Quill feather

House of Flowers Identity

In an effort to be proactive and maintain the quality of the brand across all visuals, a local floral and gift shop decided to refresh it's visual identity while maintaining brand equity.
Category
Brand Identity
Client
House of Flowers
Release
August 2020
Historical Harry Miller pointing at the bottom of his shoes.100 Year emblem

House of Flowers has established a strong reputation within their community. They've become known as the go-to option for those wanting a premier shopping experience for decor and floral arrangements. The visual elements used throughout the brand were beginning to feel dated and since all of their products and offerings were consistent in their aesthetic quality, they wanted the brand to match. Quill was brought in to take a good look at what got them to where they are and create a stronger foundation for the future.

Multi-Housing, Laundromats/Coin Laundries, On-Premises Laundry

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Current laundry solutions from a company with historic values. Coin-O-Matic 6 logo lockups.Harry Miller branded collateral collage

Following the visual identity update, House of Flowers hired a new marketing resource who was equipped with design capabilities. Every identity created by Quill Creative comes complete with a brand style guide to follow so they had all the tools and elements at their fingertips to maintain a strong visual brand. Since the launch of the updated visual identity, they've gone on to update their website, graphic wraps on their fleet of delivery vehicles, signage, and promotional pieces for both print and digital applications such as social media.

Coin-O-Matic van mockupHarry Miller Companies collage of collateral (Hat, sweatshirt, flyer, social media)
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

House of Flowers Identity

In an effort to be proactive and maintain the quality of the brand across all visuals, a local floral and gift shop decided to refresh it's visual identity while maintaining brand equity.
Category
Brand Identity
Client
House of Flowers
Release
August 2020
We're your connection to an impressive community.

House of Flowers has established a strong reputation within their community. They've become known as the go-to option for those wanting a premier shopping experience for decor and floral arrangements. The visual elements used throughout the brand were beginning to feel dated and since all of their products and offerings were consistent in their aesthetic quality, they wanted the brand to match. Quill was brought in to take a good look at what got them to where they are and create a stronger foundation for the future.

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

EAA Campaign box mockupEAA brochure and phone cordEAA Booklet spread.

Following the visual identity update, House of Flowers hired a new marketing resource who was equipped with design capabilities. Every identity created by Quill Creative comes complete with a brand style guide to follow so they had all the tools and elements at their fingertips to maintain a strong visual brand. Since the launch of the updated visual identity, they've gone on to update their website, graphic wraps on their fleet of delivery vehicles, signage, and promotional pieces for both print and digital applications such as social media.

EAA PostcardEAA Campaign booklet infographics.
2 Booklets showing the categories of the campaign.3 Flyers showing the categories of the campaign booklet. Mobile Campaing with computer and phone mockup.

House of Flowers Identity

In an effort to be proactive and maintain the quality of the brand across all visuals, a local floral and gift shop decided to refresh it's visual identity while maintaining brand equity.
Category
Brand Identity
Client
House of Flowers
Release
August 2020
Man giving a Tips for Teens presentation.Gif of Breakwater logo.

House of Flowers has established a strong reputation within their community. They've become known as the go-to option for those wanting a premier shopping experience for decor and floral arrangements. The visual elements used throughout the brand were beginning to feel dated and since all of their products and offerings were consistent in their aesthetic quality, they wanted the brand to match. Quill was brought in to take a good look at what got them to where they are and create a stronger foundation for the future.

A Community TogetherBreakwater community hotline business cards.

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

We love you logo.Breakwater website home page mockup.3 Image collage: Breakwater movie poster, a man wearing Breakwater shirt, and an informational pop-up banner.

Following the visual identity update, House of Flowers hired a new marketing resource who was equipped with design capabilities. Every identity created by Quill Creative comes complete with a brand style guide to follow so they had all the tools and elements at their fingertips to maintain a strong visual brand. Since the launch of the updated visual identity, they've gone on to update their website, graphic wraps on their fleet of delivery vehicles, signage, and promotional pieces for both print and digital applications such as social media.

Police Officer holding hands with a few community kids. Breakwater Podcast logo with blue mug.Breakwater podcast phone mockups.Breakwater branded flyers.
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

House of Flowers Identity

In an effort to be proactive and maintain the quality of the brand across all visuals, a local floral and gift shop decided to refresh it's visual identity while maintaining brand equity.
Category
Brand Identity
Client
House of Flowers
Release
August 2020
House of Flowers bouquet of roses wrapped in HOF craft floral paper.

House of Flowers has established a strong reputation within their community. They've become known as the go-to option for those wanting a premier shopping experience for decor and floral arrangements. The visual elements used throughout the brand were beginning to feel dated and since all of their products and offerings were consistent in their aesthetic quality, they wanted the brand to match. Quill was brought in to take a good look at what got them to where they are and create a stronger foundation for the future.

