Quill feather

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Quotation Marks

The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.

Liz jansen, foundation director, mercy health foundation

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Quotation Marks

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.

Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

Tom beatty, owner

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Historical Harry Miller pointing at the bottom of his shoes.100 Year emblem

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Multi-Housing, Laundromats/Coin Laundries, On-Premises Laundry

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Current laundry solutions from a company with historic values. Coin-O-Matic 6 logo lockups.

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Coin-O-Matic van mockup
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
We're your connection to an impressive community.

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


EAA Campaign box mockupEAA brochure and phone cordEAA Booklet spread.

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

EAA PostcardEAA Campaign booklet infographics.
2 Booklets showing the categories of the campaign.3 Flyers showing the categories of the campaign booklet. Mobile Campaing with computer and phone mockup.

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Man giving a Tips for Teens presentation.Gif of Breakwater logo.

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

A Community TogetherBreakwater community hotline business cards.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


We love you logo.Breakwater website home page mockup.3 Image collage: Breakwater movie poster, a man wearing Breakwater shirt, and an informational pop-up banner.

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Police Officer holding hands with a few community kids. Breakwater Podcast logo with blue mug.Breakwater podcast phone mockups.Breakwater branded flyers.
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
House of Flowers bouquet of roses wrapped in HOF craft floral paper.

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

House of Flowers business cards.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


House of Flower's logos.Collage of House of Flowers collateral: Delivery van, gift cards, email template.

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Collage: House of Flower's postcard, plant care cards, and flowers.House of Flowers catalog booklet mockup.House of Flower's postcard.Thanks for shopping local with greenery.

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Person holding Feeding America Annual Report spread.Together we can solve hunger. Food bank loading food into someone's car.

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Feeding America sketches of illustrations.An annual report on a desk

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Feeding America illustration of a grocery bag with food.Woman reading annual report

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Feeding America data illustration with people directing volunteers.
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
CATEGORY
Craft Coating logo

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Craft Coating drop emblem gif.

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Craft Coating folder mockup.

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Bike graphic with an appCraft Coating brown bar with toolbox illustration.

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Safer at 6 Logo gif.Man on a computer wearing a face mask

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Safer at 6 Elevator mockup with sign.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


"Safer at Six" campaign hand washing signsSafer at 6 mask poster.Safer at 6 arrow 'Enter Here'

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

A bottle of hand sanitizer with a person on a laptop blurry in the backgroundSafer at 6 stairs signage

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Good Foods logo

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Image of a brand guide showcasing food

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Quill Team member working on her computer.

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Junior's Bootwax threadJunior's Bootwax label.
Clarence Gereau signature.

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.
Kathi Hegranes - Injury Prevention & Outreach Coordinator, ThedaCare

Junior's Boot Wax tins

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Junior's Bootwax tin rolling across the screen. Junior's Bootwax threadJunior's Boot Wax website mock-up

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Junior's Bootwax threadJunior's Bootwax logo as a gif.Junior's Bootwax thread

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
A little girls with a floatie in a pool holding orange slices on her eyesGIF of Liner World logo

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Many pools with all different liners"You and your pool mean the world to us" Liner World slogan

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Liner World website mock-up

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Liner World mobile website mock-upSocial Media Icons for LinerWorldLiner World mobile website mock-upLiner World branding manualA pug in an inner-tube with Liner World graphicsIcons for Liner World branding
Quotation Marks

We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.

Brittany THurman, creative director, linerworld

Quotation Marks