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Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
RECOGNITION
VISIT Website
ANNI Hair Wax tube package staggered in perspective to the left of  Frizz? Never heard of it text and 4 certification logosANNI Hair Wax Logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Image of ANNI Hair Wax tube being pulled out of back pocket of jeansANNI Hair Wax tube and box packaging sitting together next to each other

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

ANNI Hair Wax Pink wave pattern with circular stamp that has a leaf icon in the middle. Plant-Based Product circling around the iconANNI Hair Wax PR box design with product in the center of the open boxANNI Hair Wax box and tube sitting on top of two different hair types (dark curly hair & blond straight hair) showing the product is good for all hair types.

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Six ANNI Hair Wax supporting square graphics showing the brand colors and elements as information graphics for the Amazon listingWoman holding a young girl and using the ANNI Hair Wax tube on her hair. Logo and "I'm safe for all hair types and all ages"
Priority logo with "Complete herd health is priority one." and image of cows in a circular containerPriority IAC business card design

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Priority IAC line icon style of all types of animals (cows, sheep, deer, pigs, pets, etc.)

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Priority IAC product sell sheet The Priority Way with iconsPriority IAC brand and product presentation deck with 8 graphicsPriority IAC two product packaging bags (Tracepac Gold and P-One)Priority IAC two product packaging bags (Chopper's Choice and Ocean Minerals)Priority IAC website design on laptop, tablet and phonePriority IAC's unique strains of Smartbacteria with iconsPriority IAC front & back product mailer

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Priority IAC digital ad set with 4 swiping images
Motion Works Media "Media that moves" with a orange wave gradient in the background with a grid collage of imagesMotion Works Media multiple business cards floating on dark background

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Motion Works Media wave patternMotion Works Media logo

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Motion Works Media - Asymmetrical floating grid of images and icons in blue boxesMotion Works Media - Three brand presentation slides Motion Works Media social media header and profile image. "We work to amplify your brand"

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Motion Works Media - Six social media cards that showcase different brand elements and photographyMotion Works Media email design in a line drawing of a phoneMotion Works Media icon style - thick ,geometric line weight Motion Works Media website page designs on a dark background with an orange wave mesh gradient
McNeilus® Volterra™ ZSL™ Campaign hero graphic of the truck with copy "Engineered for the future. Driven by purpose"McNeilus® Volterra™ ZSL™ Campaign website page

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

McNeilus® Volterra™ ZSL™ Campaign digital ads

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

McNeilus® Volterra™ ZSL™ Campaign brochure "The first of its kind. The best of its kind"McNeilus® Volterra™ ZSL™ Campaign billboard that says "Collect smarter, not harder."

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

McNeilus® Volterra™ ZSL™ Campaign social graphics
Oshkosh Area Community Foundation - Our mission is simple. To strengthen our communities. For good. For ever.Oshkosh Area Community Foundation home page of website

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Oshkosh Area Community Foundation sell sheets

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Two guys with their arms around each other smiling Oshkosh Area Community Foundation iconography setOshkosh Area Community Foundation create a legacy pop-upOshkosh Area Community Foundation Ways to Give website page

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Oshkosh Area Community Foundation brochure front and backOshkosh Area Community Foundation presentation slide graphicsOshkosh Area Community Foundation "Creating a lasting legacy."
Oshkosh Public Library spark your story with lion shouting with sparks

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Business cards that change colorsOshkosh Public Library logo with colorful confetti shapes around it on a cream backgroundOshkosh Public Library home page of website

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Oshkosh Public Library Building banners and flag pole banners in parking lot

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Oshkosh Public Library YouTube thumbnails for videosOshkosh Public Library web pagesOshkosh Public Library events at the library sheetsOshkosh Public Library Let's go to the library with color abstract shapes around it
Video Graphic Board
Advanced Contours Results that redefine confidenceAdvanced Contours iconography set

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Advanced Contours tri-fold brochure with services

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Advanced Contours post card mailerMale consulting with woman for servicesConfidence refined through Advanced Contours social media graphics

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Advanced Contours website home page
Hometree4Life "Where health meets harmony"Hometree4Life tri-fold brochure

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Hometree4Life digital ad set

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Hometree4Life folder and sell sheetHometree4Life presentation slides

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Hometree4Life water bottle -tangerine and tree ring designHometree4Life text in a circle with logo in middle. 

