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Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Woman sitting on couch with graphic saying "Comfort to the Highest Degree" with the Martens Heating & Cooling logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Martens Heating & Cooling logoMartens Heating & Cooling Business CardsMartens Heating & Cooling mobile design of website

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Martens Heating & Cooling promotional email about lowering energy bills in an iPad mockup

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Martens Heating & Cooling service brochure Martens Heating & Cooling social media kitMartens Heating & Cooling billboard and flag signage
Quotation Marks

Quill Creative Studio was highly recommended by our marketing team—and they exceeded all expectations. They were incredibly thorough and engaged, guiding us through brainstorming sessions to understand our vision and then bringing it to life with creativity and expertise.

Jon Kautzer, General ManageR, Martens Heating & Cooling

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
McNeilus® Volterra™ ZSL™ Campaign hero graphic of the truck with copy "Engineered for the future. Driven by purpose"McNeilus® Volterra™ ZSL™ Campaign website page

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

McNeilus® Volterra™ ZSL™ Campaign digital ads

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

McNeilus® Volterra™ ZSL™ Campaign brochure "The first of its kind. The best of its kind"McNeilus® Volterra™ ZSL™ Campaign billboard that says "Collect smarter, not harder."

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

McNeilus® Volterra™ ZSL™ Campaign social graphics

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Fire Escape and Mud on Main logosYour local DIY art studio

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Fire Escape website pagesFire Escape loyalty punch card, front and back designFire Escape business card front and back on peach background

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Get your hands dirtyMud on Main website pagesFire Escape events on phone mockupMud o Main social media graphic

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Brand guidelines from Quill Creative for Fire Escape and Mud on Main

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Hometree4Life "Where health meets harmony"Hometree4Life tri-fold brochure

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Hometree4Life digital ad set

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Hometree4Life folder and sell sheetHometree4Life presentation slides

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Hometree4Life water bottle -tangerine and tree ring designHometree4Life text in a circle with logo in middle. 

"Like-minded people reconnecting"Hometree4Life tradeshow display

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
City Center Oshkosh website page on a computer monitor

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

At the center of possibilities -  City Center OshkoshCity Center Oshkosh 3 website pages displayed togetherCity Center Oshkosh website components and snippets of pages

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

City Center Oshkosh building

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

City Center Oshkosh directory map illustration

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Oshkosh Area Community Foundation - Our mission is simple. To strengthen our communities. For good. For ever.Oshkosh Area Community Foundation home page of website

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Oshkosh Area Community Foundation sell sheets

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Two guys with their arms around each other smiling Oshkosh Area Community Foundation iconography setOshkosh Area Community Foundation create a legacy pop-upOshkosh Area Community Foundation Ways to Give website page

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Oshkosh Area Community Foundation brochure front and backOshkosh Area Community Foundation presentation slide graphicsOshkosh Area Community Foundation "Creating a lasting legacy."
Quotation Marks

The updated visual identity has brought a fresh, modern look to our brand that will enable us to maintain a sense of consistency and professionalism across all our materials. Quill guided us through the process seamlessly, providing expert recommendations while valuing our input at every step.

Siri Pollnow, Marketing and Communications Manager, Oshkosh Area Community Foundation

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Oshkosh Public Library spark your story with lion shouting with sparks

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Business cards that change colorsOshkosh Public Library logo with colorful confetti shapes around it on a cream backgroundOshkosh Public Library home page of website

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Oshkosh Public Library Building banners and flag pole banners in parking lot

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Oshkosh Public Library YouTube thumbnails for videosOshkosh Public Library web pagesOshkosh Public Library events at the library sheetsOshkosh Public Library Let's go to the library with color abstract shapes around it
Video Graphic Board

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Advanced Contours Results that redefine confidenceAdvanced Contours iconography set

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Advanced Contours tri-fold brochure with services

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Advanced Contours post card mailerMale consulting with woman for servicesConfidence refined through Advanced Contours social media graphics

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Advanced Contours website home page
Quotation Marks

We couldn't be happier with our experience working with Quill Creative Studio! From the start, they were professional, engaging, and communicative, making the entire branding process enjoyable and seamless. What really stood out was the time they spent getting to know us and understanding the message we wanted to convey. Quill Creative Studio captured our brand essence perfectly and went above and beyond. If you're looking for a team that's talented, dedicated, and genuinely cares about your brand, Quill Creative Studio is the way to go!