House of Flowers business cards.

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

House of Flower's logos.Collage of House of Flowers collateral: Delivery van, gift cards, email template.

Following the visual identity update, House of Flowers hired a new marketing resource who was equipped with design capabilities. Every identity created by Quill Creative comes complete with a brand style guide to follow so they had all the tools and elements at their fingertips to maintain a strong visual brand. Since the launch of the updated visual identity, they've gone on to update their website, graphic wraps on their fleet of delivery vehicles, signage, and promotional pieces for both print and digital applications such as social media.

Collage: House of Flower's postcard, plant care cards, and flowers.House of Flowers catalog booklet mockup.House of Flower's postcard.Thanks for shopping local with greenery.

House of Flowers Identity

In an effort to be proactive and maintain the quality of the brand across all visuals, a local floral and gift shop decided to refresh it's visual identity while maintaining brand equity.
Category
Brand Identity
Client
House of Flowers
Release
August 2020
Person holding Feeding America Annual Report spread.Together we can solve hunger. Food bank loading food into someone's car.

House of Flowers has established a strong reputation within their community. They've become known as the go-to option for those wanting a premier shopping experience for decor and floral arrangements. The visual elements used throughout the brand were beginning to feel dated and since all of their products and offerings were consistent in their aesthetic quality, they wanted the brand to match. Quill was brought in to take a good look at what got them to where they are and create a stronger foundation for the future.

Feeding America sketches of illustrations.An annual report on a desk

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Feeding America illustration of a grocery bag with food.Woman reading annual report

Following the visual identity update, House of Flowers hired a new marketing resource who was equipped with design capabilities. Every identity created by Quill Creative comes complete with a brand style guide to follow so they had all the tools and elements at their fingertips to maintain a strong visual brand. Since the launch of the updated visual identity, they've gone on to update their website, graphic wraps on their fleet of delivery vehicles, signage, and promotional pieces for both print and digital applications such as social media.

Feeding America data illustration with people directing volunteers.
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

House of Flowers Identity

In an effort to be proactive and maintain the quality of the brand across all visuals, a local floral and gift shop decided to refresh it's visual identity while maintaining brand equity.
Category
Brand Identity
Client
House of Flowers
Release
August 2020
Craft Coating logo

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Craft Coating drop emblem gif.

House of Flowers has established a strong reputation within their community. They've become known as the go-to option for those wanting a premier shopping experience for decor and floral arrangements. The visual elements used throughout the brand were beginning to feel dated and since all of their products and offerings were consistent in their aesthetic quality, they wanted the brand to match. Quill was brought in to take a good look at what got them to where they are and create a stronger foundation for the future.

Craft Coating folder mockup.

Following the visual identity update, House of Flowers hired a new marketing resource who was equipped with design capabilities. Every identity created by Quill Creative comes complete with a brand style guide to follow so they had all the tools and elements at their fingertips to maintain a strong visual brand. Since the launch of the updated visual identity, they've gone on to update their website, graphic wraps on their fleet of delivery vehicles, signage, and promotional pieces for both print and digital applications such as social media.

Bike graphic with an appCraft Coating brown bar with toolbox illustration.

Following the visual identity update, House of Flowers hired a new marketing resource who was equipped with design capabilities. Every identity created by Quill Creative comes complete with a brand style guide to follow so they had all the tools and elements at their fingertips to maintain a strong visual brand. Since the launch of the updated visual identity, they've gone on to update their website, graphic wraps on their fleet of delivery vehicles, signage, and promotional pieces for both print and digital applications such as social media.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

House of Flowers Identity

In an effort to be proactive and maintain the quality of the brand across all visuals, a local floral and gift shop decided to refresh it's visual identity while maintaining brand equity.
Category
Brand Identity
Client
House of Flowers
Release
August 2020
Safer at 6 Logo gif.Man on a computer wearing a face mask

House of Flowers has established a strong reputation within their community. They've become known as the go-to option for those wanting a premier shopping experience for decor and floral arrangements. The visual elements used throughout the brand were beginning to feel dated and since all of their products and offerings were consistent in their aesthetic quality, they wanted the brand to match. Quill was brought in to take a good look at what got them to where they are and create a stronger foundation for the future.

Safer at 6 Elevator mockup with sign.

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

"Safer at Six" campaign hand washing signsSafer at 6 mask poster.Safer at 6 arrow 'Enter Here'

Following the visual identity update, House of Flowers hired a new marketing resource who was equipped with design capabilities. Every identity created by Quill Creative comes complete with a brand style guide to follow so they had all the tools and elements at their fingertips to maintain a strong visual brand. Since the launch of the updated visual identity, they've gone on to update their website, graphic wraps on their fleet of delivery vehicles, signage, and promotional pieces for both print and digital applications such as social media.

