Quill feather

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Quill Creative - 111. N Main visual brand identity highlight. "Better views for business"Quill Creative - 111. N Main visual brand identity building schematic

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Quill Creative - 111. N Main visual brand identity overview brochure

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Quill Creative - 111. N Main visual brand identity floor mapQuill Creative - 111. N Main visual brand identity websiteQuill Creative - 111. N Main visual brand identity icon setQuill Creative - 111. N Main visual brand identity building exterior advertisementQuill Creative - 111. N Main visual brand identity social posts

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quill Creative - 111. N Main visual brand identity email graphicQuill Creative - 111. N Main visual brand identity rack card
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Quill Creative - Feeding America 2023 Annual Report covers with the theme "Together we can"

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Quill Creative - Feeding America 2023 Annual Report brand guidelines Quill Creative - Feeding America 2023 Annual Report Hmong Elder's hydroponic farming spreadQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report veggie patternQuill Creative - Feeding America 2023 Annual Report service map

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Quill Creative - Feeding America 2023 Annual Report spreadsQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report program offering spreadsQuill Creative - Feeding America 2023 Annual Report financial page

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Quill Creative - Fletch's High Spirits Brand Identity logoQuill Creative - Fletch's High Spirits Brand Identity digital menu

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Quill Creative - Fletch's High Spirits Brand Identity social media posts

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Quill Creative - Fletch's High Spirits Brand Identity sandwich boardQuill Creative - Fletch's High Spirits Brand Identity menus

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quill Creative - Fletch's High Spirits Brand Identity bottles

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Quill Creative - Senior Stride Helping seniors find their stride.

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Quill Creative - Senior Stride Home Care illustration style

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Quill Creative - Senior Stride Website pagesQuill Creative - Senior Stride Sales Kit with folder, business card and tri-fold brochureQuill Creative - Senior Stride Icon setQuill Creative - Senior Stride Trade show exhibitQuill Creative - Senior Stride Social media graphics + adsQuill Creative - Senior Stride referral card and checklist templates

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quill Creative - Senior Stride Brochures with long format contentQuill Creative - Senior Stride Illustration style

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Graze Theme Design

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event InvitationsQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event Invite

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Guest Speaker

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event ImageQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Quill Creative - Great Northern Brand Support Report to the Community Cover and Interior SpreadQuill Creative - Great Northern Brand Support Report to the Community sustainablityQuill Creative - Great Northern Brand Support Report to the Community "Making a Difference"

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Quill Creative - Great Northern Brand Support Report to the Community spreadQuill Creative - Great Northern Brand Support Report to the Community illustration of sustainable and recyclable packaging.

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Quill Creative - Great Northern Brand Support Report to the Community infographic

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quill Creative - Great Northern Brand Support Report to the Community spreads
Quotation Marks

For the 2023 Report to the Community, Quill Creative was able to cleverly integrate elements of our newly revised brand identity and ensure a smooth transition. Our brand graphics are now much more in sync with who we are as a company and are showcased within this report. Quill managed this project well and their creativity was outstanding.

MARK VAN PAY, VP Marketing, GREAT NORTHERN CORPORATION

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Quill Creative - Great Northern Company Rebrand Sustainability focused brand elementsQuill Creative - Great Northern Company Rebrand social media carousel

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Quill Creative - Great Northern Company Rebrand website page desktop and mobileQuill Creative - Great Northern Company Rebrand tradeshow boothQuill Creative - Great Northern Company Rebrand sustainabilityQuill Creative - Great Northern Company Rebrand sales sheetQuill Creative - Great Northern Company Rebrand sales sheet

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quill Creative - Great Northern Company Rebrand website pageQuill Creative - Great Northern Company Rebrand social media ad
Quotation Marks

Quill spent the time to understand our brand and what it stood for in the marketplace. They were able to cleverly integrate elements of our current brand graphics into the refresh to ensure a smooth transition. Our brand graphics are now much more in sync with who we are as a company. Quill managed this project really well and their creativity is outstanding.

