Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.
Liz jansen, foundation director, mercy health foundation
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.
Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.
Tom beatty, owner
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.
JOE MAUTHE, Executive Director
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base. The end product has taken our brand to a level that I frankly believe to be genius.
Matt MIller, PRESIDENT, HARRY MILLER COMPANIES
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.
Samantha Hilker, Community Health Strategist, Breakwater
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.
Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.
Aaron Johnson, President, Craft Coating
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.
Mandy Bottomlee, Director of Content Marketing, Good Foods
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.
Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.
At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.
We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.
Brittany THurman, creative director, linerworld
