The Oshkosh Country Club is one of the oldest country clubs in Wisconsin with its legacy starting in 1899. For over a century golfers and members from the Fox Cities have called these grounds home. New ownership took over operations and before long, they realized that the club wasn’t positioned correctly in the minds of the community. In an effort to shift perceptions, the leadership team came to the conclusion that they needed to rebrand. Our task was to create a brand that would bring them back to the glory days.
Uncovering inspiration from the club’s archives led us down the path to create a modern brand that featured the historic legacy. Evaluation of the competitive landscape demonstrated that our creative direction would differentiate their club from the rest. We aligned the brand visuals to feel more approachable while still maintaining a level of value to impress. Everything from signage to scorecards were re-designed and provide a consistent customer experience.
Today, the Oshkosh Country club is gaining recognition locally and state-wide for opening the grounds for public play and has become a destination for golfers who may have never stepped foot on this historic course. The foundation of the newly established brand has bled through all of the country club’s amenities and the experience on the grounds is consistent and impressive.