MARK VAN PAY, VP Marketing, GREAT NORTHERN CORPORATION

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Quill Creative Brand Support - J.J Keller 70 year anniversary table bookletQuill Creative Brand Support - J.J Keller 70 year anniversary booklet cover

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet historical timeline

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pageQuill Creative Brand Support - J.J Keller 70 year anniversary booklet pagesQuill Creative Brand Support - J.J Keller 70 year anniversary booklet historical pages

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pages

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Quill Creative - AIA Corporation photography style

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Quill Creative - AIA Corporation  "You deserve a partner who listens."Quill Creative - AIA Corporation iconography moving graphic style

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Quill Creative - AIA Corporation Business Card DesignQuill Creative - AIA Corporation sell sheetsQuill Creative - AIA Corporation social media graphic "Making work simpler"Quill Creative - AIA Corporation scrolling website page on phone.Quill Creative - AIA Corporation branded brochuresQuill Creative - AIA Corporation custom iconography style

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quill Creative - AIA Corporation water bottle designQuill Creative - AIA Corporation community website page
Quotation Marks

In today’s environment where change is the only constant, the ability to evolve while retaining one's core identity is crucial. Quill Creative has demonstrated this skill brilliantly with AIA's brand refresh. It's a testament to their strategic thinking, creative execution, and deep understanding of brand dynamics in a competitive landscape.

Stacy Price, VP Marketing, AIA Corporation

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
E-Power Brand Identity "Digital marketing confidence from our team to yours."E-Power Brand Identity happy client photograph

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

E-Power Brand Identity "Results from experts you can trust."

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

E-Power Brand Identity business cardsE-Power Brand Identity digital ad setE-Power Brand Identity infographic styleE-Power Brand Identity team members photograph

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

E-Power Brand Identity sales kit folder with case studiesE-Power Brand Identity slide deck presentation E-Power Brand Identity trade show booth graphicsE-Power Brand Identity illustration styleE-Power Brand Identity email campaign
Quotation Marks

If you are seeking a partner to embark on a journey of brand transformation, I wholeheartedly recommend Quill. Their ability to combine strategic brilliance with creative excellence is a rare find in the industry!

Ellie Gunville, Co-Owner, E-Power Digital Marketing

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Fork Farms Education System - Lesson SheetsFork Farms Education System - Badge Program System

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Fork Farms Education System - Lesson Illustration StyleFork Farms Education System - Lesson Educator SheetsFork Farms Education System - Student Work SheetsFork Farms Education System - Educational lesson slide deck

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Fork Farms Education System - Lesson SlideFork Farms Education System - Overview SheetFork Farms Education System - Illustration styleFork Farms Education System - Lesson Work Sheets

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Fork Farms Education System - Badge Program headerFork Farms Education System - Badge Program badgesFork Farms Education System - Badge Program Booklet coverFork Farms Education System - Badge Program Assembly SheetFork Farms Education System - Badge Program Sheets
Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Fork Farms starter kit whole package in folder

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Fork Farms starter kit folder Fork Farms starter kit introduction to company Fork Farms starter kit. Assembly guide coversFork Farms starter kit, assembly list with illustrationsFork Farms starter kit sheetsFork Farms starter kit illustration of hydroponic lettuce Fork Farms hydroponic lettuce seedFork Farms starter kit, grow guide cover

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Fork Farms starter kit. Grow Guide infographicsFork Farms starter kit. Assembly IllustrationFork Farms harvesting lettuce from Flex Farm
Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Feeding America 2021 Annual Report cover and spread with illustrationsFeeding America 2021 Annual Report cover and spreads

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Feeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report Impact with infographics

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Feeding America 2021 Annual Report storyFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustrations on pageFeeding America 2021 Annual Report story illustrations

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Feeding America 2021 Annual Report infographicsFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report back cover
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Castle Pierce brand packaging done rightCastle Pierce logo

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic
Quotation Marks

Updating the brand of the oldest business in Wisconsin still owned by a legacy family member, was not to be taken lightly. What we liked best about working with Quill was their respect for the past, while still forging a current brand strategy, supported with great creativity, to help us grow for another 100 years. It’s a very open and transparent relationship with great communication along the way.

