Quill feather

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quotation Marks

The team at Quill has done an amazing job taking our vision and turning it into a consistent and distinctive brand. The identity captures the essence of Sturgeon Spirits and brings it to life for all to enjoy.

Karl Loewenstein, Owner, Sturgeon Spirits Craft Distillery

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

The Solution

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpage

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Girl holding open sign at a small businessAchieve your financial goals

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Accounting team at deskAlly Tax & Accounting logo

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Quotation Marks

Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!

Dr. Stephanie Matulle, Owner, Ally Tax & Accounting

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
The Waters building overlooking the water
Historic image of The Waters building

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

AAA Liner Replacements logo and social media ads

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

AAA Collateral & FolderAAA Website designAAA truck decal

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quotation Marks

We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.

Brittany Thurman, Assistant Director, AAA Liner Replacements

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Oshkosh Aviation Business Park aerial view
OSH in blue box

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Become a part of Oshkosh's Aviation Story and business card design

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Oshkosh Aviation on Park logo and iconography

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Quotation Marks

The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.

TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Staying Alive Campaign logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Staying Alive campaign banner

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Staying Alive Campaign Collateral
Quotation Marks

The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.

Liz jansen, foundation director, mercy health foundation

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
FOCUS Stage event"My daughter would have turned four today"

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

ThedaCare logo
No distractions, stay focused

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

FOCUS staged event

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Quotation Marks

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.

Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Come drink with us

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Gabe's logoGabe's logo lockups

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Inspection Services of Wisconsin's logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Inspection Services of Wisconsin's card and iconography set

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

Tom beatty, owner

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Pillars signage on road

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Pillars color palette

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Pillars logo lockups

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Worker looking at the Allsource App on phone

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Allsource logo and business cards

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Allsource Product bucket and product tips sheetAllsource truck wrap

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Allsource app designAllsource product brochureAllsource tradeshow booth

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Harry Miller Companies vehicle wrap
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
We're your connection to an impressive community - messaging

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

EAA PostcardEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Person giving presentation on Tips for TeensAnimated Breakwater logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

A community togetherBreakwater business cards

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

We <3 YouBreakwater websiteBreakwater poster designs

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
House of Flowers Made in Oshkosh, Wisconsin floral paper

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

House of Flowers business cards.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

House of Flower logo lockupsHouse of Flowers Campaign collateral

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Spread of Feeding America Annual ReportTogether we can solve hunger.

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Girl reading Feeding America Annual Report impact page

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
CATEGORY
Brand Identity
Craft Coating logo

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Craft Coating emblem gif

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Craft Coating folder with sales collateral

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Craft Coating social media graphics

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Oshkosh Corporation Safer At Six elevator signage

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

Good Foods color changing logo gif

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Good Foods brand guide cover & pages

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Designer at computer using the Good Foods brand guide

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Junior's Boot Wax tin packaging design

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

Junior's Boot Wax logo animation

Gabe's Wisconsin Kitchen & Tavern Identity

As one of the newest taverns to open on Oshkosh’s west side, Gabe’s Wisconsin Kitchen & Tavern quickly became a go-to for food like mom made and drinks like dad used to mix. A modern-feeling visual identity helps round out the brand experience and provides foundation for marketing and promotions.
Client
Gabe's Wisconsin Kitchen & Tavern
Release
July 2019
Category
Brand Identity
Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

A Wisconsin native by the name Steve Gabelbauer spent the majority of his career as a bar and restaurant manager. When an opportunity arose for him to open an establishment of his very own, he gathered together some family recipes and got to work. He knew that in order to differentiate his business from others in the area, he needed to focus on his brand. He led the charge by naming it Gabe’s, a Wisconsin Kitchen & Tavern. Our task was to create a brand that felt like home.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

While taking Steve’s vision into consideration and pairing it with found inspiration, we aimed to position the brand as an authentic Wisconsin experience. Just like the personality of the typical Wisconsinite, the identity for Gabe’s needed to be straightforward and bold while giving a tip-of-the-hat to the state’s heritage.

LinerWorld website pages

The kitchen & tavern opened to the public and immediately was welcomed into the community with open arms. Today, Gabe’s Wisconsin Kitchen & Tavern has become a staple for those looking for a hearty meal and welcoming midwestern experience.

LinerWorld iconography and website pagesLinerWorld iconographyLinerWorld digital advertisingLinerWorld liner manual collateralPug in a donut floatyIcons for Liner World branding
Quotation Marks

We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.

Brittany THurman, creative director, linerworld

Quotation Marks