Originally founded as the Winnebago Heroin Task Force, the Winnebago Drug & Alcohol Coalition agreed that the organization would be most effective at mitigating the risks of substance abuse in the area if they were able to present themselves as a more approachable community resource. Focusing efforts on the idea that an educated and strong community will have a natural barrier to block out the hazards of substance abuse. Our job was to develop a new name, messaging, and visual identity for the organization.
Since Oshkosh is the largest city within the county and also known for being on Lake Winnebago, we felt it would be most appropriate to focus the naming convention on a nautical theme. A breakwater is, in essence, a solid structure that's a compilation of many small pieces designed to protect valuable assets from stormy waters. With this concept at the core of the brand, our solution for the identity was to have everything revolve around this storyline and be presented with an approachable and fun-loving appearance. Since each effort to strengthen the community is unique, the logo is symbolic of that combined effort for a greater purpose.
Since re-launching the brand as Breakwater, the Winnebago County team has leveraged the updated position and visual identity to create a deeper impact within their community. A combination of informational handouts, video PSA segments shown at local theaters, an updated website and even the creation of a community podcast has opened the door for conversations with the community. The biggest message that's being driven by Breakwater is that we can all be working together to strengthen our community.
Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base. The end product has taken our brand to a level that I frankly believe to be genius.
Matt MIller, PRESIDENT, HARRY MILLER COMPANIES