Mark Elliott, Brand Packaging Sales & Marketing, Castle pierce

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
Maya Pet logo and pattern

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Ancient wisdom for healthy pets. Maya Pet icons

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit
Quotation Marks

What’s impressive is how Quill understood a complex technical product and simplified the message for general public understanding. This was done with a high level of respect, professionalism, and little use of our company time. Then the Maya Pet package designs won American Package Design Awards from GDUSA Magazine.

Richard Breunig, Founder & President, Priority IAC

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
Somaya Life - It's time to get smart about your gut health

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Somaya Life logoSomaya Life social media ads and packaging box

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Somaya Life iconsAn anthrobiotic that is beyond good.

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page
Quotation Marks

What’s impressive is how Quill understood a complex technical product and simplified the message for general public understanding. This was done with a high level of respect, professionalism, and little use of our company time. Then the Somaya Life package designs won American Package Design Awards from GDUSA Magazine.

Richard Breunig, Founder & President, Priority IAC

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Oshkosh Country Club historical images with Since 1899

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Quotation Marks

Working with Quill has been a priceless asset to our company! They are extremely talented and their work is impeccable. Their team helped bring our company alive in award winning ways! Their communication and timeliness makes working with them seamless and extremely easy. They really do all they can to meet every one of our needs. We are so appreciative of their hard work!

Dr. Stephanie Matulle, AyD, CAS, AHC, RYT - Owner, Clinical Ayurvedic Doctor, Arise balanced wellness

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Devil's Cask - Innovation without disruptionDevil's Cask logo

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Devil's Cask barrel applicationDevil's Cask product innovation page

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Quotation Marks

Quill helped us define the intangible of our organization. They were there at every step to help us, they dived deep into our history and found a brand that felt like us. Can't say enough about them or their process.

Justin Kasper, President, MacDowell Male Chorus

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Fanny pack design

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Momentum brand elements - Icons

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Quotation Marks

Working with Quill taught me that branding is absolutely crucial for any product in any category. And they've been an absolute pleasure to work with from start to finish of my product rebrand. The team is very professional, extremely talented in creativity, design and messaging, and exceptional with communication. They know what they are doing, and their work shows.

Toni Maretti, Owner, Momentum Carnivore Nutrition

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Sturgeon Spirits logoAn Experience Like No Other with image of a still

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Quotation Marks

The team at Quill has done an amazing job taking our vision and turning it into a consistent and distinctive brand. The identity captures the essence of Sturgeon Spirits and brings it to life for all to enjoy.

Karl Loewenstein, Owner, Sturgeon Spirits Craft Distillery

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
Grains on wood background next to cover of Valley Annual Report

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

From Goods to Great
Quotation Marks

Valley is fortunate to work with Quill Creative. Whether big or small, repeat or new, the Quill team always ensures each project reflects our brand and achieves the desired objective. This year, Quill helped us evolve our 2022 Annual Report to be a fresh, succinct and informative reflection of our previous year’s business. It is great to work with a creative partner who is not only a diligent steward of our brand, but also a visionary leader in the branding industry.

Sue bowden, vice president of product management and Marketing
valley cooperative association

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

The Solution

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
Girl holding open sign at a small businessAchieve your financial goals

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Accounting team at deskAlly Tax & Accounting logo

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Quotation Marks

Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!

Dr. Stephanie Matulle, Owner, Ally Tax & Accounting

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

The Waters logo refinement and color palette
The Waters website The Waters services brochure

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

AAA Liner Replacements logo and social media ads

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

AAA Collateral & FolderAAA Website designAAA truck decal

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quotation Marks

We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.

Brittany Thurman, Assistant Director, AAA Liner Replacements

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Oshkosh Aviation Business Park aerial view
OSH in blue box

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Become a part of Oshkosh's Aviation Story and business card design

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Oshkosh Aviation on Park logo and iconography

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Quotation Marks

The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.

TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
Staying Alive Campaign logo

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Staying Alive campaign banner

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Staying Alive Campaign Collateral
Quotation Marks

The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.

