Every year, Feeding America Eastern Wisconsin works tirelessly to get nourishing food from farmers, manufacturers, and retailers to people in need. During 2020, the organization was presented with many operational hurdles during a time where they were more needed than ever. To showcase how they rose to the occasion, we worked with their leadership team on the development of their annual report.
Just like every project, we followed a collaborative process to establish style and direction. Working to stay in-line with the Feeding America national brand, we chose a design and layout style that would compliment the brand as well as allow flexibility for that year's unique stories and successes. An organic illustration style joined the mix and tied everything together in a modern, clean, and fresh way.
The annual report was distributed in both print and digital formats to our passionate community. Some elements were also packaged as posters and informational sheets intended to educate staff members and volunteers on the impact of the organization.