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The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Quotation Marks

The team at Quill has done an amazing job taking our vision and turning it into a consistent and distinctive brand. The identity captures the essence of Sturgeon Spirits and brings it to life for all to enjoy.

Karl Loewenstein, Owner, Sturgeon Spirits Craft Distillery

Quotation Marks

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

The Solution

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpage

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
Girl holding open sign at a small businessAchieve your financial goals

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

Accounting team at deskAlly Tax & Accounting logo

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Quotation Marks

Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!

Dr. Stephanie Matulle, Owner, Ally Tax & Accounting

Quotation Marks

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
The Waters building overlooking the water
Historic image of The Waters building

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

AAA Liner Replacements logo and social media ads

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

AAA Collateral & FolderAAA Website designAAA truck decal

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Quotation Marks

We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.

Brittany Thurman, Assistant Director, AAA Liner Replacements

Quotation Marks

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
Oshkosh Aviation Business Park aerial view
OSH in blue box

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

Become a part of Oshkosh's Aviation Story and business card design

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Oshkosh Aviation on Park logo and iconography

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Quotation Marks

The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.

TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION

Quotation Marks

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
Staying Alive Campaign logo

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Staying Alive campaign banner

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Staying Alive Campaign Collateral
Quotation Marks

The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.

Liz jansen, foundation director, mercy health foundation

Quotation Marks

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
FOCUS Stage event"My daughter would have turned four today"

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

ThedaCare logo
No distractions, stay focused

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

FOCUS staged event

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Quotation Marks

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.

Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare

Quotation Marks

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
Come drink with us

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Gabe's logoGabe's logo lockups

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
Inspection Services of Wisconsin's logo

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

Inspection Services of Wisconsin's card and iconography set

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

Tom beatty, owner

Quotation Marks

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
Pillars signage on road

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

Pillars color palette

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Pillars logo lockups

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
Worker looking at the Allsource App on phone

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

Allsource logo and business cards

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Allsource Product bucket and product tips sheetAllsource truck wrap

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Allsource app designAllsource product brochureAllsource tradeshow booth

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Harry Miller Companies vehicle wrap
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
We're your connection to an impressive community - messaging

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

EAA PostcardEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
Person giving presentation on Tips for TeensAnimated Breakwater logo

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

A community togetherBreakwater business cards

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

We <3 YouBreakwater websiteBreakwater poster designs

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
House of Flowers Made in Oshkosh, Wisconsin floral paper

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

House of Flowers business cards.

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

House of Flower logo lockupsHouse of Flowers Campaign collateral

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
Spread of Feeding America Annual ReportTogether we can solve hunger.

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Girl reading Feeding America Annual Report impact page

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
CATEGORY
Brand Identity
Craft Coating logo

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Craft Coating emblem gif

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

Craft Coating folder with sales collateral

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Craft Coating social media graphics

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

Oshkosh Corporation Safer At Six elevator signage

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

Good Foods color changing logo gif

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Good Foods brand guide cover & pages

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Designer at computer using the Good Foods brand guide

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Junior's Boot Wax tin packaging design

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

Junior's Boot Wax logo animation

The Waters Identity

A historic event venue and home of the Oshkosh Yacht Club was in need of a website update and took the opportunity to refresh their identity at the same time. With decades of brand equity built, we used a minimally invasive approach to create a refreshed visual identity without losing their established essence.
Client
The Waters
Release
April 2022
Category
Brand Identity
Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

An iconic waterfront property, with a stunning Georgian Revival building, was originally constructed in 1903 as the Oshkosh Yacht Club. In 2008, a local family purchased the property and renovated it into a premier event space and took on the namesake of the original architect, William Waters. The newly renovated property brought back the original charm and became known throughout the state as a premier waterfront event venue. Our task was to create a robust visual identity solution to uphold the quality standards conveyed by the property.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

With various customer segments in mind, we knew that maintaining brand equity throughout the solution would be key. The Waters had a wonderful reputation so it was essential that we didn’t reinvent the brand identity but rather elevate it to be relevant in today’s competitive market. Messaging, typography, colors and logo refinement all came together using a clean, balanced, and modern layout with supporting design elements that were inspired by the space.

LinerWorld website pages

Great customer service is something that The Waters doesn’t shy away from. With their newly established visual identity, every step of the customer journey is consistent and tailored in a way that captures the essence of what you can expect when you step onto the property. They now have a fully documented brand guide and design assets to create future campaigns and branded initiatives.

LinerWorld iconography and website pagesLinerWorld iconographyLinerWorld digital advertisingLinerWorld liner manual collateralPug in a donut floatyIcons for Liner World branding
Quotation Marks

We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.

Brittany THurman, creative director, linerworld

Quotation Marks