Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.
Liz jansen, foundation director, mercy health foundation
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.
Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.
Tom beatty, owner
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.
JOE MAUTHE, Executive Director
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base. The end product has taken our brand to a level that I frankly believe to be genius.
Matt MIller, PRESIDENT, HARRY MILLER COMPANIES
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.
Samantha Hilker, Community Health Strategist, Breakwater
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.
Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.
Aaron Johnson, President, Craft Coating
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.
Mandy Bottomlee, Director of Content Marketing, Good Foods
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.
Kathi Hegranes - Injury Prevention & Outreach Coordinator, ThedaCare
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
Thedacare is one of the leading nonprofit healthcare providers in northeast and central Wisconsin. They work passionately to support programs and initiatives for improving community health. One of those programs has been running consecutively for almost 20 years and started as a program to educate high schoolers on the dangers of drinking and driving. Over the years, the number of distractions available has increased and the program has shifted to stay relevant. Not only is there a focus on drinking and driving, but now incidents stemming from distractions such as cell phone use have continued to rise. Our job was to rename and rebrand this community program to bring it up to speed with today’s issues.
Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.
On May 26th, 2020, Thedacare announced the launch of the new FOCUS program to an excited community. Plans were set to hold their first event in late October that year. Due to the worldwide COVID pandemic, the 2020 program was canceled and rescheduled to be virtual. With the newly created brand and visual elements, Thedacare was able to leverage production partners to bring the program to life in a virtual environment. When Thedacare extends its reach into our community with programs such as this one, there’s no doubt that positive impact happens.
We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.
Brittany THurman, creative director, linerworld