AMY TRUCKEY, OWNER, ADVANCED CONTOURS

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Quill Creative - Oshkosh Defense website home page header graphic of close shot of Oshkosh Defense tan vehicle with a close up of the logo on the vehicleQuill Creative - Oshkosh Defense logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - Oshkosh Defense website card componentsQuill Creative - Oshkosh Defense vehicle slider

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - Oshkosh Defense website mobile page scrolling animation
Quill Creative - Oshkosh Defense3 webpages (MCWS Vehicle, careers at Oshkosh Defense, and Tactical Vehicles)
Quill Creative - Oshkosh Defense testimonial on mobile size

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - Oshkosh Defense Amp V with MCWSQuill Creative - Oshkosh Defense collage of mobile pages with vehicle images, copy and gray backgrounds
Quotation Marks

From the very beginning, Quill Creative Studio demonstrated an exceptional understanding of Oshkosh Defense’s history and the vision for where our company is headed. Their team provided an incredible number of high-quality assets, ensuring every aspect of our refreshed brand and website was cohesive and compelling. Their creativity and attention to detail exceeded our expectations, delivering a final product that supports our company’s mission and future. We are extremely grateful for the support and collaboration we received throughout the project and look forward to our continued partnership.

Melonie Wiesner, Manager, Global Marketing and Communications, Oshkosh Defense

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Quill Creative - Oshkosh Defense logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - Oshkosh Defense vehicle with text "Your Mission. Our Honor."Quill Creative - Oshkosh Defense executive stationery (Letterhead, folder and business cards)

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - Oshkosh Defense home page of the Defense websiteQuill Creative - Oshkosh Defense diagonal image collage of Defense vehiclesQuill Creative - Oshkosh Defense printed ad campaignQuill Creative - Oshkosh Defense AUSA tradeshow booth

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - Oshkosh Defense 3 ad setsQuill Creative - Oshkosh Defense social media ad with vehicle Quill Creative - Oshkosh Defense social media ad with 3 images with diagonal layoutQuill Creative - Oshkosh Defense Website page snippetQuill Creative - Oshkosh Defense powerpoint presentation slides with various layouts, colors and images
Quotation Marks

From the very beginning, Quill Creative Studio demonstrated an exceptional understanding of Oshkosh Defense’s history and the vision for where our company is headed. Their team provided an incredible number of high-quality assets, ensuring every aspect of our refreshed brand and website was cohesive and compelling. Their creativity and attention to detail exceeded our expectations, delivering a final product that supports our company’s mission and future. We are extremely grateful for the support and collaboration we received throughout the project and look forward to our continued partnership.

Melonie Wiesner, Manager, Global Marketing and Communications, Oshkosh Defense

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Valley Pop Savor the Pop with a bag of popcorn in the centerValley Pop orange background with circular image of mother and young daughter hugging

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Valley Pop logo comparison of new and oldValley Pop letterhead designValley Pop social media header and profile pictureValley Pop popcorn clipped on green background with pop bursts near them

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Valley Pop branded sales presentationValley Pop tradeshow booth

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Valley Pop social media graphicsValley Pop product seals setMan and woman snuggled on couch eating popcorn

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Quill Creative: Computer Corner Website home page design with illustrationsQuill Creative: Computer Corner tagline "We're in Your Corner" with custom illustration

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative: Computer Corner gradient arch
Quill Creative: Computer Corner services web page design

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative: Computer Corner illustration collage paired with imagesQuill Creative: Computer Corner illustration style for website design

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative: Computer Corner Web Pages

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Quill Creative - 111. N Main visual brand identity highlight. "Better views for business"Quill Creative - 111. N Main visual brand identity building schematic

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - 111. N Main visual brand identity overview brochure

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - 111. N Main visual brand identity floor mapQuill Creative - 111. N Main visual brand identity websiteQuill Creative - 111. N Main visual brand identity icon setQuill Creative - 111. N Main visual brand identity building exterior advertisementQuill Creative - 111. N Main visual brand identity social posts

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - 111. N Main visual brand identity email graphicQuill Creative - 111. N Main visual brand identity rack card

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Quill Creative - Feeding America 2023 Annual Report covers with the theme "Together we can"

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - Feeding America 2023 Annual Report brand guidelines Quill Creative - Feeding America 2023 Annual Report Hmong Elder's hydroponic farming spreadQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report veggie patternQuill Creative - Feeding America 2023 Annual Report service map

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - Feeding America 2023 Annual Report spreadsQuill Creative - Feeding America 2023 Annual Report illustration styleQuill Creative - Feeding America 2023 Annual Report program offering spreadsQuill Creative - Feeding America 2023 Annual Report financial page

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Quill Creative - Fletch's High Spirits Brand Identity logoQuill Creative - Fletch's High Spirits Brand Identity digital menu

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - Fletch's High Spirits Brand Identity social media posts

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - Fletch's High Spirits Brand Identity sandwich boardQuill Creative - Fletch's High Spirits Brand Identity menus

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - Fletch's High Spirits Brand Identity bottles

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Quill Creative - Senior Stride Helping seniors find their stride.

