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Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

The Solution

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpage

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
Girl holding open sign at a small businessAchieve your financial goals

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Accounting team at deskAlly Tax & Accounting logo

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Quotation Marks

Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!

Dr. Stephanie Matulle, Owner, Ally Tax & Accounting

Quotation Marks

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
The Waters building overlooking the water
Historic image of The Waters building

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

AAA Liner Replacements logo and social media ads

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

AAA Collateral & FolderAAA Website designAAA truck decal

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quotation Marks

We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.

Brittany Thurman, Assistant Director, AAA Liner Replacements

Quotation Marks

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
Oshkosh Aviation Business Park aerial view
OSH in blue box

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Become a part of Oshkosh's Aviation Story and business card design

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Oshkosh Aviation on Park logo and iconography

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Quotation Marks

The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.

TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION

Quotation Marks

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
Staying Alive Campaign logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Staying Alive campaign banner

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Staying Alive Campaign Collateral
Quotation Marks

The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.

Liz jansen, foundation director, mercy health foundation

Quotation Marks

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
FOCUS Stage event"My daughter would have turned four today"

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

ThedaCare logo
No distractions, stay focused

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

FOCUS staged event

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Quotation Marks

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.

Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare

Quotation Marks

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
Come drink with us

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Gabe's logoGabe's logo lockups

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
Inspection Services of Wisconsin's logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Inspection Services of Wisconsin's card and iconography set

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

Tom beatty, owner

Quotation Marks

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
Pillars signage on road

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Pillars color palette

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Pillars logo lockups

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
Worker looking at the Allsource App on phone

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Allsource logo and business cards

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Allsource Product bucket and product tips sheetAllsource truck wrap

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Allsource app designAllsource product brochureAllsource tradeshow booth

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Harry Miller Companies vehicle wrap
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
We're your connection to an impressive community - messaging

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

EAA PostcardEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
Person giving presentation on Tips for TeensAnimated Breakwater logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

A community togetherBreakwater business cards

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

We <3 YouBreakwater websiteBreakwater poster designs

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
House of Flowers Made in Oshkosh, Wisconsin floral paper

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

House of Flowers business cards.

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

House of Flower logo lockupsHouse of Flowers Campaign collateral

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
Spread of Feeding America Annual ReportTogether we can solve hunger.

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Girl reading Feeding America Annual Report impact page

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
CATEGORY
Brand Identity
Craft Coating logo

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Craft Coating emblem gif

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Craft Coating folder with sales collateral

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Craft Coating social media graphics

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Oshkosh Corporation Safer At Six elevator signage

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

Good Foods color changing logo gif

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Good Foods brand guide cover & pages

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Designer at computer using the Good Foods brand guide

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Junior's Boot Wax tin packaging design

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

Junior's Boot Wax logo animation

Inspection Services of Wisconsin Identity

After years of growing the business and making a name for themselves, a Wisconsin-based home inspection service company wanted people to take notice of their brand by leveraging the power of impactful design and powerful messaging.
Client
Inspection Services of Wisconsin
Release
February 2021
Category
Brand Identity
Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

Tom had been working as a home inspector for a number of years and always thought that the quality of his inspections and service he provided outshined the brand he had for the company. As many small business owners can relate, when starting a business, refining the product, service, and process takes precedence. Having a professional visual identity and branded collateral plays second fiddle and function outweighs form. Now that this business was entering its second stage, it was time to bring the brand up to speed with the quality of service being delivered.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

Inspection Services of Wisconsin strives to provide their clients with more than simply inspection services. They go above and beyond for their customers in order to educate and empower them on a never-ending mission to educate and improve their lives as homeowners. Knowing that Tom's mission is to provide value beyond the inspection, we focused on the tagline and came up with the slogan "a step up for home buyers" which communicates superiority and expertise. This concept flows into the visuals as a cornerstone for the logo and core visual identity elements.

LinerWorld website pages

At every step of the process, Tom and the ISW team strive to add value and share knowledge to empower their customers. Even if a real estate agent gives you a business card and recommends ISW, you'll get home ownership advice that can save the day. With the housing market boom that we've been experiencing in 2021, Tom has remained top-of-mind for all his referral partners and has the foundation to continue growing the business.

LinerWorld iconography and website pagesLinerWorld iconographyLinerWorld digital advertisingLinerWorld liner manual collateralPug in a donut floatyIcons for Liner World branding
Quotation Marks

We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.

Brittany THurman, creative director, linerworld

Quotation Marks