healthy pets. Maya Pet icons

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit
Quotation Marks

What’s impressive is how Quill understood a complex technical product and simplified the message for general public understanding. This was done with a high level of respect, professionalism, and little use of our company time. Then the Maya Pet package designs won American Package Design Awards from GDUSA Magazine.

Richard Breunig, Founder & President, Priority IAC

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
Somaya Life - It's time to get smart about your gut health

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Somaya Life logoSomaya Life social media ads and packaging box

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Somaya Life iconsAn anthrobiotic that is beyond good.

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page
Quotation Marks

What’s impressive is how Quill understood a complex technical product and simplified the message for general public understanding. This was done with a high level of respect, professionalism, and little use of our company time. Then the Somaya Life package designs won American Package Design Awards from GDUSA Magazine.

Richard Breunig, Founder & President, Priority IAC

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Oshkosh Country Club historical images with Since 1899

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Quotation Marks

Working with Quill has been a priceless asset to our company! They are extremely talented and their work is impeccable. Their team helped bring our company alive in award winning ways! Their communication and timeliness makes working with them seamless and extremely easy. They really do all they can to meet every one of our needs. We are so appreciative of their hard work!

Dr. Stephanie Matulle, AyD, CAS, AHC, RYT - Owner, Clinical Ayurvedic Doctor, Arise balanced wellness

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Devil's Cask - Innovation without disruptionDevil's Cask logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Devil's Cask barrel applicationDevil's Cask product innovation page

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Quotation Marks

Quill helped us define the intangible of our organization. They were there at every step to help us, they dived deep into our history and found a brand that felt like us. Can't say enough about them or their process.

Justin Kasper, President, MacDowell Male Chorus

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Fanny pack design

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Momentum brand elements - Icons

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Quotation Marks

Working with Quill taught me that branding is absolutely crucial for any product in any category. And they've been an absolute pleasure to work with from start to finish of my product rebrand. The team is very professional, extremely talented in creativity, design and messaging, and exceptional with communication. They know what they are doing, and their work shows.

Toni Maretti, Owner, Momentum Carnivore Nutrition

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Sturgeon Spirits logoAn Experience Like No Other with image of a still

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Quotation Marks

The team at Quill has done an amazing job taking our vision and turning it into a consistent and distinctive brand. The identity captures the essence of Sturgeon Spirits and brings it to life for all to enjoy.

Karl Loewenstein, Owner, Sturgeon Spirits Craft Distillery

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
Grains on wood background next to cover of Valley Annual Report

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

From Goods to Great
Quotation Marks

Valley is fortunate to work with Quill Creative. Whether big or small, repeat or new, the Quill team always ensures each project reflects our brand and achieves the desired objective. This year, Quill helped us evolve our 2022 Annual Report to be a fresh, succinct and informative reflection of our previous year’s business. It is great to work with a creative partner who is not only a diligent steward of our brand, but also a visionary leader in the branding industry.

Sue bowden, vice president of product management and Marketing
valley cooperative association

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

The Solution

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
Girl holding open sign at a small businessAchieve your financial goals

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Accounting team at deskAlly Tax & Accounting logo

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Quotation Marks

Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!

Dr. Stephanie Matulle, Owner, Ally Tax & Accounting

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

AAA Liner Replacements logo and social media ads

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

AAA Collateral & FolderAAA Website designAAA truck decal

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quotation Marks

We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.

Brittany Thurman, Assistant Director, AAA Liner Replacements

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Oshkosh Aviation Business Park aerial view
OSH in blue box

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Become a part of Oshkosh's Aviation Story and business card design

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Oshkosh Aviation on Park logo and iconography

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Quotation Marks

The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.

TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
Staying Alive Campaign logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Staying Alive campaign banner

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Staying Alive Campaign Collateral
Quotation Marks

The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.

Liz jansen, foundation director, mercy health foundation

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
FOCUS Stage event"My daughter would have turned four today"

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

ThedaCare logo
No distractions, stay focused

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

FOCUS staged event

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Quotation Marks

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.

Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
Come drink with us

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Gabe's logoGabe's logo lockups

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Inspection Services of Wisconsin's logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Inspection Services of Wisconsin's card and iconography set

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

Tom beatty, owner

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Pillars signage on road

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Pillars color palette

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Pillars logo lockups

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Worker looking at the Allsource App on phone

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Allsource logo and business cards

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Allsource Product bucket and product tips sheetAllsource truck wrap

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Allsource app designAllsource product brochureAllsource tradeshow booth

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Harry Miller Companies vehicle wrap
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
We're your connection to an impressive community - messaging

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

EAA BD campaign - Post Card mailerEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Person giving presentation on Tips for TeensAnimated Breakwater logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

A community togetherBreakwater business cards

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

We <3 YouBreakwater websiteBreakwater poster designs

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
House of Flowers Made in Oshkosh, Wisconsin floral paper

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

House of Flower business cards

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

House of Flower logo lockupsHouse of Flowers Campaign collateral

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design
Spread of Feeding America Annual ReportTogether we can solve hunger.

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Girl reading Feeding America Annual Report impact page

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
CATEGORY
Brand Identity
Craft Coating logo

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Craft Coating emblem gif

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Craft Coating folder with sales collateral

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Craft Coating social media graphics

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Oshkosh Corporation Safer At Six elevator signage

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
RECOGNITION
GDUSA Graphic Design

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Good Foods color changing logo gif

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Good Foods brand guide cover & pages

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Designer at computer using the Good Foods brand guide

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Junior's Boot Wax tin packaging design

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Junior's Boot Wax logo animation

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

LinerWorld website pages

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

LinerWorld iconography and website pagesLinerWorld digital advertisingLinerWorld iconographyLinerWorld liner manual collateralLinerWorld sub-brand iconographyPug in a donut floaty
Quotation Marks

We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.

Brittany THurman, creative director, linerworld

Quotation Marks