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - Senior Stride Home Care illustration styleSenior Stride website home page scroll

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - Senior Stride Website pagesQuill Creative - Senior Stride Sales Kit with folder, business card and tri-fold brochureQuill Creative - Senior Stride Icon setQuill Creative - Senior Stride Trade show exhibitQuill Creative - Senior Stride Social media graphics + adsQuill Creative - Senior Stride referral card and checklist templates

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - Senior Stride Brochures with long format contentQuill Creative - Senior Stride Illustration style

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Graze Theme Design

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event InvitationsQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event Invite

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event DisplayQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Guest Speaker

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala - Event ImageQuill Creative Brand Support - Feeding America Eastern Wisconsin 2023 Grateful Plate Gala

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Quill Creative - Great Northern Brand Support Report to the Community Cover and Interior SpreadQuill Creative - Great Northern Brand Support Report to the Community sustainablityQuill Creative - Great Northern Brand Support Report to the Community "Making a Difference"

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - Great Northern Brand Support Report to the Community spreadQuill Creative - Great Northern Brand Support Report to the Community illustration of sustainable and recyclable packaging.

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - Great Northern Brand Support Report to the Community infographic

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - Great Northern Brand Support Report to the Community spreads
Quotation Marks

For the 2023 Report to the Community, Quill Creative was able to cleverly integrate elements of our newly revised brand identity and ensure a smooth transition. Our brand graphics are now much more in sync with who we are as a company and are showcased within this report. Quill managed this project well and their creativity was outstanding.

MARK VAN PAY, VP Marketing, GREAT NORTHERN CORPORATION

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - Great Northern Company Rebrand Sustainability focused brand elementsQuill Creative - Great Northern Company Rebrand social media carousel

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - Great Northern Company Rebrand website page desktop and mobileQuill Creative - Great Northern Company Rebrand tradeshow boothQuill Creative - Great Northern Company Rebrand sustainabilityQuill Creative - Great Northern Company Rebrand sales sheetQuill Creative - Great Northern Company Rebrand sales sheet

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - Great Northern Company Rebrand website pageQuill Creative - Great Northern Company Rebrand social media ad
Quotation Marks

Quill spent the time to understand our brand and what it stood for in the marketplace. They were able to cleverly integrate elements of our current brand graphics into the refresh to ensure a smooth transition. Our brand graphics are now much more in sync with who we are as a company. Quill managed this project really well and their creativity is outstanding.

MARK VAN PAY, VP Marketing, GREAT NORTHERN CORPORATION

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Quill Creative Brand Support - J.J Keller 70 year anniversary table bookletQuill Creative Brand Support - J.J Keller 70 year anniversary booklet cover

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet historical timeline

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pageQuill Creative Brand Support - J.J Keller 70 year anniversary booklet pagesQuill Creative Brand Support - J.J Keller 70 year anniversary booklet historical pages

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative Brand Support - J.J Keller 70 year anniversary booklet pages

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Quill Creative - AIA Corporation photography style

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative - AIA Corporation  "You deserve a partner who listens."Quill Creative - AIA Corporation iconography moving graphic style

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Quill Creative - AIA Corporation Business Card DesignQuill Creative - AIA Corporation sell sheetsQuill Creative - AIA Corporation social media graphic "Making work simpler"Quill Creative - AIA Corporation scrolling website page on phone.Quill Creative - AIA Corporation branded brochuresQuill Creative - AIA Corporation custom iconography style

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quill Creative - AIA Corporation water bottle designQuill Creative - AIA Corporation community website page
Quotation Marks

In today’s environment where change is the only constant, the ability to evolve while retaining one's core identity is crucial. Quill Creative has demonstrated this skill brilliantly with AIA's brand refresh. It's a testament to their strategic thinking, creative execution, and deep understanding of brand dynamics in a competitive landscape.

Stacy Price, VP Marketing, AIA Corporation

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
E-Power Brand Identity "Digital marketing confidence from our team to yours."E-Power Brand Identity happy client photograph

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

E-Power Brand Identity "Results from experts you can trust."

