Our goal for creating the identity for this program is to provide a clear message and an impactful design system that they could leverage for the next 20 years. By including colors from the Thedacare brand and giving the design an edgy twist, we aimed to create a solution that would resonate with students as well as compliment the core brand.
In an effort to be as straightforward as possible, we chose to rename the program to FOCUS. As simple as it sounds, it’s what needs to stick. The word is also an acronym with 5 pillars of information. This program and it’s marketing materials are crafted and designed to remind people, with sobering examples of the alternative, that while they’re on the road, they should just focus on driving.