The challenge was twofold: to encapsulate Maya Pet's unique essence and align its brand story with its sister supplement, Somaya Life. Like Somaya Life, Maya Pet’s competitors were chasing very specific demographics, typically products aimed at only one type of animal. Because Maya Pet is safe and effective for all pets, our team set out to create an identity that showcased Maya Pet’s versatility in addressing common pain points for pet owners, as well as establishing its connection with its human counterpart, Somaya Life.
After channeling the the etymological roots of the Greek word "soma," which means “body,” into the Somaya Life identity, we extended this concept into the Maya Life brand, incorporating similar mosaic and archaic elements reminiscent of Greek antiquity as those that adorned Somaya Life's branding onto the canvas of Maya Pet. Maya Pet also needed to stand alone as its own unique product, so our designers created a new color palette of deeper and more vivid neutrals and blues that evokes the lively and vibrant nature of our pets.
With a newly imagined brand identity and comprehensive brand guide, Maya Pet takes center stage as a stand-out new product on the market while also staying true to an overall narrative and aesthetic that connects it with its sister product, Somaya Life. The brand is now armed with a toolkit that allows it to navigate the market with authenticity and precision, forging a path for pet wellness that speaks to a holistic approach toward pet-wellbeing and the enduring bond shared between humans and their beloved animal companion.