"Like-minded people reconnecting"Hometree4Life tradeshow display
City Center Oshkosh website page on a computer monitor

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

At the center of possibilities -  City Center OshkoshCity Center Oshkosh 3 website pages displayed togetherCity Center Oshkosh website components and snippets of pages

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

City Center Oshkosh building

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

City Center Oshkosh directory map illustration
Woman sitting on couch with graphic saying "Comfort to the Highest Degree" with the Martens Heating & Cooling logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Martens Heating & Cooling logoMartens Heating & Cooling Business CardsMartens Heating & Cooling mobile design of website

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Martens Heating & Cooling promotional email about lowering energy bills in an iPad mockup

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Martens Heating & Cooling service brochure Martens Heating & Cooling social media kitMartens Heating & Cooling billboard and flag signage
Quill Creative - Oshkosh Defense website home page header graphic of close shot of Oshkosh Defense tan vehicle with a close up of the logo on the vehicleQuill Creative - Oshkosh Defense logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Quill Creative - Oshkosh Defense website card componentsQuill Creative - Oshkosh Defense vehicle slider

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Quill Creative - Oshkosh Defense website mobile page scrolling animation
Quill Creative - Oshkosh Defense3 webpages (MCWS Vehicle, careers at Oshkosh Defense, and Tactical Vehicles)
Quill Creative - Oshkosh Defense testimonial on mobile size

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quill Creative - Oshkosh Defense Amp V with MCWSQuill Creative - Oshkosh Defense collage of mobile pages with vehicle images, copy and gray backgrounds
Fire Escape and Mud on Main logosYour local DIY art studio

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Fire Escape website pagesFire Escape loyalty punch card, front and back designFire Escape business card front and back on peach background

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Get your hands dirtyMud on Main website pagesFire Escape events on phone mockupMud o Main social media graphic

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Brand guidelines from Quill Creative for Fire Escape and Mud on Main
Quill Creative - Fletch's High Spirits Brand Identity logoQuill Creative - Fletch's High Spirits Brand Identity digital menu

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Quill Creative - Fletch's High Spirits Brand Identity social media posts

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Quill Creative - Fletch's High Spirits Brand Identity sandwich boardQuill Creative - Fletch's High Spirits Brand Identity menus

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quill Creative - Fletch's High Spirits Brand Identity bottles
Valley Pop Savor the Pop with a bag of popcorn in the centerValley Pop orange background with circular image of mother and young daughter hugging

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Valley Pop logo comparison of new and oldValley Pop letterhead designValley Pop social media header and profile pictureValley Pop popcorn clipped on green background with pop bursts near them

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Valley Pop branded sales presentationValley Pop tradeshow booth

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Valley Pop social media graphicsValley Pop product seals setMan and woman snuggled on couch eating popcorn
Quill Creative: Computer Corner Website home page design with illustrationsQuill Creative: Computer Corner tagline "We're in Your Corner" with custom illustration

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Quill Creative: Computer Corner gradient arch
Quill Creative: Computer Corner services web page design

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Quill Creative: Computer Corner illustration collage paired with imagesQuill Creative: Computer Corner illustration style for website design

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quill Creative: Computer Corner Web Pages
Quill Creative - Oshkosh Defense logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Quill Creative - Oshkosh Defense vehicle with text "Your Mission. Our Honor."Quill Creative - Oshkosh Defense executive stationery (Letterhead, folder and business cards)

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Quill Creative - Oshkosh Defense home page of the Defense websiteQuill Creative - Oshkosh Defense diagonal image collage of Defense vehiclesQuill Creative - Oshkosh Defense printed ad campaignQuill Creative - Oshkosh Defense AUSA tradeshow booth

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quill Creative - Oshkosh Defense 3 ad setsQuill Creative - Oshkosh Defense social media ad with vehicle Quill Creative - Oshkosh Defense social media ad with 3 images with diagonal layoutQuill Creative - Oshkosh Defense Website page snippetQuill Creative - Oshkosh Defense powerpoint presentation slides with various layouts, colors and images
Quill Creative - 111. N Main visual brand identity highlight. "Better views for business"Quill Creative - 111. N Main visual brand identity building schematic

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Quill Creative - 111. N Main visual brand identity overview brochure

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Quill Creative - 111. N Main visual brand identity floor mapQuill Creative - 111. N Main visual brand identity websiteQuill Creative - 111. N Main visual brand identity icon setQuill Creative - 111. N Main visual brand identity building exterior advertisementQuill Creative - 111. N Main visual brand identity social posts

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quill Creative - 111. N Main visual brand identity email graphicQuill Creative - 111. N Main visual brand identity rack card
Quill Creative - Senior Stride Helping seniors find their stride.

