Quill feather

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Quill Creative: Computer Corner Website home page design with illustrationsQuill Creative: Computer Corner tagline "We're in Your Corner" with custom illustration

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Quill Creative: Computer Corner gradient arch
Quill Creative: Computer Corner services web page design

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Quill Creative: Computer Corner illustration collage paired with imagesQuill Creative: Computer Corner illustration style for website design

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quill Creative: Computer Corner Web Pages

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Quill Creative - 111. N Main visual brand identity highlight. "Better views for business"Quill Creative - 111. N Main visual brand identity building schematic

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Quill Creative - 111. N Main visual brand identity overview brochure

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Quill Creative - 111. N Main visual brand identity floor mapQuill Creative - 111. N Main visual brand identity websiteQuill Creative - 111. N Main visual brand identity icon setQuill Creative - 111. N Main visual brand identity building exterior advertisementQuill Creative - 111. N Main visual brand identity social posts

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quill Creative - 111. N Main visual brand identity email graphicQuill Creative - 111. N Main visual brand identity rack card

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Quill Creative - Feeding America 2023 Annual Report covers with the theme "Together we can"

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Quill Creative - Feeding America 2023 Annual Report brand guidelines Quill Creative - Feeding America 2023 Annual Report Hmong Elder's hydroponic farming spreadQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report veggie patternQuill Creative - Feeding America 2023 Annual Report service map

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Quill Creative - Feeding America 2023 Annual Report spreadsQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report program offering spreadsQuill Creative - Feeding America 2023 Annual Report financial page

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Quill Creative - Fletch's High Spirits Brand Identity logoQuill Creative - Fletch's High Spirits Brand Identity digital menu

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Quill Creative - Fletch's High Spirits Brand Identity social media posts

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Quill Creative - Fletch's High Spirits Brand Identity sandwich boardQuill Creative - Fletch's High Spirits Brand Identity menus

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quill Creative - Fletch's High Spirits Brand Identity bottles

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Quill Creative - Senior Stride Helping seniors find their stride.

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Quill Creative - Senior Stride Home Care illustration style

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Quill Creative - Senior Stride Website pagesQuill Creative - Senior Stride Sales Kit with folder, business card and tri-fold brochureQuill Creative - Senior Stride Icon setQuill Creative - Senior Stride Trade show exhibitQuill Creative - Senior Stride Social media graphics + adsQuill Creative - Senior Stride referral card and checklist templates

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quill Creative - Senior Stride Brochures with long format contentQuill Creative - Senior Stride Illustration style

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Graze Theme Design

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event InvitationsQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event Invite

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Guest Speaker

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event ImageQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Quill Creative - Great Northern Brand Support Report to the Community Cover and Interior SpreadQuill Creative - Great Northern Brand Support Report to the Community sustainablityQuill Creative - Great Northern Brand Support Report to the Community "Making a Difference"

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Quill Creative - Great Northern Brand Support Report to the Community spreadQuill Creative - Great Northern Brand Support Report to the Community illustration of sustainable and recyclable packaging.

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Quill Creative - Great Northern Brand Support Report to the Community infographic

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quill Creative - Great Northern Brand Support Report to the Community spreads
Quotation Marks

For the 2023 Report to the Community, Quill Creative was able to cleverly integrate elements of our newly revised brand identity and ensure a smooth transition. Our brand graphics are now much more in sync with who we are as a company and are showcased within this report. Quill managed this project well and their creativity was outstanding.

MARK VAN PAY, VP Marketing, GREAT NORTHERN CORPORATION

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Quill Creative - Great Northern Company Rebrand Sustainability focused brand elementsQuill Creative - Great Northern Company Rebrand social media carousel

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Quill Creative - Great Northern Company Rebrand website page desktop and mobileQuill Creative - Great Northern Company Rebrand tradeshow boothQuill Creative - Great Northern Company Rebrand sustainabilityQuill Creative - Great Northern Company Rebrand sales sheetQuill Creative - Great Northern Company Rebrand sales sheet

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quill Creative - Great Northern Company Rebrand website pageQuill Creative - Great Northern Company Rebrand social media ad
Quotation Marks

Quill spent the time to understand our brand and what it stood for in the marketplace. They were able to cleverly integrate elements of our current brand graphics into the refresh to ensure a smooth transition. Our brand graphics are now much more in sync with who we are as a company. Quill managed this project really well and their creativity is outstanding.

