Over the past 35 years, Darabosh Tax and Accounting operated under the premise of building personal relationships first to provide the most tailored experience for customers who all have unique needs. From business clients to assisting families with personal accounting support, Darabosh proves in their actions and their work that people come first. The firm would be moving locations locally so they took it as an opportunity to reinvent themselves with a rebrand and make an impact by promoting their new location and updated brand identity.
The new brand identity solution is rooted in the fact that this accounting firm, unlike others, creates an intimate experience for how they treat customers and provide service. They take a hands-on approach and are always engaged to provide support. Because of this, the name Ally was chosen and the visual identity was developed to mirror their grounded, nurturing, knowledgeable and reliable approach.
The rebrand evolved into a beautiful balance of professionalism and modern layout to provide a brand foundation that makes the Ally Tax and Accounting identity feel like the warm and trustworthy partner they are. Patterns inspired by the architecture of their new space paired with clean typography and layout creates a feeling of authenticity and clarity for their audience. The newly established visual identity is now documented within a fully functional brand guide and will lead them and their partners for years of marketing efforts, client communications and branded initiatives to come.