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Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Category
Packaging
Client
Blended Waxes
Release
May 2019
Historical Harry Miller pointing at the bottom of his shoes.100 Year emblem

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Multi-Housing, Laundromats/Coin Laundries, On-Premises Laundry

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Current laundry solutions from a company with historic values. Coin-O-Matic 6 logo lockups.Harry Miller branded collateral collage

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Coin-O-Matic van mockupHarry Miller Companies collage of collateral (Hat, sweatshirt, flyer, social media)
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Category
Packaging
Client
Blended Waxes
Release
May 2019
We're your connection to an impressive community.

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

EAA Campaign box mockupEAA brochure and phone cordEAA Booklet spread.

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

EAA PostcardEAA Campaign booklet infographics.
2 Booklets showing the categories of the campaign.3 Flyers showing the categories of the campaign booklet. Mobile Campaing with computer and phone mockup.

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Category
Packaging
Client
Blended Waxes
Release
May 2019
Man giving a Tips for Teens presentation.Gif of Breakwater logo.

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

A Community TogetherBreakwater community hotline business cards.

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

We love you logo.Breakwater website home page mockup.3 Image collage: Breakwater movie poster, a man wearing Breakwater shirt, and an informational pop-up banner.

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Police Officer holding hands with a few community kids. Breakwater Podcast logo with blue mug.Breakwater podcast phone mockups.Breakwater branded flyers.
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Category
Packaging
Client
Blended Waxes
Release
May 2019
House of Flowers bouquet of roses wrapped in HOF craft floral paper.

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

House of Flowers business cards.

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

House of Flower's logos.Collage of House of Flowers collateral: Delivery van, gift cards, email template.

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Collage: House of Flower's postcard, plant care cards, and flowers.House of Flowers catalog booklet mockup.House of Flower's postcard.Thanks for shopping local with greenery.

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Category
Packaging
Client
Blended Waxes
Release
May 2019
Person holding Feeding America Annual Report spread.Together we can solve hunger. Food bank loading food into someone's car.

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Feeding America sketches of illustrations.An annual report on a desk

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Feeding America illustration of a grocery bag with food.Woman reading annual report

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Feeding America data illustration with people directing volunteers.
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Category
Packaging
Client
Blended Waxes
Release
May 2019
Craft Coating logo

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Craft Coating drop emblem gif.

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Craft Coating folder mockup.

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Bike graphic with an appCraft Coating brown bar with toolbox illustration.

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Category
Packaging
Client
Blended Waxes
Release
May 2019
Safer at 6 Logo gif.Man on a computer wearing a face mask

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Safer at 6 Elevator mockup with sign.

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

"Safer at Six" campaign hand washing signsSafer at 6 mask poster.Safer at 6 arrow 'Enter Here'

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

A bottle of hand sanitizer with a person on a laptop blurry in the backgroundSafer at 6 stairs signage

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Category
Packaging
Client
Blended Waxes
Release
May 2019

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Good Foods logo

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Image of a brand guide showcasing food

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Quill Team member working on her computer.

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Category
Packaging
Client
Blended Waxes
Release
May 2019
Junior's Bootwax threadJunior's Bootwax label.
Clarence Gereau signature.

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Junior's Boot Wax tins

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Junior's Bootwax tin rolling across the screen. Junior's Bootwax threadJunior's Boot Wax website mock-up

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Junior's Bootwax threadJunior's Bootwax logo as a gif.Junior's Bootwax thread

Junior's Boot Wax Packaging

An industrial wax manufacturing company was gearing up to bring a consumer product to market. The only thing missing was a brand and packaging solution to connect the company story to their audience. Quill came in to bridge the gap.
Category
Packaging
Client
Blended Waxes
Release
May 2019
A little girls with a floatie in a pool holding orange slices on her eyesGIF of Liner World logo

As a family owned company, Blended Waxes has been producing various styles of wax on an industrial scale since being founded in 1976 by Clarence "Junior" Gereau. A little known thing about Junior was that he also created a special formula of wax that he personally used to waterproof his leather boots. This recipe was recently found and the family decided that it would be a great tribute to their late grandfather to create a brand and share that product with the world. Our task was to create a brand for Junior's Boot Wax that would feel authentic and rugged, just like grandpa's true style.

Many pools with all different liners"You and your pool mean the world to us" Liner World slogan

Step one was to evaluate the competitive landscape on Amazon which was the e-commerce platform Blended Waxes was intending to utilize. This would ensure that we would develop a solution to truly differentiate them from the other options out there.

A strategic path for the packaging identity was chosen and our team of creative directors and designers developed a logo design, packaging system, and brand voice that had enough foundational strength to set the stage for additional branded assets as the product went to market.

Liner World website mock-up

Junior's Boot Wax has been selling consistently on Amazon and has led Blended Waxes to expand to selling on the Etsy platform as well. Currently, the product is only sold online but there are plans to add retail to the distribution channels since there has been very positive feedback. Due to the solid foundation that was created for the visual identity, it will be a much smoother process to develop merchandising items or other collateral pieces as needed in the future.

Liner World mobile website mock-upSocial Media Icons for LinerWorldLiner World mobile website mock-upLiner World branding manualA pug in an inner-tube with Liner World graphicsIcons for Liner World branding