An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.
With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.
Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.