In a post-covid environment, the food industry has taken multiple blows to the chin. With their customers stressed over supply chain issues, product availability, cost inflations and staff shortages, Valley Cooperative Association took this as an opportunity to be a stable foundation. With a theme of “Embracing the Challenges of Change,” we worked to develop a visual theme that felt structurally solid and calming in nature.
This annual report is an uplifting piece that exudes confidence and trustworthiness in a time of industry turbulence. Design elements and layout styles were chosen to pair with the established Valley brand identity and work as the cornerstone to their shareholders meeting. Highlighting topics ranging from retirement announcements, new staff appointments, business expansions, charitable donations and year-end financials, this document meshed stunning design with layouts that are easy to digest.
The only way to move forward for any successful business is to realize that constant change is inevitable and those that embrace it will come out ahead. This annual report works as a reminder that Valley is here for the long-haul and will continue to be a partner that’s allowing the opportunity to share in what’s possible.
Valley is fortunate to work with Quill Creative. Whether big or small, repeat or new, the Quill team always ensures each project reflects our brand and achieves the desired objective. This year, Quill helped us evolve our 2022 Annual Report to be a fresh, succinct and informative reflection of our previous year’s business. It is great to work with a creative partner who is not only a diligent steward of our brand, but also a visionary leader in the branding industry.
SUE BOWDEN, VICE PRESIDENT OF PRODUCT MANAGEMENT AND MARKETING, VALLEY COOPERATIVE ASSOCIATION
