Due to the extensive nature of our rebranding process at Quill Creative, we knew that collateral for assembly manuals and grow guides would accompany product packaging and would be one of the first pieces a new customer would experience. Our goal was to make a cohesive kit that would reflect the professionalism of the Fork Farms brand and be easy enough to follow that an elementary school student could handle it. Because in some lucky classrooms across the world, that’s who’s doing the unboxing.
There’s nothing better than having every resource at your fingertips when diving into something new. When customers have the tools and a clear guide, it creates a sense of confidence and empowerment. Physical booklets, tracking sheets and reference guides outline a clear path for set up, operations and troubleshooting. If they prefer a digital experience, all of these tools and guides are available within the Farmative platform and can be accessed even if they lose track of the physical copies. By scanning QR codes provided throughout the starter kit, farmers can access video content that walks through every step of the set up and farming process for those who prefer a visual learning experience.