A bottle of hand sanitizer with a person on a laptop blurry in the backgroundSafer at 6 stairs signage

Following the visual identity update, House of Flowers hired a new marketing resource who was equipped with design capabilities. Every identity created by Quill Creative comes complete with a brand style guide to follow so they had all the tools and elements at their fingertips to maintain a strong visual brand. Since the launch of the updated visual identity, they've gone on to update their website, graphic wraps on their fleet of delivery vehicles, signage, and promotional pieces for both print and digital applications such as social media.

House of Flowers Identity

In an effort to be proactive and maintain the quality of the brand across all visuals, a local floral and gift shop decided to refresh it's visual identity while maintaining brand equity.
Category
Brand Identity
Client
House of Flowers
Release
August 2020

House of Flowers has established a strong reputation within their community. They've become known as the go-to option for those wanting a premier shopping experience for decor and floral arrangements. The visual elements used throughout the brand were beginning to feel dated and since all of their products and offerings were consistent in their aesthetic quality, they wanted the brand to match. Quill was brought in to take a good look at what got them to where they are and create a stronger foundation for the future.

Good Foods logo

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Image of a brand guide showcasing food

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Quill Team member working on her computer.

Following the visual identity update, House of Flowers hired a new marketing resource who was equipped with design capabilities. Every identity created by Quill Creative comes complete with a brand style guide to follow so they had all the tools and elements at their fingertips to maintain a strong visual brand. Since the launch of the updated visual identity, they've gone on to update their website, graphic wraps on their fleet of delivery vehicles, signage, and promotional pieces for both print and digital applications such as social media.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

House of Flowers Identity

In an effort to be proactive and maintain the quality of the brand across all visuals, a local floral and gift shop decided to refresh it's visual identity while maintaining brand equity.
Category
Brand Identity
Client
House of Flowers
Release
August 2020
Junior's Bootwax threadJunior's Bootwax label.
Clarence Gereau signature.

House of Flowers has established a strong reputation within their community. They've become known as the go-to option for those wanting a premier shopping experience for decor and floral arrangements. The visual elements used throughout the brand were beginning to feel dated and since all of their products and offerings were consistent in their aesthetic quality, they wanted the brand to match. Quill was brought in to take a good look at what got them to where they are and create a stronger foundation for the future.

Following the visual identity update, House of Flowers hired a new marketing resource who was equipped with design capabilities. Every identity created by Quill Creative comes complete with a brand style guide to follow so they had all the tools and elements at their fingertips to maintain a strong visual brand. Since the launch of the updated visual identity, they've gone on to update their website, graphic wraps on their fleet of delivery vehicles, signage, and promotional pieces for both print and digital applications such as social media.

Junior's Boot Wax tins

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Junior's Bootwax tin rolling across the screen. Junior's Bootwax threadJunior's Boot Wax website mock-up

Following the visual identity update, House of Flowers hired a new marketing resource who was equipped with design capabilities. Every identity created by Quill Creative comes complete with a brand style guide to follow so they had all the tools and elements at their fingertips to maintain a strong visual brand. Since the launch of the updated visual identity, they've gone on to update their website, graphic wraps on their fleet of delivery vehicles, signage, and promotional pieces for both print and digital applications such as social media.

Junior's Bootwax threadJunior's Bootwax logo as a gif.Junior's Bootwax thread

House of Flowers Identity

In an effort to be proactive and maintain the quality of the brand across all visuals, a local floral and gift shop decided to refresh it's visual identity while maintaining brand equity.
Category
Brand Identity
Client
House of Flowers
Release
August 2020
A little girls with a floatie in a pool holding orange slices on her eyesGIF of Liner World logo

House of Flowers has established a strong reputation within their community. They've become known as the go-to option for those wanting a premier shopping experience for decor and floral arrangements. The visual elements used throughout the brand were beginning to feel dated and since all of their products and offerings were consistent in their aesthetic quality, they wanted the brand to match. Quill was brought in to take a good look at what got them to where they are and create a stronger foundation for the future.

Many pools with all different liners"You and your pool mean the world to us" Liner World slogan

While reviewing all the pieces of their puzzle, we began to call out elements and stylings that were true to their brand personality and provide recommendations for how everything could be simplified for more impact. We then documented the rules within an extensive brand style guide.

Liner World website mock-up

Following the visual identity update, House of Flowers hired a new marketing resource who was equipped with design capabilities. Every identity created by Quill Creative comes complete with a brand style guide to follow so they had all the tools and elements at their fingertips to maintain a strong visual brand. Since the launch of the updated visual identity, they've gone on to update their website, graphic wraps on their fleet of delivery vehicles, signage, and promotional pieces for both print and digital applications such as social media.

Liner World mobile website mock-upSocial Media Icons for LinerWorldLiner World mobile website mock-upLiner World branding manualA pug in an inner-tube with Liner World graphicsIcons for Liner World branding