Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.
Liz jansen, foundation director, mercy health foundation
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.
Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.
Tom beatty, owner
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.
JOE MAUTHE, Executive Director
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base. The end product has taken our brand to a level that I frankly believe to be genius.
Matt MIller, PRESIDENT, HARRY MILLER COMPANIES
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.
Samantha Hilker, Community Health Strategist, Breakwater
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.
Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.
Aaron Johnson, President, Craft Coating
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.
Mandy Bottomlee, Director of Content Marketing, Good Foods
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.
Brittany THurman, creative director, linerworld