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Quill Creative - Senior Stride Home Care illustration styleSenior Stride website home page scroll

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Quill Creative - Senior Stride Website pagesQuill Creative - Senior Stride Sales Kit with folder, business card and tri-fold brochureQuill Creative - Senior Stride Icon setQuill Creative - Senior Stride Trade show exhibitQuill Creative - Senior Stride Social media graphics + adsQuill Creative - Senior Stride referral card and checklist templates

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quill Creative - Senior Stride Brochures with long format contentQuill Creative - Senior Stride Illustration style

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Quill Creative - Great Northern Company Rebrand Sustainability focused brand elementsQuill Creative - Great Northern Company Rebrand social media carousel

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Quill Creative - Great Northern Company Rebrand website page desktop and mobileQuill Creative - Great Northern Company Rebrand tradeshow boothQuill Creative - Great Northern Company Rebrand sustainabilityQuill Creative - Great Northern Company Rebrand sales sheetQuill Creative - Great Northern Company Rebrand sales sheet

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quill Creative - Great Northern Company Rebrand website pageQuill Creative - Great Northern Company Rebrand social media ad
Quill Creative - Great Northern Brand Support Report to the Community Cover and Interior SpreadQuill Creative - Great Northern Brand Support Report to the Community sustainablityQuill Creative - Great Northern Brand Support Report to the Community "Making a Difference"

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Quill Creative - Great Northern Brand Support Report to the Community spreadQuill Creative - Great Northern Brand Support Report to the Community illustration of sustainable and recyclable packaging.

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Quill Creative - Great Northern Brand Support Report to the Community infographic

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quill Creative - Great Northern Brand Support Report to the Community spreads
Quill Creative Brand Support - J.J Keller 70 year anniversary table bookletQuill Creative Brand Support - J.J Keller 70 year anniversary booklet cover

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet historical timeline

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pageQuill Creative Brand Support - J.J Keller 70 year anniversary booklet pagesQuill Creative Brand Support - J.J Keller 70 year anniversary booklet historical pages

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pages
Quill Creative - Feeding America 2023 Annual Report covers with the theme "Together we can"

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Quill Creative - Feeding America 2023 Annual Report brand guidelines Quill Creative - Feeding America 2023 Annual Report Hmong Elder's hydroponic farming spreadQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report veggie patternQuill Creative - Feeding America 2023 Annual Report service map

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Quill Creative - Feeding America 2023 Annual Report spreadsQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report program offering spreadsQuill Creative - Feeding America 2023 Annual Report financial page

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quill Creative - AIA Corporation photography style

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Quill Creative - AIA Corporation  "You deserve a partner who listens."Quill Creative - AIA Corporation iconography moving graphic style

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Quill Creative - AIA Corporation Business Card DesignQuill Creative - AIA Corporation sell sheetsQuill Creative - AIA Corporation social media graphic "Making work simpler"Quill Creative - AIA Corporation scrolling website page on phone.Quill Creative - AIA Corporation branded brochuresQuill Creative - AIA Corporation custom iconography style

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quill Creative - AIA Corporation water bottle designQuill Creative - AIA Corporation community website page
E-Power Brand Identity "Digital marketing confidence from our team to yours."E-Power Brand Identity happy client photograph

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

E-Power Brand Identity "Results from experts you can trust."

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

E-Power Brand Identity business cardsE-Power Brand Identity digital ad setE-Power Brand Identity infographic styleE-Power Brand Identity team members photograph

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

E-Power Brand Identity sales kit folder with case studiesE-Power Brand Identity slide deck presentation E-Power Brand Identity trade show booth graphicsE-Power Brand Identity illustration styleE-Power Brand Identity email campaign
Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Graze Theme Design

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event InvitationsQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event Invite

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Guest Speaker

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event ImageQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala
Somaya Life - It's time to get smart about your gut health

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Somaya Life logoSomaya Life social media ads and packaging box

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Somaya Life iconsAn anthrobiotic that is beyond good.