MARK VAN PAY, VP Marketing, GREAT NORTHERN CORPORATION

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Quill Creative Brand Support - J.J Keller 70 year anniversary table bookletQuill Creative Brand Support - J.J Keller 70 year anniversary booklet cover

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet historical timeline

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pageQuill Creative Brand Support - J.J Keller 70 year anniversary booklet pagesQuill Creative Brand Support - J.J Keller 70 year anniversary booklet historical pages

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pages

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Quill Creative - AIA Corporation photography style

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Quill Creative - AIA Corporation  "You deserve a partner who listens."Quill Creative - AIA Corporation iconography moving graphic style

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Quill Creative - AIA Corporation Business Card DesignQuill Creative - AIA Corporation sell sheetsQuill Creative - AIA Corporation social media graphic "Making work simpler"Quill Creative - AIA Corporation scrolling website page on phone.Quill Creative - AIA Corporation branded brochuresQuill Creative - AIA Corporation custom iconography style

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quill Creative - AIA Corporation water bottle designQuill Creative - AIA Corporation community website page
Quotation Marks

In today’s environment where change is the only constant, the ability to evolve while retaining one's core identity is crucial. Quill Creative has demonstrated this skill brilliantly with AIA's brand refresh. It's a testament to their strategic thinking, creative execution, and deep understanding of brand dynamics in a competitive landscape.

Stacy Price, VP Marketing, AIA Corporation

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
E-Power Brand Identity "Digital marketing confidence from our team to yours."E-Power Brand Identity happy client photograph

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

E-Power Brand Identity "Results from experts you can trust."

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

E-Power Brand Identity business cardsE-Power Brand Identity digital ad setE-Power Brand Identity infographic styleE-Power Brand Identity team members photograph

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

E-Power Brand Identity sales kit folder with case studiesE-Power Brand Identity slide deck presentation E-Power Brand Identity trade show booth graphicsE-Power Brand Identity illustration styleE-Power Brand Identity email campaign
Quotation Marks

If you are seeking a partner to embark on a journey of brand transformation, I wholeheartedly recommend Quill. Their ability to combine strategic brilliance with creative excellence is a rare find in the industry!

Ellie Gunville, Co-Owner, E-Power Digital Marketing

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Fork Farms Education System - Lesson SheetsFork Farms Education System - Badge Program System

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Fork Farms Education System - Lesson Illustration StyleFork Farms Education System - Lesson Educator SheetsFork Farms Education System - Student Work SheetsFork Farms Education System - Educational lesson slide deck

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Fork Farms Education System - Lesson SlideFork Farms Education System - Overview SheetFork Farms Education System - Illustration styleFork Farms Education System - Lesson Work Sheets

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Fork Farms Education System - Badge Program headerFork Farms Education System - Badge Program badgesFork Farms Education System - Badge Program Booklet coverFork Farms Education System - Badge Program Assembly SheetFork Farms Education System - Badge Program Sheets
Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Fork Farms starter kit whole package in folder

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Fork Farms starter kit folder Fork Farms starter kit introduction to company Fork Farms starter kit. Assembly guide coversFork Farms starter kit, assembly list with illustrationsFork Farms starter kit sheetsFork Farms starter kit illustration of hydroponic lettuce Fork Farms hydroponic lettuce seedFork Farms starter kit, grow guide cover

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Fork Farms starter kit. Grow Guide infographicsFork Farms starter kit. Assembly IllustrationFork Farms harvesting lettuce from Flex Farm
Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Feeding America 2021 Annual Report cover and spread with illustrationsFeeding America 2021 Annual Report cover and spreads

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Feeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report Impact with infographics

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Feeding America 2021 Annual Report storyFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustrations on pageFeeding America 2021 Annual Report story illustrations

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Feeding America 2021 Annual Report infographicsFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report back cover
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Castle Pierce brand packaging done rightCastle Pierce logo

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic
Quotation Marks

Updating the brand of the oldest business in Wisconsin still owned by a legacy family member, was not to be taken lightly. What we liked best about working with Quill was their respect for the past, while still forging a current brand strategy, supported with great creativity, to help us grow for another 100 years. It’s a very open and transparent relationship with great communication along the way.

