Quill feather

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

The Solution

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpage

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
Girl holding open sign at a small businessAchieve your financial goals

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Accounting team at deskAlly Tax & Accounting logo

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Quotation Marks

Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!

Dr. Stephanie Matulle, Owner, Ally Tax & Accounting

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
The Waters building overlooking the water
Historic image of The Waters building

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

AAA Liner Replacements logo and social media ads

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

AAA Collateral & FolderAAA Website designAAA truck decal

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Quotation Marks

We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.

Brittany Thurman, Assistant Director, AAA Liner Replacements

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
Oshkosh Aviation Business Park aerial view
OSH in blue box

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Become a part of Oshkosh's Aviation Story and business card design

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Oshkosh Aviation on Park logo and iconography

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Quotation Marks

The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.

TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
Staying Alive Campaign logo

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Staying Alive campaign banner

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Staying Alive Campaign Collateral
Quotation Marks

The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.

Liz jansen, foundation director, mercy health foundation

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
FOCUS Stage event"My daughter would have turned four today"

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

ThedaCare logo
No distractions, stay focused

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

FOCUS staged event

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Quotation Marks

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.

Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
Come drink with us

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Gabe's logoGabe's logo lockups

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
Inspection Services of Wisconsin's logo

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Inspection Services of Wisconsin's card and iconography set

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

Tom beatty, owner

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
Pillars signage on road

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Pillars color palette

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Pillars logo lockups

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
Worker looking at the Allsource App on phone

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Allsource logo and business cards

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Allsource Product bucket and product tips sheetAllsource truck wrap

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Allsource app designAllsource product brochureAllsource tradeshow booth

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Harry Miller Companies vehicle wrap
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
We're your connection to an impressive community - messaging

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

EAA PostcardEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
Person giving presentation on Tips for TeensAnimated Breakwater logo

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

A community togetherBreakwater business cards

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

We <3 YouBreakwater websiteBreakwater poster designs

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
House of Flowers Made in Oshkosh, Wisconsin floral paper

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

House of Flowers business cards.

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

House of Flower logo lockupsHouse of Flowers Campaign collateral

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
Spread of Feeding America Annual ReportTogether we can solve hunger.

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Girl reading Feeding America Annual Report impact page

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
CATEGORY
Brand Identity
Brand Support
Craft Coating logo

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Craft Coating emblem gif

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Craft Coating folder with sales collateral

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Craft Coating social media graphics

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Oshkosh Corporation Safer At Six elevator signage

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Good Foods color changing logo gif

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Good Foods brand guide cover & pages

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Designer at computer using the Good Foods brand guide

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Junior's Boot Wax tin packaging design

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Junior's Boot Wax logo animation

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Client
Blended Waxes
Release
May 2019
Category
Brand Identity
Brand Support
Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

LinerWorld website pages

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

LinerWorld iconography and website pagesLinerWorld iconographyLinerWorld digital advertisingLinerWorld liner manual collateralPug in a donut floatyIcons for Liner World branding
Quotation Marks

We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.

Brittany THurman, creative director, linerworld

Quotation Marks