Roy found himself as sort of the "go-to" source when it came to cement due to a long career in the industry. He was acting as a project consultant and constantly pointing people in the right direction all while being a contractor as well. In an effort to pursue this path, he started up a small company that distributes specialty construction supplies and advice. Our role was to pour a brand foundation to scale the business and look great doing it.
In our typical fashion, we let the process lead our creative decisions. After research, we found that a few key characteristics would differentiate them from the competition. By pairing the core brand messages with visual cues, we created a visual identity solution to display that they were experts and would always point people in the right direction.
With a newly created foundation for the Allsource Inc. brand, a full system of collateral was developed that ranged from promotional items to digital assets. Everything was created to help Allsource move forward in business all while maintaining a confident presence and position.