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

E-Power Brand Identity business cardsE-Power Brand Identity digital ad setE-Power Brand Identity infographic styleE-Power Brand Identity team members photograph

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

E-Power Brand Identity sales kit folder with case studiesE-Power Brand Identity slide deck presentation E-Power Brand Identity trade show booth graphicsE-Power Brand Identity illustration styleE-Power Brand Identity email campaign
Quotation Marks

If you are seeking a partner to embark on a journey of brand transformation, I wholeheartedly recommend Quill. Their ability to combine strategic brilliance with creative excellence is a rare find in the industry!

Ellie Gunville, Co-Owner, E-Power Digital Marketing

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Fork Farms Education System - Lesson SheetsFork Farms Education System - Badge Program System

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Fork Farms Education System - Lesson Illustration StyleFork Farms Education System - Lesson Educator SheetsFork Farms Education System - Student Work SheetsFork Farms Education System - Educational lesson slide deck

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Fork Farms Education System - Lesson SlideFork Farms Education System - Overview SheetFork Farms Education System - Illustration styleFork Farms Education System - Lesson Work Sheets

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Fork Farms Education System - Badge Program headerFork Farms Education System - Badge Program badgesFork Farms Education System - Badge Program Booklet coverFork Farms Education System - Badge Program Assembly SheetFork Farms Education System - Badge Program Sheets
Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Fork Farms starter kit whole package in folder

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Fork Farms starter kit folder Fork Farms starter kit introduction to company Fork Farms starter kit. Assembly guide coversFork Farms starter kit, assembly list with illustrationsFork Farms starter kit sheetsFork Farms starter kit illustration of hydroponic lettuce Fork Farms hydroponic lettuce seedFork Farms starter kit, grow guide cover

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Fork Farms starter kit. Grow Guide infographicsFork Farms starter kit. Assembly IllustrationFork Farms harvesting lettuce from Flex Farm
Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Feeding America 2021 Annual Report cover and spread with illustrationsFeeding America 2021 Annual Report cover and spreads

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Feeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report Impact with infographics

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Feeding America 2021 Annual Report storyFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report inner spreadsFeeding America 2021 Annual Report story illustrations on pageFeeding America 2021 Annual Report story illustrations

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Feeding America 2021 Annual Report infographicsFeeding America 2021 Annual Report story illustrationsFeeding America 2021 Annual Report story illustration sketchesFeeding America 2021 Annual Report back cover
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
 Feeding America Eastern Wisconsin Annual Report spreads and landing page

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Grateful Plate Gala eventFeeding America Eastern Wisconsin Grateful Plate Gala sponsorship sheetFeeding America Eastern Wisconsin Grateful Plate Gala invitation designFeeding America Eastern Wisconsin 40 Years and Forward themeFeeding America Eastern Wisconsin Annual Report covers

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Feeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadsFeeding America Eastern Wisconsin Annual Report spreadFeeding America Eastern Wisconsin Annual Report spreads

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Feeding America Eastern Wisconsin collageFeeding America Eastern Wisconsin Annual Report landing page design
Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Castle Pierce brand packaging done rightCastle Pierce logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Castle Pierce packaging solutionsCastle Pierce - 135 years of proven performance

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Castle Pierce history website pageWe've been preparing 135 years for this momentCastle Pierce 135 yearsCastle Pierce historical timelineCastle Pierce -  A legacy of packaging solutionsCastle Pierce website pages

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Castle Pierce website landing pageCastle Pierce packaging onboarding mailerCastle Pierce internal wall graphicCastle Pierce shipping and stocking programCastle Pierce truck trailer graphic
Quotation Marks

Updating the brand of the oldest business in Wisconsin still owned by a legacy family member, was not to be taken lightly. What we liked best about working with Quill was their respect for the past, while still forging a current brand strategy, supported with great creativity, to help us grow for another 100 years. It’s a very open and transparent relationship with great communication along the way.

Mark Elliott, Brand Packaging Sales & Marketing, Castle pierce

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
Maya Pet logo and pattern

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Ancient wisdom for healthy pets. Maya Pet icons

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Maya Pet website pagesMaya Pet contact web pageMaya Pet packaging jar & boxMaya Pet iconsMaya Pet pull-up banner

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Maya Pet box packagingMaya Pet account page on phoneGet smart about your pet's gut health.Maya Pet business cardsMaya Pet handoutA better way to support your pet's belly.Maya Pet trade show exhibit
Quotation Marks

What’s impressive is how Quill understood a complex technical product and simplified the message for general public understanding. This was done with a high level of respect, professionalism, and little use of our company time. Then the Maya Pet package designs won American Package Design Awards from GDUSA Magazine.