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page
Maya Pet logo and pattern

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Ancient wisdom for healthy pets. Maya Pet icons

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit
Castle Pierce brand packaging done rightCastle Pierce logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Fanny pack design

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Momentum brand elements - Icons

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Devil's Cask - Innovation without disruptionDevil's Cask logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Devil's Cask barrel applicationDevil's Cask product innovation page

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Sturgeon Spirits logoAn Experience Like No Other with image of a still

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Fork Farms Education System - Lesson SheetsFork Farms Education System - Badge Program System

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Fork Farms Education System - Lesson Illustration StyleFork Farms Education System - Lesson Educator SheetsFork Farms Education System - Student Work SheetsFork Farms Education System - Educational lesson slide deck

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Fork Farms Education System - Lesson SlideFork Farms Education System - Overview SheetFork Farms Education System - Illustration styleFork Farms Education System - Lesson Work Sheets

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Fork Farms Education System - Badge Program headerFork Farms Education System - Badge Program badgesFork Farms Education System - Badge Program Booklet coverFork Farms Education System - Badge Program Assembly SheetFork Farms Education System - Badge Program Sheets
Fork Farms starter kit whole package in folder

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Fork Farms starter kit folder Fork Farms starter kit introduction to company Fork Farms starter kit. Assembly guide coversFork Farms starter kit, assembly list with illustrationsFork Farms starter kit sheetsFork Farms starter kit illustration of hydroponic lettuce Fork Farms hydroponic lettuce seedFork Farms starter kit, grow guide cover

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Fork Farms starter kit. Grow Guide infographicsFork Farms starter kit. Assembly IllustrationFork Farms harvesting lettuce from Flex Farm
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page
Grains on wood background next to cover of Valley Annual Report

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

From Goods to Great

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

The Solution

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

AAA Liner Replacements logo and social media ads

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

AAA Collateral & FolderAAA Website designAAA truck decal

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Oshkosh Aviation Business Park aerial view
OSH in blue box

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Become a part of Oshkosh's Aviation Story and business card design

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Oshkosh Aviation on Park logo and iconography

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Girl holding open sign at a small businessAchieve your financial goals

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Accounting team at deskAlly Tax & Accounting logo

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Feeding America 2021 Annual Report cover and spread with illustrationsFeeding America 2021 Annual Report cover and spreads

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Feeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report Impact with infographics

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Feeding America 2021 Annual Report storyFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustrations on pageFeeding America 2021 Annual Report story illustrations

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Feeding America 2021 Annual Report infographicsFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report back cover
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Harry Miller Companies vehicle wrap
Inspection Services of Wisconsin's logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Inspection Services of Wisconsin's card and iconography set

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Worker looking at the Allsource App on phone

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Allsource logo and business cards

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Allsource Product bucket and product tips sheetAllsource truck wrap

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Allsource app designAllsource product brochureAllsource tradeshow booth
Spread of Feeding America Annual ReportTogether we can solve hunger.

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Girl reading Feeding America Annual Report impact page

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Person giving presentation on Tips for TeensAnimated Breakwater logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

A community togetherBreakwater business cards

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

We <3 YouBreakwater websiteBreakwater poster designs

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
House of Flowers Made in Oshkosh, Wisconsin floral paper

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

House of Flower business cards

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

House of Flower logo lockupsHouse of Flowers Campaign collateral

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local
FOCUS Stage event"My daughter would have turned four today"

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

ThedaCare logo
No distractions, stay focused

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

FOCUS staged event

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Oshkosh Corporation Safer At Six elevator signage

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Good Foods color changing logo gif

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Good Foods brand guide cover & pages

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Designer at computer using the Good Foods brand guide

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Craft Coating logo

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Craft Coating emblem gif

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Craft Coating folder with sales collateral

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Craft Coating social media graphics

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

LinerWorld website pages

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

LinerWorld iconography and website pagesLinerWorld digital advertisingLinerWorld iconographyLinerWorld liner manual collateralLinerWorld sub-brand iconographyPug in a donut floaty
Staying Alive Campaign logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Staying Alive campaign banner

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Staying Alive Campaign Collateral
Come drink with us

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Gabe's logoGabe's logo lockups

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Junior's Boot Wax tin packaging design

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Junior's Boot Wax logo animation
We're your connection to an impressive community - messaging

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

EAA BD campaign - Post Card mailerEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities
Pillars signage on road

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Pillars color palette

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Pillars logo lockups

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Oshkosh Country Club historical images with Since 1899

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages
Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

TOM BEATTY, OWNER, INSPECTION SERVICES OF WISCONSIN

Quotation Marks