Quill feather

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

The Solution

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpage

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
Girl holding open sign at a small businessAchieve your financial goals

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Accounting team at deskAlly Tax & Accounting logo

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Quotation Marks

Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!

Dr. Stephanie Matulle, Owner, Ally Tax & Accounting

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
The Waters building overlooking the water
Historic image of The Waters building

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


The Waters logo refinement and color palette
The Waters website The Waters services brochure

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

AAA Liner Replacements logo and social media ads

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


AAA Collateral & FolderAAA Website designAAA truck decal

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Quotation Marks

We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.

Brittany Thurman, Assistant Director, AAA Liner Replacements

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
Oshkosh Aviation Business Park aerial view
OSH in blue box

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Become a part of Oshkosh's Aviation Story and business card design

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Oshkosh Aviation on Park logo and iconography

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Quotation Marks

The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.

TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
Staying Alive Campaign logo

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Staying Alive campaign banner

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Staying Alive Campaign Collateral
Quotation Marks

The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.

Liz jansen, foundation director, mercy health foundation

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
FOCUS Stage event"My daughter would have turned four today"

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

ThedaCare logo
No distractions, stay focused

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


FOCUS staged event

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Quotation Marks

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.

Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
Come drink with us

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Gabe's logoGabe's logo lockups

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
Inspection Services of Wisconsin's logo

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Inspection Services of Wisconsin's card and iconography set

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

Tom beatty, owner

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
Pillars signage on road

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Pillars color palette

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Pillars logo lockups

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
Worker looking at the Allsource App on phone

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Allsource logo and business cards

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Allsource Product bucket and product tips sheetAllsource truck wrap

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Allsource app designAllsource product brochureAllsource tradeshow booth

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Harry Miller Companies vehicle wrap
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
We're your connection to an impressive community - messaging

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

EAA PostcardEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
Person giving presentation on Tips for TeensAnimated Breakwater logo

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

A community togetherBreakwater business cards

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


We <3 YouBreakwater websiteBreakwater poster designs

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
House of Flowers Made in Oshkosh, Wisconsin floral paper

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

House of Flowers business cards.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


House of Flower logo lockupsHouse of Flowers Campaign collateral

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
Spread of Feeding America Annual ReportTogether we can solve hunger.

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Girl reading Feeding America Annual Report impact page

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
CATEGORY
Brand Identity
Craft Coating logo

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Craft Coating emblem gif

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Craft Coating folder with sales collateral

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Craft Coating social media graphics

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Oshkosh Corporation Safer At Six elevator signage

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

Good Foods color changing logo gif

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Good Foods brand guide cover & pages

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Designer at computer using the Good Foods brand guide

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.
Kathi Hegranes - Injury Prevention & Outreach Coordinator, ThedaCare

Junior's Boot Wax tin packaging design

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

Junior's Boot Wax logo animation

FOCUS Identity

For more than two decades, the Trauma Center at ThedaCare Regional Medical Center-Neenah has hosted a program aiming to empower high school-age students to make safe choices by shedding light on the dangers of risky behaviors and their often life-changing outcomes. What started as a program revolving around the subject of substance abuse has evolved throughout the last 20 years and required an updated messaging platform and brand identity to bring it to life.
Client
ThedaCare
Release
May 2020
Category
Brand Identity
Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.

In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.


LinerWorld website pages

On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.

LinerWorld iconography and website pagesLinerWorld iconographyLinerWorld digital advertisingLinerWorld liner manual collateralPug in a donut floatyIcons for Liner World branding
Quotation Marks

We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.

Brittany THurman, creative director, linerworld

Quotation Marks