Richard Breunig, Founder & President, Priority IAC

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
Somaya Life - It's time to get smart about your gut health

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Somaya Life logoSomaya Life social media ads and packaging box

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Somaya Life iconsAn anthrobiotic that is beyond good.

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Somaya LIfe box packagingSomaya Life packaging and containerSomaya Life social media adsBenefits beyond the gutSomaya Life refrigerator full of packaging Somaya Life tradeshow exhibitSomaya Life testimonialSomaya Life product website pageSomaya Life website home page
Quotation Marks

What’s impressive is how Quill understood a complex technical product and simplified the message for general public understanding. This was done with a high level of respect, professionalism, and little use of our company time. Then the Somaya Life package designs won American Package Design Awards from GDUSA Magazine.

Richard Breunig, Founder & President, Priority IAC

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Oshkosh Country Club "Experience the Legacy" - public tee timesOshkosh Country Club logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Oshkosh Country Club historical images with Since 1899

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Oshkosh Country Club website home page with emblemOshkosh Country Club exterior signage with logoOshkosh Country Club score cards, hole flag, brochure designsOshkosh Country Club dining webpage

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Oshkosh Country Club pole bannersOshkosh Country Club booklet pages

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
Arise Balanced Wellness illustrated icon setArise Balanced Wellness GDUSA winner tagsArise Balanced Wellness packaging guide

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Arise Balanced Wellness label collageArise Balanced Wellness packaging system

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Arise Balanced Wellness Elderberry Syrup bottle packagingArise Balanced Wellness Stress Fix packaging tinctureArise Balanced Wellness Chai honey packaging jarArise Balanced Wellness Inner Calm 
capsule packagingArise Balanced Wellness Ancient wisdom for modern life illustration
Quotation Marks

Working with Quill has been a priceless asset to our company! They are extremely talented and their work is impeccable. Their team helped bring our company alive in award winning ways! Their communication and timeliness makes working with them seamless and extremely easy. They really do all they can to meet every one of our needs. We are so appreciative of their hard work!

Dr. Stephanie Matulle, AyD, CAS, AHC, RYT - Owner, Clinical Ayurvedic Doctor, Arise balanced wellness

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Devil's Cask - Innovation without disruptionDevil's Cask logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Devil's Cask barrel applicationDevil's Cask product innovation page

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Devil's Cask business card coatedAge old craft. Modern solution.Devil's Cask data chart and brochure spreadDevil's Cask social media statistics

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Devil's Cask barrel Devil's Cask process. 1 Prep solution. 2 assembly. 3 ApplicationDevil's Cask posterDevil's Cask airport adDevil's Cask brand guide pages

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
MacDowell Male Chorus "Come see us live" with group imageMacDowell Male Chorus historical founder illustration

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

MacDowell Male Chorus logoMacDowell Male Chorus. A unified group for 80 years with historical imagery

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

MacDowell Male Chorus business cardsMacDowell Male Chorus concert public advertisementMacDowell Male Chorus concert ticket

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

MacDowell Male Chorus concert schedule posterMacDowell Male Chorus concert schedule posterMacDowell Male Chorus social media concert scheduleMacDowell Male Chorus website home page
Quotation Marks

Quill helped us define the intangible of our organization. They were there at every step to help us, they dived deep into our history and found a brand that felt like us. Can't say enough about them or their process.

Justin Kasper, President, MacDowell Male Chorus

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
Chicken Tramper "We take gear seriously, not ourselves"Chicken Tramper Logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Fanny pack design

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Chicken Tramper digital ad on phone.Chicken Tramper brand colored icons Lighter mile for bigger smiles

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Chicken Tramper BackpacksChicken Tramper business cardsChicken Tramper backpack illustrationChicken Tramper website page collageChicken Tramper Instagram ads Chicken Tramper thank you promo email. Chicken Tramper Website page

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
Inspiring momentum with cat & dog Momentum Carnivore Nutrition logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Momentum brand elements - Icons

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Momentum Business CardMomentum group packaging in all varietiesMomentum packages

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Momentum meal bar displayMomentum BrochureMomentum Website, product pagesMomentum T-shirt
Quotation Marks

Working with Quill taught me that branding is absolutely crucial for any product in any category. And they've been an absolute pleasure to work with from start to finish of my product rebrand. The team is very professional, extremely talented in creativity, design and messaging, and exceptional with communication. They know what they are doing, and their work shows.

Toni Maretti, Owner, Momentum Carnivore Nutrition

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
Experience Local Traditions with collage of distillery & sturgeon spearing imagery.

