Quill feather

Breakwater Identity

The Winnebago County Drug and Alcohol Coalition rebranded in an effort to reposition themselves as an approachable community organization.
Category
Brand Identity
Client
Winnebago Drug & Alcohol Coalition
Release
September 2020
Historical Harry Miller pointing at the bottom of his shoes.100 Year emblem

Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.

Multi-Housing, Laundromats/Coin Laundries, On-Premises Laundry

Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.

Current laundry solutions from a company with historic values. Coin-O-Matic 6 logo lockups.Harry Miller branded collateral collage

Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.

Coin-O-Matic van mockupHarry Miller Companies collage of collateral (Hat, sweatshirt, flyer, social media)
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

Breakwater Identity

The Winnebago County Drug and Alcohol Coalition rebranded in an effort to reposition themselves as an approachable community organization.
Category
Brand Identity
Client
Winnebago Drug & Alcohol Coalition
Release
September 2020
We're your connection to an impressive community.

Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.

Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.

EAA Campaign box mockupEAA brochure and phone cordEAA Booklet spread.

Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.

EAA PostcardEAA Campaign booklet infographics.
2 Booklets showing the categories of the campaign.3 Flyers showing the categories of the campaign booklet. Mobile Campaing with computer and phone mockup.

Breakwater Identity

The Winnebago County Drug and Alcohol Coalition rebranded in an effort to reposition themselves as an approachable community organization.
Category
Brand Identity
Client
Winnebago Drug & Alcohol Coalition
Release
September 2020
Man giving a Tips for Teens presentation.Gif of Breakwater logo.

Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.

A Community TogetherBreakwater community hotline business cards.

Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.

We love you logo.Breakwater website home page mockup.3 Image collage: Breakwater movie poster, a man wearing Breakwater shirt, and an informational pop-up banner.

Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.

Police Officer holding hands with a few community kids. Breakwater Podcast logo with blue mug.Breakwater podcast phone mockups.Breakwater branded flyers.
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

Breakwater Identity

The Winnebago County Drug and Alcohol Coalition rebranded in an effort to reposition themselves as an approachable community organization.
Category
Brand Identity
Client
Winnebago Drug & Alcohol Coalition
Release
September 2020
House of Flowers bouquet of roses wrapped in HOF craft floral paper.

Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.

House of Flowers business cards.

Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.

House of Flower's logos.Collage of House of Flowers collateral: Delivery van, gift cards, email template.

Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.

Collage: House of Flower's postcard, plant care cards, and flowers.House of Flowers catalog booklet mockup.House of Flower's postcard.Thanks for shopping local with greenery.

Breakwater Identity

The Winnebago County Drug and Alcohol Coalition rebranded in an effort to reposition themselves as an approachable community organization.
Category
Brand Identity
Client
Winnebago Drug & Alcohol Coalition
Release
September 2020
Person holding Feeding America Annual Report spread.Together we can solve hunger. Food bank loading food into someone's car.

Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.

Feeding America sketches of illustrations.An annual report on a desk

Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.

Feeding America illustration of a grocery bag with food.Woman reading annual report

Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.

Feeding America data illustration with people directing volunteers.
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Breakwater Identity

The Winnebago County Drug and Alcohol Coalition rebranded in an effort to reposition themselves as an approachable community organization.
Category
Brand Identity
Client
Winnebago Drug & Alcohol Coalition
Release
September 2020
Craft Coating logo

Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.

Craft Coating drop emblem gif.

Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.

Craft Coating folder mockup.

Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.

Bike graphic with an appCraft Coating brown bar with toolbox illustration.

Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

Breakwater Identity

The Winnebago County Drug and Alcohol Coalition rebranded in an effort to reposition themselves as an approachable community organization.
Category
Brand Identity
Client
Winnebago Drug & Alcohol Coalition
Release
September 2020
Safer at 6 Logo gif.Man on a computer wearing a face mask

Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.

Safer at 6 Elevator mockup with sign.

Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.

"Safer at Six" campaign hand washing signsSafer at 6 mask poster.Safer at 6 arrow 'Enter Here'

Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.

A bottle of hand sanitizer with a person on a laptop blurry in the backgroundSafer at 6 stairs signage

Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.

Breakwater Identity

The Winnebago County Drug and Alcohol Coalition rebranded in an effort to reposition themselves as an approachable community organization.
Category
Brand Identity
Client
Winnebago Drug & Alcohol Coalition
Release
September 2020

Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.

Good Foods logo

Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.

Image of a brand guide showcasing food

Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.

Quill Team member working on her computer.

Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

Breakwater Identity

The Winnebago County Drug and Alcohol Coalition rebranded in an effort to reposition themselves as an approachable community organization.
Category
Brand Identity
Client
Winnebago Drug & Alcohol Coalition
Release
September 2020
Junior's Bootwax threadJunior's Bootwax label.
Clarence Gereau signature.

Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.

Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.

Junior's Boot Wax tins

Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.

Junior's Bootwax tin rolling across the screen. Junior's Bootwax threadJunior's Boot Wax website mock-up

Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.

Junior's Bootwax threadJunior's Bootwax logo as a gif.Junior's Bootwax thread

Breakwater Identity

The Winnebago County Drug and Alcohol Coalition rebranded in an effort to reposition themselves as an approachable community organization.
Category
Brand Identity
Client
Winnebago Drug & Alcohol Coalition
Release
September 2020
A little girls with a floatie in a pool holding orange slices on her eyesGIF of Liner World logo

Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.

Many pools with all different liners"You and your pool mean the world to us" Liner World slogan

Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.

Liner World website mock-up

Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.

Liner World mobile website mock-upSocial Media Icons for LinerWorldLiner World mobile website mock-upLiner World branding manualA pug in an inner-tube with Liner World graphicsIcons for Liner World branding