Mark Elliott, Brand Packaging Sales & Marketing, Castle pierce

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
Maya Pet logo and pattern

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Ancient wisdom for healthy pets. Maya Pet icons

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit
Quotation Marks

What’s impressive is how Quill understood a complex technical product and simplified the message for general public understanding. This was done with a high level of respect, professionalism, and little use of our company time. Then the Maya Pet package designs won American Package Design Awards from GDUSA Magazine.

Richard Breunig, Founder & President, Priority IAC

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
Somaya Life - It's time to get smart about your gut health

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Somaya Life logoSomaya Life social media ads and packaging box

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Somaya Life iconsAn anthrobiotic that is beyond good.

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page
Quotation Marks

What’s impressive is how Quill understood a complex technical product and simplified the message for general public understanding. This was done with a high level of respect, professionalism, and little use of our company time. Then the Somaya Life package designs won American Package Design Awards from GDUSA Magazine.

Richard Breunig, Founder & President, Priority IAC

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Oshkosh Country Club historical images with Since 1899

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Quotation Marks

Working with Quill has been a priceless asset to our company! They are extremely talented and their work is impeccable. Their team helped bring our company alive in award winning ways! Their communication and timeliness makes working with them seamless and extremely easy. They really do all they can to meet every one of our needs. We are so appreciative of their hard work!

Dr. Stephanie Matulle, AyD, CAS, AHC, RYT - Owner, Clinical Ayurvedic Doctor, Arise balanced wellness

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Devil's Cask - Innovation without disruptionDevil's Cask logo

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Devil's Cask barrel applicationDevil's Cask product innovation page

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Quotation Marks

Quill helped us define the intangible of our organization. They were there at every step to help us, they dived deep into our history and found a brand that felt like us. Can't say enough about them or their process.

Justin Kasper, President, MacDowell Male Chorus

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Fanny pack design

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Momentum brand elements - Icons

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Quotation Marks

Working with Quill taught me that branding is absolutely crucial for any product in any category. And they've been an absolute pleasure to work with from start to finish of my product rebrand. The team is very professional, extremely talented in creativity, design and messaging, and exceptional with communication. They know what they are doing, and their work shows.

Toni Maretti, Owner, Momentum Carnivore Nutrition

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Sturgeon Spirits logoAn Experience Like No Other with image of a still

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Quotation Marks

The team at Quill has done an amazing job taking our vision and turning it into a consistent and distinctive brand. The identity captures the essence of Sturgeon Spirits and brings it to life for all to enjoy.

Karl Loewenstein, Owner, Sturgeon Spirits Craft Distillery

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
Grains on wood background next to cover of Valley Annual Report

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

From Goods to Great
Quotation Marks

Valley is fortunate to work with Quill Creative. Whether big or small, repeat or new, the Quill team always ensures each project reflects our brand and achieves the desired objective. This year, Quill helped us evolve our 2022 Annual Report to be a fresh, succinct and informative reflection of our previous year’s business. It is great to work with a creative partner who is not only a diligent steward of our brand, but also a visionary leader in the branding industry.

Sue bowden, vice president of product management and Marketing
valley cooperative association

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

The Solution

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
Girl holding open sign at a small businessAchieve your financial goals

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Accounting team at deskAlly Tax & Accounting logo

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Quotation Marks

Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!

Dr. Stephanie Matulle, Owner, Ally Tax & Accounting

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

AAA Liner Replacements logo and social media ads

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

AAA Collateral & FolderAAA Website designAAA truck decal

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quotation Marks

We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.

Brittany Thurman, Assistant Director, AAA Liner Replacements

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Oshkosh Aviation Business Park aerial view
OSH in blue box

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Become a part of Oshkosh's Aviation Story and business card design

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Oshkosh Aviation on Park logo and iconography

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Quotation Marks

The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.

TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
Staying Alive Campaign logo

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Staying Alive campaign banner

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Staying Alive Campaign Collateral
Quotation Marks

The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.

Liz jansen, foundation director, mercy health foundation

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
FOCUS Stage event"My daughter would have turned four today"

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

ThedaCare logo
No distractions, stay focused

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

FOCUS staged event

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Quotation Marks

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.

Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
Come drink with us

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Gabe's logoGabe's logo lockups

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Inspection Services of Wisconsin's logo

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Inspection Services of Wisconsin's card and iconography set

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

Tom beatty, owner

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Pillars signage on road

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Pillars color palette

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Pillars logo lockups

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Worker looking at the Allsource App on phone

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Allsource logo and business cards

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Allsource Product bucket and product tips sheetAllsource truck wrap

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Allsource app designAllsource product brochureAllsource tradeshow booth

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Harry Miller Companies vehicle wrap
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
We're your connection to an impressive community - messaging

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

EAA BD campaign - Post Card mailerEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Person giving presentation on Tips for TeensAnimated Breakwater logo

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

A community togetherBreakwater business cards

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

We <3 YouBreakwater websiteBreakwater poster designs

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
House of Flowers Made in Oshkosh, Wisconsin floral paper

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

House of Flower business cards

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

House of Flower logo lockupsHouse of Flowers Campaign collateral

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION
Spread of Feeding America Annual ReportTogether we can solve hunger.

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Girl reading Feeding America Annual Report impact page

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
CATEGORY
Brand Identity
Brand Strategy
Craft Coating logo

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Craft Coating emblem gif

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Craft Coating folder with sales collateral

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Craft Coating social media graphics

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Oshkosh Corporation Safer At Six elevator signage

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
RECOGNITION

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Good Foods color changing logo gif

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Good Foods brand guide cover & pages

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Designer at computer using the Good Foods brand guide

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Junior's Boot Wax tin packaging design

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

Junior's Boot Wax logo animation

AIA Identity

AIA is a dynamic and dedicated community of promotional product distributors, proudly standing among the top 20 in the industry. With a robust network comprising over 200 independent distributors and access to a vast pool of more than 3,000 suppliers, AIA has firmly established itself as a prominent player in the industry arena. Committed to their mission of empowering distributors to excel professionally and personally, AIA boasts a passionate team of over 70 employees who work tirelessly to support their members' growth and success. In a strategic move towards modernization and evolution, AIA partnered with Quill to refresh and revitalize their brand identity, positioning themselves at the forefront of the industry's competitive landscape.
Client
AIA Corporation
Release
August 2023
Category
Brand Identity
Brand Strategy
Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

The challenge presented to Quill was a delicate balancing act. AIA had already carved a formidable niche for itself within the promotional product industry, enjoying strong brand equity and industry recognition. The task at hand was to breathe new life into the brand without losing the essence that had made AIA successful in the first place. The challenge was to create a brand identity that felt fresh, dynamic, and contemporary while remaining firmly rooted in AIA's established brand voice. Quill needed to springboard off AIA's existing brand, ensuring that the refresh would enhance the brand's appeal without erasing the legacy that AIA had built over the years.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

Recognizing AIA's commitment to community and connection and their empowering and confident voice, Quill crafted a revitalized identity that celebrated these core values. A major aspect of this transformation was creating a robust color palette with a very intentional hierarchy to communicate meaning and provide a calm, approachable harmony throughout every touchpoint. Other key elements included subtle yet impactful callout lines strategically woven throughout the messaging and an updated logo that reflects contemporary industry aesthetics.

Perhaps the most distinguishing element of the new identity was the versatile, rounded, and approachable "speech bubble" design, which served as a visual cornerstone. This element encapsulated AIA's people-first approach, emphasizing the human connection that sets them apart in the industry.

LinerWorld website pages

Through the meticulous brand refresh led by Quill, AIA has not only retained its industry standing but also laid a robust foundation for sustained growth and long-term success. The strategic design choices, including a vibrant color palette, resonant messaging, and distinctive elements, have injected new life and energy into AIA's identity while preserving its legacy.

This revitalized brand identity not only reflects AIA's core values of community and connection but also positions them as a dynamic and forward-thinking player in the industry. With this fresh and impactful identity, as well as a comprehensive brand guide to ensure consistency, AIA is poised for continued growth, forging ahead with confidence into a future filled with new opportunities and achievements.

LinerWorld iconography and website pagesLinerWorld digital advertisingLinerWorld iconographyLinerWorld liner manual collateralLinerWorld sub-brand iconographyPug in a donut floaty
Quotation Marks

We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.

Brittany THurman, creative director, linerworld

Quotation Marks