Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
Because the annual report was the first piece created after the refresh, it served as a “soft launch” for Great Northern’s new visual identity. That meant we wanted each element of the booklet to demonstrate the overall visual brand for the community while still keeping the focus on the content of the report. We approached this booklet as a testing ground to showcase how each element of the new visual identity seamlessly worked together.
Much of the report focuses on Great Northern’s commitment to social responsibility and environmental sustainability, which is reflected in candid imagery of the natural world and close-up images of products that show their natural quality, all organized using the base grid layout created for the brand.
There also was a significant amount of data included in the report that needed to be conveyed visually in a way that was easily digestible for readers. We took this opportunity to create timelines and infographics using the brand’s cohesive and consistent iconography and bold, natural color palette for effective contrast.
Great Northern’s 2023 annual report reflects the message of social responsibility, eco-friendliness, and a commitment to sustainable solutions that were built into their brand refresh. It gives readers an encapsulation of the larger brand identity in a lucid presentation that serves as a peek into Great Northern’s mission and versatility across all channels of brand communication.
For the 2023 Report to the Community, Quill Creative was able to cleverly integrate elements of our newly revised brand identity and ensure a smooth transition. Our brand graphics are now much more in sync with who we are as a company and are showcased within this report. Quill managed this project well and their creativity was outstanding.
Mark Van Pay, Vice President - Marketing, Great Northern Corporation