Liz jansen, foundation director, mercy health foundation

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
FOCUS Stage event"My daughter would have turned four today"

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

ThedaCare logo
No distractions, stay focused

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

FOCUS staged event

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Quotation Marks

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.

Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
Come drink with us

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Gabe's logoGabe's logo lockups

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Inspection Services of Wisconsin's logo

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Inspection Services of Wisconsin's card and iconography set

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

Tom beatty, owner

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Pillars signage on road

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Pillars color palette

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Pillars logo lockups

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Worker looking at the Allsource App on phone

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Allsource logo and business cards

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Allsource Product bucket and product tips sheetAllsource truck wrap

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Allsource app designAllsource product brochureAllsource tradeshow booth

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Harry Miller Companies vehicle wrap
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
We're your connection to an impressive community - messaging

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

EAA BD campaign - Post Card mailerEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Person giving presentation on Tips for TeensAnimated Breakwater logo

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

A community togetherBreakwater business cards

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

We <3 YouBreakwater websiteBreakwater poster designs

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
House of Flowers Made in Oshkosh, Wisconsin floral paper

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

House of Flower business cards

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

House of Flower logo lockupsHouse of Flowers Campaign collateral

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION
Spread of Feeding America Annual ReportTogether we can solve hunger.

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Girl reading Feeding America Annual Report impact page

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
CATEGORY
Brand Identity
Craft Coating logo

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Craft Coating emblem gif

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Craft Coating folder with sales collateral

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Craft Coating social media graphics

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Oshkosh Corporation Safer At Six elevator signage

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
RECOGNITION

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

Good Foods color changing logo gif

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Good Foods brand guide cover & pages

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Designer at computer using the Good Foods brand guide

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Junior's Boot Wax tin packaging design

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

Junior's Boot Wax logo animation

Fletch's High Spirits Identity

Known for its outstanding live music and beautiful outdoor patio space, Fletch’s Local Tap House has been part of the downtown scene in Oshkosh, Wisconsin, for years. So when they came to the Quill Creative team with a new project, Quill was excited to work with them. Fletch’s plan was to renovate the upstairs mezzanine inside their main bar and transform it into something special. Their vision for this underutilized space was a new sophisticated boutique bar specializing in high-end liquor and exclusive cocktails.
Client
Carlson's Fine Foods
Release
May 2024
Category
Brand Identity
Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

Fletch’s vision for this new space required branding that evoked a specific aesthetic—one that captured the attention of patrons seeking an upscale experience—while maintaining continuity with the existing Fletch’s brand in order to leverage established brand recognition and customer loyalty.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

We knew we needed a name that distinguished this bar as a premier destination for patrons seeking a top-tier “bourbon bar” experience while still incorporating the Fletch’s name. After several brainstorming sessions, our team landed on “Fletch’s High Spirits,” which communicates the elevated atmosphere with a clever nod to its physical second-floor mezzanine location.

Our designers also incorporated a new, sleek dog emblem into the logo—an evolution of the iconic Fletch’s dog logo (Fletch’s namesake). In addition to the logo, we designed an upscale typeface, characterized by unique serif styles coupled with a carefully crafted color palette featuring deep, confident hues that infuse a feeling of inviting, refined ambiance. 

LinerWorld website pages

The transformation of the upstairs mezzanine into Fletch’s High Spirits marks a new chapter for Fletch’s, offering patrons a niche upscale ambiance that exudes both charm and prestige. No aesthetic detail has been spared, from the new modern logo and visual elements to the handpicked decor elements like new wood and leather furnishings and distinctive industrial lighting. With a seamless blend of traditional yet contemporary ambiance, Fletch’s High Spirits promises to elevate their patron’s drinking experience to new heights.

LinerWorld iconography and website pagesLinerWorld digital advertisingLinerWorld iconographyLinerWorld liner manual collateralLinerWorld sub-brand iconographyPug in a donut floaty
Quotation Marks

We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.

Brittany THurman, creative director, linerworld

Quotation Marks