Quill feather

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

The Solution

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpage

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
Girl holding open sign at a small businessAchieve your financial goals

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Accounting team at deskAlly Tax & Accounting logo

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Quotation Marks

Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!

Dr. Stephanie Matulle, Owner, Ally Tax & Accounting

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
The Waters building overlooking the water
Historic image of The Waters building

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

AAA Liner Replacements logo and social media ads

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

AAA Collateral & FolderAAA Website designAAA truck decal

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quotation Marks

We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.

Brittany Thurman, Assistant Director, AAA Liner Replacements

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
Oshkosh Aviation Business Park aerial view
OSH in blue box

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Become a part of Oshkosh's Aviation Story and business card design

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Oshkosh Aviation on Park logo and iconography

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Quotation Marks

The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.

TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
Staying Alive Campaign logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Staying Alive campaign banner

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Staying Alive Campaign Collateral
Quotation Marks

The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.

Liz jansen, foundation director, mercy health foundation

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
FOCUS Stage event"My daughter would have turned four today"

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

ThedaCare logo
No distractions, stay focused

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

FOCUS staged event

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Quotation Marks

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.

Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
Come drink with us

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Gabe's logoGabe's logo lockups

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
Inspection Services of Wisconsin's logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Inspection Services of Wisconsin's card and iconography set

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

Tom beatty, owner

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
Pillars signage on road

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Pillars color palette

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Pillars logo lockups

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
Worker looking at the Allsource App on phone

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Allsource logo and business cards

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Allsource Product bucket and product tips sheetAllsource truck wrap

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Allsource app designAllsource product brochureAllsource tradeshow booth

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Harry Miller Companies vehicle wrap
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
We're your connection to an impressive community - messaging

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

EAA PostcardEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
Person giving presentation on Tips for TeensAnimated Breakwater logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

A community togetherBreakwater business cards

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

We <3 YouBreakwater websiteBreakwater poster designs

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
House of Flowers Made in Oshkosh, Wisconsin floral paper

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

House of Flowers business cards.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

House of Flower logo lockupsHouse of Flowers Campaign collateral

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
Spread of Feeding America Annual ReportTogether we can solve hunger.

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Girl reading Feeding America Annual Report impact page

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
CATEGORY
Brand Identity
Brand Strategy
Craft Coating logo

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Craft Coating emblem gif

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Craft Coating folder with sales collateral

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Craft Coating social media graphics

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Oshkosh Corporation Safer At Six elevator signage

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Good Foods color changing logo gif

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Good Foods brand guide cover & pages

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Designer at computer using the Good Foods brand guide

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

- Joe Mauthe, Executive Director

Junior's Boot Wax tin packaging design

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Junior's Boot Wax logo animation

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Brand Identity
Brand Strategy
Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

LinerWorld website pages

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

LinerWorld iconography and website pagesLinerWorld iconographyLinerWorld digital advertisingLinerWorld liner manual collateralPug in a donut floatyIcons for Liner World branding
Quotation Marks

We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.

Brittany THurman, creative director, linerworld

Quotation Marks