With any brand, in any industry, you need to build a thoughtful relationship with your customer. This relationship starts the first moment they see your brand elements such as a logo or webpage. How do you tailor your brand to make it feel a certain way?
Any time you wander into the beer section of a liquor store, grocery store or convenience store you are sure to be overwhelmed with the amount of choices. Whether you stick with your lager from a local brewery or enjoy trying something new based on the exotic design of the packaging, the options are extensive. Getting a consumer to pick up your can or bottle of beer is tricky, but doesn’t have to be. With strategic branding and style your beer can stand out in this oversaturated market.
The world of beer is an overcrowded and oversaturated space. It’s one thing to grab the attention of the consumer and make them pick up your bottle of beer, and another thing to get them to connect with your brand and keep them coming back for more.
At any given time you might come across a company who recently went through a rebrand. Whether that is a new logo, website, business card, etc. you noticed the change and might be thinking about when the right time for your company to re-brand is.