Located in the heart of the midwest, Oshkosh is known worldwide for holding the world’s greatest annual fly-in aviation celebration. This event, hosted by the Experimental Aircraft Association has been a staple of the community and places Oshkosh on the map every year. With the potential energy of this business park staged for launch, all that was missing was a brand identity to reflect its unique attributes.
Since this engaged community is already familiar with Oshkosh’s aviation story, we knew that rooting the messaging platform around this backstory would resonate and develop a sense of belonging for those interested in relocating or building an aviation-centric business here. With the advancement of technology, we understood that the visual application needed to be clean, tech-appropriate, and also use design elements that this community currently leverages to create an impactful and memorable system of messaging and design.
By building a business in Oshkosh, you’ll be able to write your own chapter in Oshkosh’s aviation storybook. This message is leveraged throughout collateral as the core message and supported with community highlights, airport features, talent statistics, business incentives and accolades relating to the area’s quality of life standards. A combination of sales kits, brochures, advertising and promotional materials are currently being leveraged to drive businesses throughout the world to consider the aviation business park so they can be a part of the next chapter in the Oshkosh’s aviation history book.