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Sturgeon Spirits logoAn Experience Like No Other with image of a still

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Sturgeon Spirits vodka bottle with sturgeon in the background of the bottle. Sturgeon Spirits billboardSturgeon Spirits conservation poster.

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Sturgeon Spirits illustrated coaster designsSturgeon Spirits canned alcohol & bitters dropper bottle.Sturgeon Spirits product website page.Sturgeon Spirits about page - website
Quotation Marks

The team at Quill has done an amazing job taking our vision and turning it into a consistent and distinctive brand. The identity captures the essence of Sturgeon Spirits and brings it to life for all to enjoy.

Karl Loewenstein, Owner, Sturgeon Spirits Craft Distillery

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
Grains on wood background next to cover of Valley Annual Report

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Valley 2022 Annual Report styleguideSpread of 2022 Valley Annual Report

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

From Goods to Great
Quotation Marks

Valley is fortunate to work with Quill Creative. Whether big or small, repeat or new, the Quill team always ensures each project reflects our brand and achieves the desired objective. This year, Quill helped us evolve our 2022 Annual Report to be a fresh, succinct and informative reflection of our previous year’s business. It is great to work with a creative partner who is not only a diligent steward of our brand, but also a visionary leader in the branding industry.

Sue bowden, vice president of product management and Marketing
valley cooperative association

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

The Solution

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Fork Farms logo lockup systemFork Farms Vertical Hydroponic Farming - The Flex Farm. Image of the Flex Farm
Fork Farms websiteFork Farms digital advertising graphics: Healthier living for all and Fresh greens grown here.Fork Farms business cards
Fork Farms tradeshow boothFork Farms starter kit package designFork Farms educational section: Inspiring the next generationFork Farms Farmative logoFork Farms farmative app advertisment
Fork Farms Farmative store webpageFork Farms packaging - pH Up & Down, Nutrients, and seed packets

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quotation Marks

Quill Creative has been the creative design firm of choice for Fork Farms since its inception. Their ability to grow and evolve brand strategy and design along with our company growth has allowed us to more effectively reach and build relationships with customers.

Alex Tyink, President, Fork Farms

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
Girl holding open sign at a small businessAchieve your financial goals

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Accounting team at deskAlly Tax & Accounting logo

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Ally Tax & Accounting logo lockupsAlly Tax & Accounting website

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Ally Tax & Accounting web pageAlly Tax & Accounting digital advertising campaign
Quotation Marks

Working with Quill to rebrand our over three decade old business has been incredible! Their design, the identity creation and attention to every detail is exceptional. They are fun and easy to work with and have expressed our company’s values perfectly!

Dr. Stephanie Matulle, Owner, Ally Tax & Accounting

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
The Waters building overlooking the waterLine with diamonds
Historic image of The Waters building

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

The Waters logo refinement and color palette
The Waters website The Waters services brochure

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

The Waters scrollable historic timeline on website
The Waters postcard mailer and email confirmation page

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Dad & Daughter Image with graphic "You deserve a stress free summer"AAA Iconography

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

AAA Liner Replacements logo and social media ads

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

AAA Collateral & FolderAAA Website designAAA truck decal

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quotation Marks

We needed an identity to match our level of expertise & professionalism and Quill was the perfect team for the job. Most pool liner companies have the same old-school approach when it comes to branding & design, but Quill was able to breathe some fresh air on to this outdated, industry-standard style. From the clean, calming color palette, a creative new logo and unique website design, to our awesome new work vans, Quill gave us the exquisite “glow-up” we have been dreaming of for a long time.

Brittany Thurman, Assistant Director, AAA Liner Replacements

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Oshkosh Aviation Business Park aerial view
OSH in blue box

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Become a part of Oshkosh's Aviation Story and business card design

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Oshkosh Aviation on Park logo and iconography

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Oshkosh Aviation Park digital advertisementsOshkosh Aviation Business Park collateral folder and brochure design
Quotation Marks

The Quill team was excellent to work with on our branding project. We were starting from scratch with no existing identity, but also had multiple stakeholders with vested interest which could have complicated the process. Ryan and the team were able to listen to our needs, research the limited examples in the market, and create something that reflected our asset. I greatly appreciated their ability to work with our project manager to keep things moving, but also the ability to present to the greater committee for feedback and approvals.

TRICIA RATHERMEL, PRESIDENT & CEO, GREATER OSHKOSH ECONOMIC DEVELOPMENT CORPORATION

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
Staying Alive Campaign logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Staying Alive Campaign strategy behind the logo conceptStaying Alive Campaign website

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Staying Alive campaign banner

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Staying Alive Campaign Collateral
Quotation Marks

The Quill team took our many ideas of what we wanted the campaign logo to portray, creating an easily recognizable look and message. At each step along the way, I knew that Ryan and his team were available to answer any questions we had.

