Quill feather

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

The Solution

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpage

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
Girl holding open sign at a small businessAchieve your financial goals

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

Accounting team at deskAlly Tax & Accounting logo

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Quotation Marks

Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!

Dr. Stephanie Matulle, Owner, Ally Tax & Accounting

Quotation Marks

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
The Waters building overlooking the water
Historic image of The Waters building

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

AAA Liner Replacements logo and social media ads

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

AAA Collateral & FolderAAA Website designAAA truck decal

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Quotation Marks

We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.

Brittany Thurman, Assistant Director, AAA Liner Replacements

Quotation Marks

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
Oshkosh Aviation Business Park aerial view
OSH in blue box

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

Become a part of Oshkosh's Aviation Story and business card design

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Oshkosh Aviation on Park logo and iconography

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Quotation Marks

The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.

TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION

Quotation Marks

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
Staying Alive Campaign logo

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Staying Alive campaign banner

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Staying Alive Campaign Collateral
Quotation Marks

The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.

Liz jansen, foundation director, mercy health foundation

Quotation Marks

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
FOCUS Stage event"My daughter would have turned four today"

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

ThedaCare logo
No distractions, stay focused

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

FOCUS staged event

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Quotation Marks

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.

Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare

Quotation Marks

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
Come drink with us

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Gabe's logoGabe's logo lockups

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
Inspection Services of Wisconsin's logo

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

Inspection Services of Wisconsin's card and iconography set

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

Tom beatty, owner

Quotation Marks

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
Pillars signage on road

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

Pillars color palette

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Pillars logo lockups

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
Worker looking at the Allsource App on phone

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

Allsource logo and business cards

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Allsource Product bucket and product tips sheetAllsource truck wrap

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Allsource app designAllsource product brochureAllsource tradeshow booth

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Harry Miller Companies vehicle wrap
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
We're your connection to an impressive community - messaging

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

EAA PostcardEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
Person giving presentation on Tips for TeensAnimated Breakwater logo

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

A community togetherBreakwater business cards

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

We <3 YouBreakwater websiteBreakwater poster designs

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
House of Flowers Made in Oshkosh, Wisconsin floral paper

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

House of Flowers business cards.

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

House of Flower logo lockupsHouse of Flowers Campaign collateral

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
Spread of Feeding America Annual ReportTogether we can solve hunger.

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Girl reading Feeding America Annual Report impact page

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
CATEGORY
Brand Identity
Brand Strategy
Craft Coating logo

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Craft Coating emblem gif

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

Craft Coating folder with sales collateral

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Craft Coating social media graphics

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

Oshkosh Corporation Safer At Six elevator signage

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

Good Foods color changing logo gif

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Good Foods brand guide cover & pages

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Designer at computer using the Good Foods brand guide

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Over the last year I've had the pleasure of working with Quill Creative Studio to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base. The end product has taken our brand to a level that I frankly believe to be genius.

Junior's Boot Wax tin packaging design

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

Junior's Boot Wax logo animation

Harry Miller Companies Identity

Following a shift in the supply chain, a Chicago based commercial laundry distributor chose to leverage the power of branding to create deeper connections with his customers and spotlight the business’s 100 years of history.
Client
Harry Miller Companies
Release
July 2021
Category
Brand Identity
Brand Strategy
Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

In 1921, a time when household appliances were just beginning to emerge, Harry Miller opened up a small shop in Chicago where he distributed appliances. He had a great relationship with Speed Queen as they were starting their operations and grew a name for himself specifically for that laundry equipment. 

Fast forward to today and they're now looking back at 100 years of company history. Harry Miller appliances is still selling quality appliances at affordable prices and Coin-O-Matic, their commercial laundry division, is supplying and servicing equipment and providing relationships with customers across four states. Recently, one of their suppliers created a shift in the market and the Harry Miller family of companies wanted to ensure their namesake wouldn’t get lost in the shuffle.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

Following conversations with business stakeholders, interviews with clients, and completing competitive analysis, we came to the conclusion that establishing a stronger brand position and updating the visual identity for the Harry Miller family of brands was the best route forward to meet business objectives. With a keen eye on the past, we worked with the Harry Miller leadership team to paint a vision for the future.

A brand promise was solidified and boiled down to one simple statement. "Current laundry solutions from a company with historic values." Everything that would represent the company moving forward needed to fit this mold. It would need to have a historic essence and feel current as well.

LinerWorld website pages

A full visual identity solution was developed for the Harry Miller family of brands. This included Harry Miller appliances as well as Coin-O-Matic that now share a singular visual identity to better resonate across residential and commercial offerings. We leveraged historic brand colors, retro typography with modern styled layouts, and a proper mix of historic and modern photos to make everyone feel like their part of the legacy. Since a brand is much deeper than the visual identity, we're continuing to work with the company's leadership team on future brand-lead marketing and promotional efforts.

LinerWorld iconography and website pagesLinerWorld iconographyLinerWorld digital advertisingLinerWorld liner manual collateralPug in a donut floatyIcons for Liner World branding
Quotation Marks

We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.

Brittany THurman, creative director, linerworld

Quotation Marks