In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.
Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.
Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.
The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.
JOE MAUTHE, EXECUTIVE DIRECTOR, PILLARS