Liz jansen, foundation director, mercy health foundation

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
FOCUS Stage event"My daughter would have turned four today"

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

ThedaCare logo
No distractions, stay focused

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

FOCUS staged event

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

FOCUS Acronym graphic FOCUS event imagesFOCUS Social media graphic and flyerFOCUS poster
Quotation Marks

From initial concept discussions through creative brief and end product the team at Quill was responsive, receptive and thorough.

Kathi Hegranes, Injury Prevention & Outreach Coordinator, ThedaCare

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
Come drink with us

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Gabe's logoGabe's logo lockups

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Gabe's mural being painted on wallGabe's menusGabe's Interior - Girl at bar wearing Gabe's t-shirt

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Inspection Services of Wisconsin's logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Inspection Services of Wisconsin's card and iconography set

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Inspection Services of Wisconsin's business cardsInspection Services of Wisconsin's website

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quotation Marks

The team at Quill Creative was invested in my visual identity design from the moment I contacted them. Taking time to understand ISW and my vision was their first concern. The remainder of the process was timely, fluid and incorporated my feedback, and each team member I met was engaged with the product/concept they were delivering to me. I'm thrilled with the final results of ISW's updated Visual Identity brand.

Tom beatty, owner

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Pillars signage on road

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Pillars color palette

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Pillars logo lockups

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Pillars website
Pillars signage on side of buildingPillars mission with infographicsPillars brochurePillars billboard
Quotation Marks

The Quill team was creative, professional, and they clearly understood the bigger picture of our merger and rebrand. They adapted well to a changing environment and were solid partners with us on this project.

JOE MAUTHE, Executive Director

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Worker looking at the Allsource App on phone

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Allsource logo and business cards

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Allsource Product bucket and product tips sheetAllsource truck wrap

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Allsource app designAllsource product brochureAllsource tradeshow booth

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
Harry Miller historical image with signature gifHarry Miller Companies 100 Year emblem

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Multi-Housing, Laundromats/Coin Laundries, On-Premises LaundryHarry Miller website timeline

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Current laundry solutions from a company with historical valuesHarry Miller Company logo lockupsHarry Miller Companies branded collateral examples

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Harry Miller Companies vehicle wrap
Quotation Marks

Over the last year I've had the pleasure of working with Quill Creative Services to refresh the brand of my family's business which is celebrating its 100th anniversary in 2021. On a scale of 100 for expectations I’d humbly give Quill a score of 200… The discovery, creative and implementation stages could not have gone smoother from my perspective as your typical/busy business owner. Quill invested the time to truly understand my company's history, personality, character, products, services and most importantly our customer base.  The end product has taken our brand to a level that I frankly believe to be genius.

Matt MIller, PRESIDENT, HARRY MILLER COMPANIES

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
We're your connection to an impressive community - messaging

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

EAA Business Development Packaging DesignEAA Business Development Brochure and chargerEAA Business Development booklet spread

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

EAA BD campaign - Post Card mailerEAA Business Development Booklet Spread with infographics
EAA Business Development bookletsEAA Business Development handoutsEAA Business Development website opportunities

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Person giving presentation on Tips for TeensAnimated Breakwater logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

A community togetherBreakwater business cards

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

We <3 YouBreakwater websiteBreakwater poster designs

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Police officer walking with kidsBreakwater podcast logo & mugBreakwater podcast page on phone graphicBreakwater collateral sheets with tips for teens
Quotation Marks

Our work is about community and connection. We needed a name and brand that was inviting and memorable. Quill helped us achieve both. We love working with Quill and highly recommend them to others.

Samantha Hilker, Community Health Strategist, Breakwater

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
House of Flowers Made in Oshkosh, Wisconsin floral paper

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

House of Flower business cards

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

House of Flower logo lockupsHouse of Flowers Campaign collateral

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

House of Flowers plant care House of Flowers seasonal campaign catalogHouse of Flowers campaign postcardsThanks for shopping local

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION
Spread of Feeding America Annual ReportTogether we can solve hunger.

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Feeding America Report sketches and wireframesFeeding America Annual Report sitting on desk

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Girl reading Feeding America Annual Report impact page

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quotation Marks

Working with Quill on our annual report always leaves us with a compelling and impactful piece that helps tell our story and illustrate how we are living out our mission. We are always excited to share the finished product with our donors and partners.

