As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.
Alex Tyink, President, Fork Farms
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!
Dr. Stephanie Matulle, Owner, Ally Tax & Accounting
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.
Brittany Thurman, Assistant Director, AAA Liner Replacements
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.
TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.
Liz jansen, foundation director, mercy health foundation
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.
Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.
Tom beatty, owner
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.
JOE MAUTHE, Executive Director
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base. The end product has taken our brand to a level that I frankly believe to be genius.
Matt MIller, PRESIDENT, HARRY MILLER COMPANIES
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.
Samantha Hilker, Community Health Strategist, Breakwater
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.
Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.
Aaron Johnson, President, Craft Coating
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.
Mandy Bottomlee, Director of Content Marketing, Good Foods
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.
Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.
A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.
Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.
We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.
Brittany THurman, creative director, linerworld
