Quill feather

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Historical Harry Miller pointing at the bottom of his shoes.100 Year emblem

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Multi-Housing, Laundromats/Coin Laundries, On-Premises Laundry

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Current laundry solutions from a company with historic values. Coin-O-Matic 6 logo lockups.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Coin-O-Matic van mockup
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
We're your connection to an impressive community.

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

EAA Campaign box mockupEAA brochure and phone cordEAA Booklet spread.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

EAA PostcardEAA Campaign booklet infographics.
2 Booklets showing the categories of the campaign.3 Flyers showing the categories of the campaign booklet. Mobile Campaing with computer and phone mockup.

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Man giving a Tips for Teens presentation.Gif of Breakwater logo.

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

A Community TogetherBreakwater community hotline business cards.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

We love you logo.Breakwater website home page mockup.3 Image collage: Breakwater movie poster, a man wearing Breakwater shirt, and an informational pop-up banner.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Police Officer holding hands with a few community kids. Breakwater Podcast logo with blue mug.Breakwater podcast phone mockups.Breakwater branded flyers.
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
House of Flowers bouquet of roses wrapped in HOF craft floral paper.

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

House of Flowers business cards.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

House of Flower's logos.Collage of House of Flowers collateral: Delivery van, gift cards, email template.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Collage: House of Flower's postcard, plant care cards, and flowers.House of Flowers catalog booklet mockup.House of Flower's postcard.Thanks for shopping local with greenery.

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Person holding Feeding America Annual Report spread.Together we can solve hunger. Food bank loading food into someone's car.

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Feeding America sketches of illustrations.An annual report on a desk

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Feeding America illustration of a grocery bag with food.Woman reading annual report

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Feeding America data illustration with people directing volunteers.
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
CATEGORY
Craft Coating logo

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Craft Coating drop emblem gif.

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Craft Coating folder mockup.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Bike graphic with an appCraft Coating brown bar with toolbox illustration.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Safer at 6 Logo gif.Man on a computer wearing a face mask

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Safer at 6 Elevator mockup with sign.

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

"Safer at Six" campaign hand washing signsSafer at 6 mask poster.Safer at 6 arrow 'Enter Here'

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

A bottle of hand sanitizer with a person on a laptop blurry in the backgroundSafer at 6 stairs signage

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Good Foods logo

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Image of a brand guide showcasing food

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Quill Team member working on her computer.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
Junior's Bootwax threadJunior's Bootwax label.
Clarence Gereau signature.

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

- Joe Mauthe, Executive Director

Junior's Boot Wax tins

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Junior's Bootwax tin rolling across the screen. Junior's Bootwax threadJunior's Boot Wax website mock-up

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Junior's Bootwax threadJunior's Bootwax logo as a gif.Junior's Bootwax thread

Pillars Identity

In 2018, the Fox Valley Warming Shelter merged with Homeless Connections and the Housing Partnership of the Fox Cities. The three organizations came together to become Pillars. Pillars stand the test of time and are a solid structure that will hold up their community for generations to come.
Client
Fox Valley Homeless Shelter
Release
October 2018
Category
A little girls with a floatie in a pool holding orange slices on her eyesGIF of Liner World logo

In 2018, the Fox Valley Warming Shelter, Homeless Connections, and Housing Partnership of the Fox Cities merged for the purpose of creating a stronger experience for community members in need of assistance. The three organizations decided it would be best to develop a new name and brand identity to better represent their role in the community. Our task was to create a brand that would deliver this vision.

Many pools with all different liners"You and your pool mean the world to us" Liner World slogan

Over the course of their existence, these three organizations had individually been a place of support. We knew that these roots would always be the foundation for their collective brand story and with them now working together, we found that the name Pillars would be fitting. We then turned to creating a visual solution that would be approachable, supportive, and strong.

Liner World website mock-up

Today, Pillars is operating with a larger impact than they ever have and the community of volunteers and supporters are all working towards the common goal of supporting our community by working together.

Liner World mobile website mock-upSocial Media Icons for LinerWorldLiner World mobile website mock-upLiner World branding manualA pug in an inner-tube with Liner World graphicsIcons for Liner World branding

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

- Joe Mauthe, Executive Director