Lisa Endl, Director of Communications, Feeding America Eastern Wisconsin

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
CATEGORY
Brand Identity
Craft Coating logo

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Craft Coating emblem gif

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Craft Coating folder with sales collateral

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Craft Coating social media graphics

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quotation Marks

Quill did a terrific job for us at Craft Coating! They helped with everything from our name, logo and branding. I would highly recommend using them.

Aaron Johnson, President, Craft Coating

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Oshkosh Corporation Safer At Six logo animationOshkosh Corporation Safer At Six - person wearing mask at desk

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Oshkosh Corporation Safer At Six elevator signage

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Oshkosh Corporation Safer At Six table top signageOshkosh Corporation Safer At Six signageOshkosh Corporation Safer At Six arrow floor decals

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Oshkosh Corporation Safer At Six hand sanitizer stickerOshkosh Corporation Safer at Six campaign stair graphics

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
RECOGNITION

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

Good Foods color changing logo gif

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Good Foods brand guide cover & pages

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Designer at computer using the Good Foods brand guide

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Quotation Marks

The Quill team did a great job translating years of historical knowledge and evolving design systems to develop our Brand Guide, which has become a great resource tool for our company and our partners. They are great listeners and great partners who worked tirelessly to complete this big project and we highly recommend Quill Creative.

Mandy Bottomlee, Director of Content Marketing, Good Foods

Quotation Marks

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Junior's Boot Wax Ad - Natural Formula, Protects any type of leather
Junior's Boot Wax - Clarence Gereau signature.

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Junior's Boot Wax tin packaging design

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

Protecting any type of leather - tin rolling across page. Junior's Boot Wax website

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

Junior's Boot Wax logo animation

Martens Heating & Cooling Brand Refresh

Martens Heating & Cooling, a family-owned HVAC service provider, sought to elevate their brand presence through a strategic refresh. With an established reputation built since the 1970s, Martens needed a modernized brand identity that retained their legacy while aligning with their evolving business goals. Quill Creative Studio developed a refined brand strategy, visual identity, and messaging framework to create a strong foundation for future marketing and sales efforts.
Client
Martens Heating and Cooling
Release
June 2024
Category
Brand Identity
Girl in pool in a floaty with oranges on her eyesGIF of LinerWorld logo

As Martens Heating & Cooling expanded their digital marketing efforts, it became clear that their existing brand identity lacked the cohesion and impact needed to differentiate them in a competitive HVAC market. Their logo and color palette carried decades of brand equity but needed refinement to reflect their forward-thinking approach. Additionally, their messaging required clarity and consistency to effectively communicate their unique blend of craftsmanship, innovation, and customer commitment. The challenge was to modernize the brand while preserving its trusted reputation and creating a seamless, memorable experience across all customer touchpoints.

LinerWorld collage of liner styles in poolsYou and your pool mean the world to us.

Quill Creative Studio developed a strategic brand refresh that balanced tradition with innovation. We retained the core elements of the existing logo while refining its structure and introducing a modern design framework. A bold yet approachable typography system, a tailored color palette of refined reds and blues, and technical design elements created a polished and professional aesthetic.

To enhance brand storytelling, we crafted a messaging platform centered around the slogan “Comfort to the highest degree,” reinforcing Martens' dedication to quality and customer satisfaction. Our work extended across critical brand touchpoints, including business cards, vehicle wraps, service stickers, brochures, and a website design, ensuring a seamless and engaging brand experience. Armed with this refined identity, Martens Heating & Cooling’s digital marketing partner now has a solid foundation to drive brand awareness, engagement, and conversions.

LinerWorld website pages

The updated brand identity has positioned Martens Heating & Cooling as a polished, innovative, and customer-focused leader in the HVAC industry. With a clear brand message and cohesive visual identity, they now stand apart from competitors while maintaining the trust and legacy they’ve built over decades. Their new brand system enables seamless implementation across marketing channels, reinforcing consistency and impact. As a result, Martens continues to strengthen relationships with customers, increase brand recognition, and is on a confident path to achieve new levels of business success.

LinerWorld iconography and website pagesLinerWorld digital advertisingLinerWorld iconographyLinerWorld liner manual collateralLinerWorld sub-brand iconographyPug in a donut floaty
Quotation Marks

We have had an incredible response from our customers since rebranding with Quill. The entire rebranding process was fun and exciting and really opened the door to getting our company to the next level. In addition to increased revenue, Quill’s creative strategy beautifully rejuvenated our look and feel and helped us educate and inspire our customer base. Their team is full of talented true creatives, and we really look forward to future projects together.

Brittany THurman, creative director, linerworld

Quotation Marks