In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.
Liz jansen, foundation director, mercy health foundation
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.
Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.
Tom beatty, owner
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.
JOE MAUTHE, Executive Director
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base. The end product has taken our brand to a level that I frankly believe to be genius.
Matt MIller, PRESIDENT, HARRY MILLER COMPANIES
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.
Samantha Hilker, Community Health Strategist, Breakwater
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.
Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.
Aaron Johnson, President, Craft Coating
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.
Mandy Bottomlee, Director of Content Marketing, Good Foods
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
Over the last year I've had the pleasure of working with Quill Creative Studio to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base. The end product has taken our brand to a level that I frankly believe to be genius.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment.
Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.
Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.
A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.
A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.
We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.
Brittany THurman, creative director, linerworld
