A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.
Alex Tyink, President, Fork Farms
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.
Alex Tyink, President, Fork Farms
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.
Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.
Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
Working with Quill has been a priceless asset to our company! They are extremely talented and their work is impeccable. Their team helped bring our company alive in award winning ways! Their communication and timeliness makes working with them seamless and extremely easy. They really do all they can to meet every one of our needs. We are so appreciative of their hard work!
Dr. Stephanie Matulle, AyD, CAS, AHC, RYT - Owner, Clinical Ayurvedic Doctor, Arise balanced wellness
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
Quill helped us define the intangible of our organization. They were there at every step to help us, they dived deep into our history and found a brand that felt like us. Can't say enough about them or their process.
Justin Kasper, President, MacDowell Male Chorus
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
Working with Quill taught me that branding is absolutely crucial for any product in any category. And they've been an absolute pleasure to work with from start to finish of my product rebrand. The team is very professional, extremely talented in creativity, design and messaging, and exceptional with communication. They know what they are doing, and their work shows.
Toni Maretti, Owner, Momentum Carnivore Nutrition
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
The team at Quill has done an amazing job taking our vision and turning it into a consistent and distinctive brand. The identity captures the essence of Sturgeon Spirits and brings it to life for all to enjoy.
Karl Loewenstein, Owner, Sturgeon Spirits Craft Distillery
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
Valley is fortunate to work with Quill Creative. Whether big or small, repeat or new, the Quill team always ensures each project reflects our brand and achieves the desired objective. This year, Quill helped us evolve our 2022 Annual Report to be a fresh, succinct and informative reflection of our previous year’s business. It is great to work with a creative partner who is not only a diligent steward of our brand, but also a visionary leader in the branding industry.
Sue bowden, vice president of product management and Marketing
valley cooperative association
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.
Alex Tyink, President, Fork Farms
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!
Dr. Stephanie Matulle, Owner, Ally Tax & Accounting
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.
Brittany Thurman, Assistant Director, AAA Liner Replacements
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.
TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.
Liz jansen, foundation director, mercy health foundation
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.
Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.
Tom beatty, owner
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.
JOE MAUTHE, Executive Director
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base. The end product has taken our brand to a level that I frankly believe to be genius.
Matt MIller, PRESIDENT, HARRY MILLER COMPANIES
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.
Samantha Hilker, Community Health Strategist, Breakwater
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.
Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.
Aaron Johnson, President, Craft Coating
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.
Mandy Bottomlee, Director of Content Marketing, Good Foods
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
A few short years after Nathan and Austin finished their studies at Michigan Tech with degrees in engineering, they found a unique way to apply their education that paired with personal passions. Both being long distance hikers with thousands of miles under their boots, they found themselves unhappy with the products available in the market. They took it upon themselves to design, develop, sew and test ultralight and durable gear made with their own hands.
Little did they know that these products would solve fundamental problems felt by many other long distance hikers. They saw themselves as humble trampers while their community saw them as industry leaders who brought their vibrant personalities to market through their products. Our challenge was to create a brand identity that represented the authenticity of their approach and gave them a foundation to scale an ecommerce business.
As with any successfully positioned brand identity, our focus was on customers and competitors. We learned that long distance hikers love their equipment as much as the trail itself. Their equipment allows them to safely enjoy remote areas and act as a catalyst for memories to be made. With long distance hikers especially, these memories are rooted in the camaraderie developed with others on the trail. Although the scenery is usually epic, it’s the people that make the hard work of hiking up and down mountains and traveling miles upon miles for months on end worth it.
We also found that most competitors focus their marketing efforts on the products being sold rather than the experience of the trail. They display their products in vast and impressive mountain ranges but lack the emotional enjoyment that comes from friendships. Because of this we chose to focus the CTUG brand on people rather than just pushing products and features first. Not to mention that if you’ve ever hiked a long trail, you’ll know that lighter miles make for a more enjoyable experience.
During the brand development process, the team at Chicken Tramper felt that the authenticity of their brand was finally coming to life by seeing examples of messaging and visuals. Since they have marketing resources on staff, we made sure that every element of their brand identity could be expanded in-house for rapid speed to market of new campaigns and products. The growing team at Chicken Tramper is now fully aligned on their mission to accelerate brand positioning towards market success.
We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.
Brittany THurman, creative director, linerworld
