During the week of EAA's AirVenture, the skies are filled with aviation enthusiasts from all over the globe. The opportunities to get in front of an audience that's this affluent don't come around too often, at least you'd think. With EAA's wide range of options to be a vendor at the show, display ads in yearly publications, or even advertise within the various digital platforms allows for an organization to connect with this audience. Our mission was to create a messaging platform and campaign touchpoints to better communicate these offerings to those wanting to leverage that access.
Staying true to familiar aviation terminology, we chose to simplify the complex offerings into a single, easy to remember message. By advertising, exhibiting, or leveraging sponsorship opportunities through the EAA, it will provide a connection to this impressive community. We were then able to create a system of campaign materials including targeted mailers, email campaigns, offering booklets, and a gift package that all revolved around this core message.
This messaging platform is brought to life by cohesive design across every campaign touchpoint and will be relevant for years to come. Every day, the business development team at the EAA is empowered to create deeper connectivity between their advertisers and the impressive EAA community. If you’re ever in Wisconsin in late July, come and experience the World’s Greatest Aviation Celebration. It gets bigger and better every year.